Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Swag Shop
Hey everyone, this is Russell Brunson, and also today we’re discussing sales funnels tutorials for beginners, as well as to do that I wish to reveal you people my very first sales funnel I built as a newbie. Clickfunnels swag shop.
In fact, this is a photo of me here on the slide. This is me with my shaved head making a potato weapon. Clickfunnels swag shop. This is the really first, one of the extremely first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, but we’re gon na discuss just the basic concepts behind a sales funnel due to the fact that I think at first people get all made complex, like oh, it’s gon na be really challenging, it’s gon na be hard, but I want you to understand this is truly, really simple.
So right here is an actual potato gun. I do not understand if you can see it on the video camera or otherwise, yet we’re gon na walk you individuals via this. Clickfunnels swag shop. When I first developed this with my buddy Nate Plohn, I was most likely to university at the time, I was attempting to find out like just how do I earn money on the Internet, and also somebody claimed you ought to sell information products.
I resembled, that’s incredible, however I do not recognize anything about anything, and then that weekend was springtime break, as well as Nate as well as I went and we made potato guns and had a fantastic weekend break, and then fast forward to such as the next Monday, I’m back in institution, sitting there sort of like doing the bored school point, and all of a abrupt I resembled wait a min, I know how to make a potato gun now.
Clickfunnels swag shop. That’s information, can I create a product about that? Therefore I was freaking out, I browsed the web. At the time, there’s a website you can search to see the amount of people were looking for different key phrases and also there were 18,000 people a month looking for the expression just how to make a potato weapon or potato gun strategies or potato gun strategies, and also nobody had a product, and also I resembled light bulb, I’m gon na make a product mentor that.
So I got Nate, we dropped to Home Depot, we got a video camera out, we shot this whole thing, and we made our very first, really first product, and also I place it online as well as I really did not know exactly how to sell anything so I simply had like a basic website.
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The website resembled hey, come and also purchase my point, and afterwards I mosted likely to this thing called Google. Clickfunnels swag shop. You individuals may have become aware of it before, and on Google they had these things right here, and also on the side there were these ads, therefore I would pay for the Google ad, somebody would click on the ad, they ‘d come here, they would certainly see this thing, and also they would certainly be like oh my gosh, I have to acquire this DVD so I can learn how to make a potato weapon, and several of them would give me money, and at first when we first began selling this, we were selling it for $37 a item, therefore people would certainly acquire that, which was my business, and also I bear in mind placing the ads up and also I was investing regarding $10 a day.
Let me do the math over below, so I was spending $10 a day in ads over right here, and from that I was averaging regarding one sale a day, alright? Now, as a college kid, I’m taking a look at this as well as I stated alright, I give Mr.Google $10 and afterwards he gives me back 37. That means I obtained $27 to place in my pocket. Next day I gave Mr. Google $10, he offered me back 37, I placed 27 in my pocket, as well as I maintained doing this, and also I resembled I am the smartest man active, and then something wicked happened.
The guys over at Google chose they wished to make even more money, and so they changed their formulas. I’m not gon na enter that, however they altered their formula, therefore no longer was it like I spend $10 as well as I make 37.
Clickfunnels swag shop. Rather, I began investing $10. Excuse me, like my ad cost increased so I started investing $50 a day to make one sale, okay? Now I’m not the sharpest tool in the toolbox, but I provided Google $50 and also they gave me back 37, as well as I resembled wait, I lost money, and after that I provided 50 as well as I lost 37.
That’s three or four days, I’m like wait a min. This game draws, I’m losing, and so I turned my ads off. I’m like I can’t play this video game, and I keep in mind being annoyed, as well as eventually I got a telephone call from my friend, as well as my friend had a comparable business to me.
He said, hey Russell, I believe I figured it out. I claimed, figured what out? Clickfunnels swag shop. He’s like, I quit, and he really did not call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one time offer.
He said, what I did is that every single individual that bought my product, I then upsold them another thing, and also I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and he’s like, well you understand how you most likely to McDonald’s and also you experience the drive-through and also you’re like, hello, I want to get a Big Mac, as well as the guy’s like cool, do you wish to super dimension it? Do you want fries as well as a coke with that said? As well as he starts providing you upsells.
