Sales Funnel Discussed – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Testimonial Slider
Hey everyone, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, and also to do that I intend to reveal you people my really first sales funnel I built as a novice. Clickfunnels testimonial slider.
As a matter of fact, this is a image of me right here on the slide. This is me with my cut head making a potato weapon. Clickfunnels testimonial slider. This is the extremely first, one of the really first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na discuss simply the basic concepts behind a sales funnel since I assume at first people obtain all made complex, like oh, it’s gon na be actually tough, it’s gon na be hard, however I want you to comprehend this is truly, actually simple.
So here is an actual potato gun. I do not understand if you can see it on the camera or not, however we’re gon na stroll you people with this. Clickfunnels testimonial slider. When I first developed this with my buddy Nate Plohn, I was going to university at the time, I was attempting to find out like exactly how do I earn money on the web, and somebody stated you need to sell information products.
I resembled, that’s awesome, however I don’t recognize anything concerning anything, and then that weekend break was spring break, as well as Nate as well as I went as well as we made potato guns and also had a terrific weekend, and then fast forward to like the next Monday, I’m back in college, resting there kind of like doing the bored institution point, and all of a sudden I was like wait a min, I recognize how to make a potato gun currently.
Clickfunnels testimonial slider. That’s information, can I create a product about that? And so I was flipping out, I browsed the web. At the time, there’s a website you can browse to see how many people were searching for different search phrases as well as there were 18,000 people a month searching for the phrase just how to make a potato weapon or potato weapon plans or spud weapon plans, and also nobody had a product, and I was like light bulb, I’m gon na make a product training that.
So I got Nate, we went down to Home Depot, we obtained a video camera out, we filmed this whole thing, as well as we made our very first, extremely first product, and also I place it online as well as I didn’t understand exactly how to sell anything so I just had like a basic website.
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The website was like hey, come as well as buy my point, and after that I went to this thing called Google. Clickfunnels testimonial slider. You men might have come across it in the past, and also on Google they had these points right here, and on the side there were these ads, therefore I would pay for the Google ad, someone would certainly click the ad, they ‘d come here, they would certainly see this thing, as well as they ‘d resemble oh my gosh, I must acquire this DVD so I can learn just how to make a potato gun, as well as several of them would offer me money, as well as initially when we first started selling this, we were selling it for $37 a item, and so people would get that, and that was my business, and also I remember putting the ads up as well as I was investing concerning $10 a day.
Let me do the mathematics over here, so I was investing $10 a day in ads over below, as well as from that I was averaging concerning one sale a day, okay? Currently, as a college child, I’m looking at this and also I claimed fine, I give Mr.Google $10 and after that he provides me back 37. That implies I got $27 to put in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I placed 27 in my pocket, and also I kept doing this, as well as I resembled I am the smartest man to life, and afterwards something bad took place.
The guys over at Google determined they wished to make more money, therefore they changed their algorithms. I’m not gon na get into that, however they changed their algorithm, therefore no more was it like I spend $10 as well as I make 37.
Clickfunnels testimonial slider. Rather, I began investing $10. Excuse me, like my ad price rose so I started spending $50 a day to make one sale, okay? Now I’m not the sharpest tool in the tool kit, yet I offered Google $50 and also they offered me back 37, and also I was like delay, I lost money, and after that I gave them 50 as well as I lost 37.
That’s three or 4 days, I’m like wait a min. This video game draws, I’m losing, therefore I turned my ads off. I’m like I can’t play this game, as well as I keep in mind being irritated, as well as someday I got a call from my friend, and also my friend had a similar business to me.
He stated, hi Russell, I assume I figured it out. I stated, figured what out? Clickfunnels testimonial slider. He’s like, I stopped, and he didn’t call it the funnel, he’s like I created this thing called an upsell. He called it an OTO, one time deal.
He claimed, what I did is that each and every single individual who purchased my product, I then upsold them another thing, and also I resembled, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and also he’s like, well you know how you most likely to McDonald’s as well as you experience the drive-through and also you’re like, hi, I want to buy a Big Mac, as well as the guy’s like cool, do you wish to very size it? Do you desire fries and a coke keeping that? And also he starts offering you upsells.
I’m like yeah, as well as he’s like if you consider the mathematics, he’s like, McDonald’s really loses money selling a Big Mac yet they make all their profit when someone buys the french fries or the Coke.
