Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Text Block Multicolor Text
Hey everyone, this is Russell Brunson, and today we’re discussing sales funnels tutorials for beginners, and to do that I intend to reveal you individuals my extremely first sales funnel I built as a beginner. Clickfunnels text block multicolor text.
In fact, this is a image of me below on the slide. This is me with my cut head making a potato gun. Clickfunnels text block multicolor text. This is the very first, one of the extremely first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, but we’re gon na discuss simply the basic concepts behind a sales funnel because I assume initially people get all made complex, like oh, it’s gon na be truly difficult, it’s gon na be hard, but I want you to understand this is really, truly straightforward.
So below is an actual potato weapon. I don’t know if you can see it on the cam or otherwise, however we’re gon na stroll you guys through this. Clickfunnels text block multicolor text. When I first created this with my friend Nate Plohn, I was going to college at the time, I was trying to find out like how do I make money on the Internet, and also someone stated you should sell information products.
I was like, that’s outstanding, however I don’t recognize anything about anything, and after that that weekend break was spring break, and also Nate and I went and also we made potato weapons as well as had a terrific weekend break, and after that fast forward to like the next Monday, I’m back in college, sitting there sort of like doing the bored school point, and all of a unexpected I was like wait a min, I know exactly how to make a potato gun now.
Clickfunnels text block multicolor text. That’s information, can I create a product regarding that? And so I was going nuts, I browsed the web. At the time, there’s a website you can look to see the amount of people were searching for different search phrases and there were 18,000 people a month searching for the phrase how to make a potato weapon or potato gun plans or potato gun strategies, and no one had a product, as well as I was like light bulb, I’m gon na make a product teaching that.
So I got Nate, we decreased to Home Depot, we obtained a video camera out, we filmed this whole thing, and also we made our extremely first, extremely first product, and I place it online as well as I didn’t recognize just how to sell anything so I simply had like a basic website.
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The website was like hi there, come and acquire my thing, and afterwards I went to this point called Google. Clickfunnels text block multicolor text. You individuals might have come across it before, as well as on Google they had these things right here, and also on the side there were these ads, therefore I would certainly spend for the Google ad, somebody would certainly click on the ad, they would certainly come here, they would certainly see this thing, and they ‘d be like oh my gosh, I must acquire this DVD so I can learn how to make a potato weapon, as well as several of them would certainly give me money, and also at first when we first started selling this, we were selling it for $37 a item, therefore people would certainly buy that, which was my business, as well as I remember placing the ads up as well as I was spending concerning $10 a day.
Let me do the mathematics over below, so I was investing $10 a day in ads over here, and from that I was averaging about one sale a day, okay? Currently, as a college kid, I’m looking at this as well as I stated fine, I provide Mr.Google $10 and then he offers me back 37. That suggests I obtained $27 to put in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I put 27 in my pocket, as well as I maintained doing this, and also I resembled I am the smartest male to life, and after that something wicked took place.
The men over at Google decided they intended to make even more money, and so they changed their algorithms. I’m not gon na enter that, however they altered their algorithm, and so no longer was it like I spend $10 as well as I make 37.
Clickfunnels text block multicolor text. Instead, I started investing $10. Excuse me, like my ad cost increased so I began investing $50 a day to make one sale, okay? Now I’m not the sharpest tool in the tool kit, but I gave Google $50 and they gave me back 37, and I resembled delay, I lost money, and afterwards I provided 50 and also I lost 37.
That’s three or 4 days, I’m like wait a min. This game draws, I’m losing, and so I transformed my ads off. I’m like I can’t play this video game, and I remember being discouraged, and also someday I got a call from my friend, and my friend had a similar business to me.
He claimed, hey Russell, I think I figured it out. I stated, figured what out? Clickfunnels text block multicolor text. He’s like, I stopped, as well as he really did not call it the funnel, he’s like I created this thing called an upsell. He called it an OTO, once deal.
He claimed, what I did is that each and every single person who got my product, I then upsold them another thing, as well as I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and also he’s like, well you know just how you go to McDonald’s as well as you go through the drive-through and also you’re like, hey, I want to purchase a Big Mac, and the guy’s like cool, do you wish to very dimension it? Do you want french fries and also a coke with that? As well as he begins using you upsells.
