Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Teachable
Hey everybody, this is Russell Brunson, as well as today we’re discussing sales funnels tutorials for beginners, and also to do that I wish to reveal you men my very first sales funnel I built as a newbie. Clickfunnels teachable.
Actually, this is a photo of me right here on the slide. This is me with my shaved head making a potato gun. Clickfunnels teachable. This is the very first, one of the extremely first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, but we’re gon na talk about simply the basic concepts behind a sales funnel since I believe initially people get all made complex, like oh, it’s gon na be really hard, it’s gon na be hard, however I desire you to recognize this is truly, actually simple.
So here is an actual potato gun. I do not understand if you can see it on the camera or otherwise, yet we’re gon na stroll you guys with this. Clickfunnels teachable. When I first developed this with my pal Nate Plohn, I was going to college at the time, I was trying to determine like just how do I earn money online, as well as somebody stated you ought to sell information products.
I was like, that’s remarkable, but I do not recognize anything concerning anything, and after that that weekend break was springtime break, and also Nate and also I went and also we made potato guns as well as had a terrific weekend break, and then fast forward to such as the next Monday, I’m back in institution, sitting there kind of like doing the bored college thing, and all of a unexpected I resembled wait a min, I understand how to make a potato gun currently.
Clickfunnels teachable. That’s information, can I create a product about that? And so I was flipping out, I went online. At the time, there’s a website you might search to see the number of people were looking for different key words and also there were 18,000 people a month looking for the phrase exactly how to make a potato weapon or potato gun strategies or potato weapon plans, as well as no one had a product, and also I was like light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we dropped to Home Depot, we got a video camera out, we filmed this whole thing, and also we made our very first, really first product, and I put it online as well as I didn’t recognize how to sell anything so I just had like a basic website.
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The website resembled hi there, come and buy my thing, and after that I went to this point called Google. Clickfunnels teachable. You guys might have become aware of it in the past, and on Google they had these things right here, and also on the side there were these ads, therefore I would certainly spend for the Google ad, somebody would click on the ad, they would certainly come over here, they would certainly see this point, and also they would certainly be like oh my gosh, I must purchase this DVD so I can learn how to make a potato gun, and also some of them would certainly offer me money, and originally when we first started selling this, we were selling it for $37 a piece, therefore people would certainly buy that, and that was my business, as well as I remember placing the ads up as well as I was investing concerning $10 a day.
Let me do the mathematics over right here, so I was investing $10 a day in ads over right here, and also from that I was averaging concerning one sale a day, okay? Now, as a university kid, I’m looking at this and I said alright, I provide Mr.Google $10 and after that he provides me back 37. That suggests I obtained $27 to place in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I placed 27 in my pocket, and I kept doing this, and also I was like I am the smartest male active, and afterwards something evil occurred.
The guys over at Google decided they intended to make even more money, and so they transformed their formulas. I’m not gon na enter into that, but they altered their algorithm, therefore no longer was it like I spend $10 and also I make 37.
Clickfunnels teachable. Instead, I began spending $10. Excuse me, like my ad price increased so I began investing $50 a day to make one sale, all right? Now I’m not the sharpest tool in the toolbox, yet I gave Google $50 as well as they gave me back 37, as well as I was like delay, I lost money, and then I provided 50 and I lost 37.
That’s 3 or 4 days, I’m like wait a min. This video game draws, I’m losing, therefore I transformed my ads off. I’m like I can’t play this video game, and I bear in mind being irritated, and eventually I got a phone call from my friend, and also my friend had a similar business to me.
He stated, hey Russell, I assume I figured it out. I said, figured what out? Clickfunnels teachable. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, one time deal.
He said, what I did is that every person that acquired my product, I then upsold them something else, as well as I was like, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you recognize just how you most likely to McDonald’s and also you experience the drive-through and also you’re like, hello, I intend to purchase a Big Mac, and also the guy’s like cool, do you intend to very dimension it? Do you want french fries and also a coke keeping that? And he starts providing you upsells.