I was like, fine. Clickfunnels testimonial slider. He’s like, today, you’re losing money selling your potato weapon DVD. You just obtained ta sell these guys fries and a coke and after that you’ll be profitable, as well as I resembled, I still do not rather get it.
He’s like, if somebody acquires this, like what’s the next thing you can do? Clickfunnels testimonial slider. If you were attempting to serve this person, what’s the next thing you could serve them with? And also I said well, when a person buys the DVD the most bothersome thing is currently they have to go to Home Depot and they have to buy the pipes, and also they need to cut them, as well as like all this things to make this fantastic weapon, as well as he claimed, well what if instead of you telling them to go acquire the stuff, what if you upsold them a kit that did this whole thing? I have no idea if this is gon na appear on the cam or not yet I thought it looked kind of cool, and so he said, make an upsell where you sell them the set.
So below is, below is the package, so I did some mathematics and I started calling about and also I discovered these guys in north Idaho who in fact made potato gun sets, as well as I would certainly spend, I would certainly start selling these for $197, as well as currently this became my really first funnel ever before.
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Once again, I didn’t understand it was called a funnel at the time, yet someone come, they click on the ad, they would see my DVD, they would buy my DVD. Clickfunnels testimonial slider. On the next page, our upsell claims hey, the DVD’s coming, do you want me to ship the pipes with you as well so it’ll save you some time? Just $197, people resemble that would be amazing, and they would certainly click the button and also they would certainly buy it, alright? Now, what took place, if you look at the math, was intriguing is that Google really did not change their ad costs.
They still were charging me $50 a day, right? So that really did not alter, yet I came here and also I spent $37, so I lost some money, however after that what happened is that out of three people that acquired the DVD would certainly acquire this, right? So allow’s say I obtained a number of clicks over below, boom, and also say there’s 3 people right here that bought the DVD.
One of these people then would certainly go and purchase this. Clickfunnels testimonial slider. For every single DVD I marketed, so I made $37, 1/3 of those people acquired this, so I take $197, I separate it by 3. If I do the math on that, that’s $65. So if I take $65 plus $37, 7 plus 5 amounts to 12, 9, 10, 102.
So now I was making $102 for every single person that purchased the DVD, does that make sense? ‘Cause one out of three purchased the kit too, all right? So currently I got on Google, I was paying $50 a day in ads, yet I was making, typically, $102 a day.
I placed $50 in, I got $102 back, fine, and all of a abrupt, I began looking, I resembled I am the smartest male alive once more. Clickfunnels testimonial slider. I invested $50, I get back $102, therefore I was back in business, potato weapon sales were cranking, I was having a good time, and then I recognized wait a minute, potato weapons are great, however the marketplace’s such as this little.
Like what other markets could I do this with? As well as I began assuming, I claimed well, what happens if I did this in rate reading? I fulfilled a guy that was the world’s fastest reader, Howard Berg, therefore we established a funnel for speed reading and it worked, and we said, suppose we did this in the dating market? And I located a person who was a dating expert, we plugged it in.
What happens if we did this with supplements? Suppose we did? As well as we began doing this, and the funnels obviously tweak every single time, however the concepts coincide, and also I became consumed, as well as over the next 5 or 6 years, I released over 100 different funnels in 100 different markets and became consumed with it and also it came to be a lot fun, but this concept of a funnel operate in any business, and so what I want you men to recognize is this is exactly how straightforward it truly is.
It’s not some difficult point. Clickfunnels testimonial slider. Occasionally we obtain all made complex. It’s very straightforward, so like we acquire an ad to sell something. Someone purchases that point, after that what’s the next sensible thing they require? Well, if they acquired a potato gun, the next point they require is they need a potato weapon kit, which becomes my funnel, which’s type of what we take people via.
All right, hope you loved that tutorial about how I transformed one of my pastimes into a sales funnel as well as turned it into money and just how you can do it also. Clickfunnels testimonial slider. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free test along with a entire lot of various other actually cool incentives that you are gon na love, and also in addition to that I desire you to remain tuned ’cause the next video is turning up below in about 5 seconds.
I’m gon na walk you guys with seven various sales funnel keys that’ll help increase the conversions and how much money you make on every one of your funnels. Clickfunnels testimonial slider.
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