Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Upsells Example
Hey everyone, this is Russell Brunson, and today we’re discussing sales funnels tutorials for beginners, and also to do that I want to show you people my very first sales funnel I built as a beginner. Clickfunnels upsells example.
Actually, this is a photo of me here on the slide. This is me with my shaved head making a potato gun. Clickfunnels upsells example. This is the extremely first, among the extremely first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, however we’re gon na discuss simply the basic concepts behind a sales funnel since I believe initially people get all complicated, like oh, it’s gon na be really tough, it’s gon na be hard, but I desire you to recognize this is truly, actually easy.
So here is an real potato gun. I don’t understand if you can see it on the camera or otherwise, however we’re gon na stroll you individuals with this. Clickfunnels upsells example. When I first developed this with my pal Nate Plohn, I was most likely to university at the time, I was attempting to figure out like just how do I generate income on the Internet, and someone stated you ought to sell information products.
I resembled, that’s awesome, yet I don’t know anything regarding anything, and afterwards that weekend was spring break, and Nate as well as I went as well as we made potato weapons and also had a terrific weekend, and afterwards fast forward to such as the next Monday, I’m back in school, sitting there kind of like doing the bored institution thing, and all of a sudden I resembled wait a minute, I recognize how to make a potato weapon now.
Clickfunnels upsells example. That’s information, can I create a product about that? Therefore I was going crazy, I browsed the web. At the time, there’s a website you might look to see the number of people were searching for different keyword phrases as well as there were 18,000 people a month searching for the expression exactly how to make a potato gun or potato weapon strategies or spud gun plans, as well as no one had a product, as well as I resembled light bulb, I’m gon na make a product teaching that.
So I got Nate, we went down to Home Depot, we got a video camera out, we recorded this whole thing, as well as we made our very first, really first product, and also I put it online as well as I really did not understand just how to sell anything so I just had like a basic website.
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The website resembled hello, come as well as purchase my point, and then I went to this point called Google. Clickfunnels upsells example. You people might have come across it previously, as well as on Google they had these points right here, as well as on the side there were these ads, and so I would spend for the Google ad, someone would certainly click on the ad, they ‘d come over right here, they would certainly see this point, and also they ‘d be like oh my gosh, I must buy this DVD so I can learn exactly how to make a potato gun, and also a few of them would certainly offer me money, and also initially when we first began selling this, we were selling it for $37 a item, therefore people would certainly purchase that, which was my business, and I remember placing the ads up and also I was investing concerning $10 a day.
Let me do the math over here, so I was investing $10 a day in ads over here, as well as from that I was balancing about one sale a day, alright? Currently, as a college youngster, I’m looking at this and I claimed alright, I give Mr.Google $10 and then he gives me back 37. That indicates I obtained $27 to place in my pocket. Next day I provided Mr. Google $10, he offered me back 37, I put 27 in my pocket, as well as I kept doing this, and I resembled I am the smartest man to life, and after that something evil took place.
The people over at Google decided they wished to make more money, therefore they transformed their formulas. I’m not gon na enter into that, however they transformed their algorithm, and so no longer was it like I spend $10 as well as I make 37.
Clickfunnels upsells example. Rather, I started spending $10. Excuse me, like my ad price increased so I began spending $50 a day to make one sale, alright? Currently I’m not the sharpest tool in the tool kit, yet I gave Google $50 and they provided me back 37, and also I was like wait, I lost money, and then I provided 50 and I lost 37.
That’s three or 4 days, I’m like wait a minute. This game draws, I’m losing, and so I transformed my ads off. I’m like I can’t play this game, as well as I remember being irritated, as well as someday I obtained a phone call from my friend, and also my friend had a comparable business to me.
He stated, hello Russell, I think I figured it out. I said, figured what out? Clickfunnels upsells example. He’s like, I stopped, and also he didn’t call it the funnel, he’s like I created this thing called an upsell. He called it an OTO, one time offer.
He said, what I did is that every person who got my product, I after that upsold them another thing, and I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and he’s like, well you know just how you go to McDonald’s and you go through the drive-through and you’re like, hi, I wish to purchase a Big Mac, and the man’s like cool, do you intend to incredibly size it? Do you want fries and also a coke with that? And he starts providing you upsells.