I’m like yeah, and also he’s like if you take a look at the math, he’s like, McDonald’s in fact sheds money selling a Big Mac yet they make all their revenue when a person purchases the french fries or the Coke.
I was like, fine. Clickfunnels teachable. He’s like, right now, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these guys french fries and a coke and afterwards you’ll be profitable, and also I was like, I still do not fairly get it.
He’s like, if somebody acquires this, like what’s the next thing you can do? Clickfunnels teachable. If you were trying to serve he or she, what’s the next thing you could offer them with? As well as I claimed well, when a person buys the DVD the most irritating thing is now they need to go to Home Depot and also they need to get the pipelines, as well as they need to reduce them, and also like all this stuff to make this remarkable gun, and he stated, well what happens if instead of you telling them to go acquire right stuff, what if you upsold them a set that did this whole thing? I have no concept if this is gon na show up on the electronic camera or otherwise yet I thought it looked type of cool, and so he stated, make an upsell where you sell them the package.
So here is, here is the package, so I did some mathematics as well as I started calling about and I located these individuals in northern Idaho who in fact made potato gun packages, and I would spend, I would certainly begin selling these for $197, as well as now this became my really first funnel ever before.
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Once more, I really did not recognize it was called a funnel at the time, however someone come, they click the ad, they would see my DVD, they would get my DVD. Clickfunnels teachable. On the next page, our upsell says hey, the DVD’s coming, do you want me to ship the pipelines with you too so it’ll save you a long time? Just $197, people resemble that would be wonderful, and also they would certainly click the button and they would certainly buy it, all right? Currently, what occurred, if you consider the mathematics, was intriguing is that Google didn’t alter their ad costs.
They still were charging me $50 a day, right? So that really did not alter, however I came right here and also I spent $37, so I lost some money, but after that what occurred is that out of three people that bought the DVD would get this, right? So let’s state I obtained a lot of clicks over below, boom, and state there’s 3 people right here that bought the DVD.
Among these people then would go and acquire this. Clickfunnels teachable. For every single DVD I marketed, so I made $37, 1/3 of those people bought this, so I take $197, I split it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 equals 12, 9, 10, 102.
So currently I was making $102 for every single person that got the DVD, does that make good sense? ‘Cause one out of 3 bought the package as well, fine? So now I was on Google, I was paying $50 a day in ads, however I was making, usually, $102 a day.
I placed $50 in, I obtained $102 back, okay, and all of a abrupt, I started looking, I resembled I am the most intelligent male active again. Clickfunnels teachable. I spent $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was having fun, and afterwards I understood wait a min, potato guns are great, yet the market’s like this little.
Like what various other markets could I do this with? And also I started assuming, I claimed well, what if I did this in rate analysis? I met a man who was the globe’s fastest reader, Howard Berg, and so we set up a funnel for rate analysis and also it functioned, and also we said, what if we did this in the dating market? And also I discovered somebody who was a dating expert, we connected it in.
What happens if we did this with supplements? What if we did? And also we began doing this, as well as the funnels clearly tweak each and every single time, but the concepts coincide, and I ended up being consumed, as well as over the next 5 or 6 years, I launched over 100 different funnels in 100 various markets and became stressed with it as well as it became a lot fun, yet this principle of a funnel works in any type of business, therefore what I desire you guys to comprehend is this is exactly how straightforward it truly is.
It’s not some complex point. Clickfunnels teachable. Often we get all made complex. It’s really straightforward, so like we acquire an ad to sell something. Someone purchases that thing, after that what’s the next logical thing they require? Well, if they bought a potato weapon, the next point they need is they need a potato gun package, which becomes my funnel, and that’s kind of what we take people with.
All right, hope you enjoyed that tutorial about exactly how I transformed one of my pastimes into a sales funnel and also turned it into money and how you can do it too. Clickfunnels teachable. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free test in addition to a whole number of other really cool benefits that you are gon na love, as well as in addition to that I want you to remain tuned ’cause the next video clip is coming up below in about five secs.
I’m gon na stroll you people via 7 various sales funnel tricks that’ll help increase the conversions and also just how much money you make on every one of your funnels. Clickfunnels teachable.