I’m like yeah, as well as he’s like if you look at the math, he’s like, McDonald’s really sheds money selling a Big Mac however they make all their revenue when a person purchases the fries or the Coke.
I was like, all right. Clickfunnels text block multicolor text. He’s like, today, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these guys french fries and also a coke and then you’ll pay, as well as I was like, I still do not rather get it.
He’s like, if somebody buys this, like what’s the next thing you can do? Clickfunnels text block multicolor text. If you were attempting to offer he or she, what’s the next thing you could serve them with? And I stated well, when somebody gets the DVD one of the most bothersome point is currently they have to go to Home Depot as well as they have to get the pipelines, and they have to reduce them, and like all this things to make this outstanding weapon, and he claimed, well what happens if rather than you telling them to go buy right stuff, suppose you upsold them a package that did this whole thing? I have no idea if this is gon na turn up on the electronic camera or not yet I believed it looked sort of cool, therefore he stated, make an upsell where you sell them the kit.
So below is, right here is the package, so I did some math and I began calling about as well as I found these individuals in north Idaho who actually made potato gun kits, as well as I would spend, I would certainly start selling these for $197, and also currently this became my very first funnel ever.
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Once again, I really did not understand it was called a funnel at the time, yet a person come, they click on the ad, they would certainly see my DVD, they would certainly acquire my DVD. Clickfunnels text block multicolor text. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to ship the pipelines with you too so it’ll save you a long time? Just $197, people resemble that would certainly be fantastic, and also they ‘d click the switch and also they would buy it, alright? Now, what took place, if you take a look at the mathematics, was intriguing is that Google really did not change their ad costs.
They still were billing me $50 a day, right? So that really did not change, but I came right here as well as I spent $37, so I lost some money, however after that what took place is that a person out of 3 people that purchased the DVD would certainly get this, right? So allow’s state I got a lot of clicks over below, boom, and also claim there’s 3 people right here that bought the DVD.
One of these people after that would certainly go as well as acquire this. Clickfunnels text block multicolor text. For each DVD I offered, so I made $37, 1/3 of those people purchased this, so I take $197, I divide it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus five amounts to 12, 9, 10, 102.
So now I was making $102 for each single individual that bought the DVD, does that make good sense? ‘Cause one out of three got the set as well, alright? So now I was on Google, I was paying $50 a day in ads, yet I was making, generally, $102 a day.
I placed $50 in, I got $102 back, fine, and all of a sudden, I started looking, I resembled I am the smartest man to life once again. Clickfunnels text block multicolor text. I invested $50, I return $102, therefore I was back in business, potato gun sales were cranking, I was having fun, and after that I realized wait a min, potato weapons are good, yet the market’s similar to this little.
Like what other markets could I do this with? As well as I started thinking, I said well, what happens if I did this in speed reading? I satisfied a man that was the world’s fastest visitor, Howard Berg, and so we set up a funnel for speed reading as well as it functioned, and we stated, suppose we did this in the dating market? As well as I located a person who was a dating expert, we connected it in.
What if we did this with supplements? Suppose we did? And we began doing this, as well as the funnels clearly tweak each and every single time, but the concepts coincide, and I ended up being stressed, and over the next 5 or 6 years, I launched over 100 different funnels in 100 various markets as well as became stressed with it and it came to be so much fun, yet this concept of a funnel works in any type of business, therefore what I want you people to comprehend is this is exactly how easy it actually is.
It’s not some difficult point. Clickfunnels text block multicolor text. Occasionally we get all complicated. It’s extremely straightforward, so like we acquire an ad to sell something. Somebody purchases that thing, then what’s the next rational thing they need? Well, if they purchased a potato weapon, the next point they require is they need a potato weapon set, which becomes my funnel, and that’s sort of what we take people through.
All right, hope you enjoyed that tutorial concerning how I turned among my leisure activities right into a sales funnel and turned it into money as well as exactly how you can do it also. Clickfunnels text block multicolor text. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial in addition to a entire lot of various other truly cool bonus offers that you are gon na love, and on top of that I desire you to remain tuned ’cause the next video clip is showing up here in about 5 seconds.
I’m gon na stroll you individuals through seven various sales funnel keys that’ll help increase the conversions and also how much money you make on every one of your funnels. Clickfunnels text block multicolor text.
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