I’m like yeah, as well as he’s like if you consider the math, he’s like, McDonald’s really loses money selling a Big Mac yet they make all their earnings when somebody buys the french fries or the Coke.
I resembled, okay. Clickfunnels upsells example. He’s like, now, you’re losing money selling your potato gun DVD. You simply obtained ta sell these guys fries and a coke and then you’ll be profitable, and I resembled, I still do not rather get it.
He’s like, if someone acquires this, like what’s the next thing you can do? Clickfunnels upsells example. If you were attempting to offer he or she, what’s the next point you could offer them with? And I said well, when somebody acquires the DVD one of the most bothersome point is now they need to go to Home Depot and also they need to buy the pipelines, and also they need to cut them, and like all this things to make this impressive weapon, and he stated, well suppose instead of you telling them to go get right stuff, what if you upsold them a set that did this whole thing? I have no suggestion if this is gon na appear on the cam or otherwise but I thought it looked sort of cool, therefore he claimed, make an upsell where you sell them the set.
So right here is, below is the package, so I did some mathematics and also I began calling around and I found these guys in northern Idaho who really made potato gun sets, and I would certainly spend, I would start selling these for $197, as well as currently this became my extremely first funnel ever.
Best Clickfunnels Funnels – Clickfunnels Upsells Example
Once again, I didn’t understand it was called a funnel at the time, but someone come, they click on the ad, they would see my DVD, they would certainly acquire my DVD. Clickfunnels upsells example. On the next page, our upsell claims hey, the DVD’s coming, do you want me to ship the pipes with you too so it’ll save you time? Just $197, people resemble that would certainly be amazing, and also they ‘d click the button and also they would certainly buy it, okay? Currently, what happened, if you take a look at the mathematics, was fascinating is that Google didn’t change their ad costs.
They still were billing me $50 a day, right? To make sure that really did not alter, but I came below and I spent $37, so I lost some money, however then what occurred is that one out of 3 people that purchased the DVD would acquire this, right? So let’s claim I obtained a number of clicks over below, boom, and also claim there’s 3 people right here that got the DVD.
One of these people then would go and buy this. Clickfunnels upsells example. For every single DVD I marketed, so I made $37, 1/3 of those people got this, so I take $197, I split it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus 5 amounts to 12, nine, 10, 102.
So currently I was making $102 for each single individual that acquired the DVD, does that make sense? ‘Cause one out of three got the package also, okay? So currently I got on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I placed $50 in, I obtained $102 back, all right, and all of a sudden, I started looking, I resembled I am the most intelligent man active again. Clickfunnels upsells example. I invested $50, I return $102, and so I was back in business, potato weapon sales were cranking, I was having fun, and afterwards I realized wait a min, potato weapons are great, yet the marketplace’s such as this little.
Like what various other markets could I do this with? As well as I began thinking, I claimed well, suppose I did this in rate analysis? I fulfilled a guy who was the world’s fastest reader, Howard Berg, and so we set up a funnel for speed analysis and it worked, and also we said, what happens if we did this in the dating market? As well as I found somebody that was a dating expert, we plugged it in.
What if we did this with supplements? What if we did? And we began doing this, and also the funnels clearly fine-tune each and every single time, yet the concepts are the same, and also I became stressed, and also over the next five or 6 years, I launched over 100 various funnels in 100 different markets as well as came to be obsessed with it and it ended up being so much fun, however this concept of a funnel works in any business, and so what I desire you guys to recognize is this is just how easy it truly is.
It’s not some complex point. Clickfunnels upsells example. In some cases we get all complicated. It’s really simple, so like we buy an ad to sell something. Somebody purchases that point, after that what’s the next logical point they need? Well, if they bought a potato weapon, the next point they need is they require a potato gun package, which becomes my funnel, and that’s type of what we take people with.
All right, wish you enjoyed that tutorial regarding exactly how I turned one of my hobbies into a sales funnel as well as turned it right into money and exactly how you can do it as well. Clickfunnels upsells example. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial together with a entire bunch of various other truly cool bonus offers that you are gon na love, and also on top of that I want you to stay tuned ’cause the next video clip is coming up right here in concerning 5 secs.
I’m gon na stroll you individuals through 7 different sales funnel keys that’ll help increase the conversions and just how much money you make on every one of your funnels. Clickfunnels upsells example.
Clickfunnels Upsells Example