I’m like yeah, and he’s like if you check out the mathematics, he’s like, McDonald’s in fact sheds money selling a Big Mac but they make all their earnings when somebody buys the french fries or the Coke.
I was like, okay. Clickfunnels swag shop. He’s like, today, you’re losing money selling your potato weapon DVD. You just obtained ta sell these individuals fries as well as a coke and after that you’ll be profitable, and I was like, I still do not quite get it.
He’s like, if a person purchases this, like what’s the next point you can do? Clickfunnels swag shop. If you were attempting to serve he or she, what’s the next thing you could serve them with? And I said well, when someone acquires the DVD one of the most aggravating point is now they need to go to Home Depot and they need to acquire the pipelines, and they need to reduce them, and also like all this stuff to make this impressive weapon, and also he claimed, well what if rather than you telling them to go acquire the stuff, what happens if you upsold them a package that did this whole thing? I have no concept if this is gon na turn up on the cam or not however I thought it looked type of cool, and so he claimed, make an upsell where you sell them the package.
So below is, below is the set, so I did some mathematics and I started calling around and also I located these people in north Idaho who really made potato weapon packages, as well as I would spend, I would start selling these for $197, and now this became my very first funnel ever.
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Once again, I didn’t understand it was called a funnel at the time, yet somebody come, they click the ad, they would certainly see my DVD, they would acquire my DVD. Clickfunnels swag shop. On the next page, our upsell states hey, the DVD’s coming, do you want me to deliver the pipelines with you too so it’ll conserve you time? Simply $197, people resemble that would be great, and also they ‘d click the switch and they would buy it, alright? Currently, what took place, if you look at the math, was fascinating is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? So that really did not alter, but I came here and I invested $37, so I lost some money, but after that what occurred is that out of 3 people who bought the DVD would certainly buy this, right? So let’s state I got a number of clicks over here, boom, and also say there’s three people right here that got the DVD.
Among these people then would go and also acquire this. Clickfunnels swag shop. For every DVD I marketed, so I made $37, 1/3 of those people bought this, so I take $197, I split it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 equates to 12, 9, 10, 102.
So currently I was making $102 for every single individual that got the DVD, does that make sense? ‘Cause one out of three got the set as well, fine? So currently I was on Google, I was paying $50 a day in ads, however I was making, usually, $102 a day.
I placed $50 in, I obtained $102 back, fine, and all of a sudden, I began looking, I was like I am the smartest male to life once more. Clickfunnels swag shop. I invested $50, I come back $102, therefore I was back in business, potato weapon sales were cranking, I was having fun, and afterwards I understood wait a min, potato guns are good, yet the marketplace’s such as this little.
Like what other markets could I do this with? And I started thinking, I stated well, what if I did this in speed analysis? I met a guy that was the globe’s fastest viewers, Howard Berg, and so we established a funnel for rate analysis as well as it functioned, and we claimed, what if we did this in the dating market? And also I discovered a person that was a dating expert, we plugged it in.
What if we did this with supplements? Suppose we did? As well as we began doing this, as well as the funnels certainly tweak every time, however the concepts are the same, and I came to be stressed, and also over the next 5 or six years, I released over 100 various funnels in 100 different markets and also ended up being stressed with it and also it became a lot fun, however this concept of a funnel works in any type of business, therefore what I desire you men to understand is this is just how easy it really is.
It’s not some complicated point. Clickfunnels swag shop. Occasionally we get all made complex. It’s very easy, so like we acquire an ad to sell something. Someone gets that thing, after that what’s the next logical point they need? Well, if they bought a potato gun, the next point they need is they need a potato gun kit, which becomes my funnel, which’s sort of what we take people through.
All right, wish you liked that tutorial about just how I transformed one of my hobbies into a sales funnel and also turned it into money as well as how you can do it too. Clickfunnels swag shop. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial along with a whole number of various other really cool bonus offers that you are gon na love, and in addition to that I desire you to remain tuned ’cause the next video clip is showing up here in about 5 secs.
I’m gon na stroll you men through 7 various sales funnel secrets that’ll help increase the conversions and how much money you make on every one of your funnels. Clickfunnels swag shop.
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