Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Sticker
Hey everyone, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, and to do that I wish to reveal you guys my extremely first sales funnel I built as a newbie. Clickfunnels sticker.
Actually, this is a image of me below on the slide. This is me with my cut head making a potato weapon. Clickfunnels sticker. This is the extremely first, one of the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, but we’re gon na discuss simply the basic concepts behind a sales funnel due to the fact that I assume at first people get all made complex, like oh, it’s gon na be actually challenging, it’s gon na be hard, but I desire you to recognize this is really, really straightforward.
So here is an actual potato gun. I do not recognize if you can see it on the camera or not, yet we’re gon na walk you individuals via this. Clickfunnels sticker. When I first produced this with my friend Nate Plohn, I was going to university at the time, I was attempting to identify like just how do I earn money on the net, and also someone stated you must sell information products.
I resembled, that’s awesome, however I do not know anything regarding anything, and then that weekend was spring break, and Nate and I went and we made potato weapons and had a great weekend break, and after that fast forward to such as the next Monday, I’m back in school, resting there type of like doing the bored school point, and all of a sudden I resembled wait a min, I recognize how to make a potato weapon now.
Clickfunnels sticker. That’s information, can I create a product about that? And so I was going nuts, I went on the internet. At the time, there’s a website you might browse to see the amount of people were searching for different search phrases as well as there were 18,000 people a month looking for the expression exactly how to make a potato weapon or potato gun plans or potato weapon strategies, and nobody had a product, as well as I resembled light bulb, I’m gon na make a product mentor that.
So I got Nate, we went down to Home Depot, we obtained a camera out, we recorded this whole thing, as well as we made our really first, very first product, as well as I put it online and I really did not recognize how to sell anything so I simply had like a basic website.
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The website was like hi there, come as well as purchase my point, and after that I went to this thing called Google. Clickfunnels sticker. You people may have heard of it before, and also on Google they had these points right here, and also on the side there were these ads, and so I would pay for the Google ad, somebody would certainly click the ad, they would certainly come here, they would certainly see this point, and they ‘d be like oh my gosh, I should buy this DVD so I can learn exactly how to make a potato gun, as well as some of them would give me money, and also at first when we first started selling this, we were selling it for $37 a piece, therefore people would buy that, which was my business, and I bear in mind placing the ads up as well as I was spending about $10 a day.
Let me do the mathematics over here, so I was spending $10 a day in ads over here, and also from that I was averaging concerning one sale a day, all right? Now, as a university child, I’m checking out this as well as I claimed okay, I offer Mr.Google $10 and after that he gives me back 37. That implies I got $27 to place in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I put 27 in my pocket, and I kept doing this, and also I was like I am the smartest guy active, and then something wicked occurred.
The men over at Google chose they wanted to make even more money, therefore they altered their algorithms. I’m not gon na enter that, but they transformed their formula, therefore no more was it like I spend $10 and also I make 37.
Clickfunnels sticker. Instead, I started investing $10. Excuse me, like my ad cost went up so I began spending $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the toolbox, yet I offered Google $50 as well as they offered me back 37, and also I was like wait, I lost money, and afterwards I gave them 50 as well as I lost 37.
That’s three or four days, I’m like wait a min. This game draws, I’m losing, and so I transformed my ads off. I’m like I can’t play this video game, as well as I keep in mind being annoyed, and one day I obtained a call from my friend, as well as my friend had a comparable business to me.
He said, hello Russell, I think I figured it out. I said, figured what out? Clickfunnels sticker. He’s like, I quit, and he didn’t call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, one time offer.
He said, what I did is that each and every single individual that got my product, I after that upsold them something else, and also I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and he’s like, well you recognize just how you go to McDonald’s and you experience the drive-through and you’re like, hi, I want to purchase a Big Mac, as well as the dude’s like cool, do you want to super size it? Do you desire fries as well as a coke with that said? As well as he starts using you upsells.
I’m like yeah, as well as he’s like if you take a look at the math, he’s like, McDonald’s really sheds money selling a Big Mac however they make all their earnings when someone gets the french fries or the Coke.
I was like, fine. Clickfunnels sticker. He’s like, right now, you’re losing money selling your potato gun DVD. You simply obtained ta sell these guys french fries and a coke and after that you’ll pay, and also I resembled, I still don’t fairly get it.
He’s like, if somebody buys this, like what’s the next thing you can do? Clickfunnels sticker. If you were attempting to offer he or she, what’s the next point you could offer them with? And also I stated well, when somebody purchases the DVD the most bothersome point is currently they have to go to Home Depot and they need to acquire the pipelines, and also they have to cut them, and also like all this things to make this outstanding gun, and he said, well what happens if rather than you telling them to go purchase right stuff, what happens if you upsold them a kit that did this whole thing? I have no suggestion if this is gon na show up on the video camera or otherwise however I believed it looked sort of cool, and so he stated, make an upsell where you sell them the set.
So below is, here is the kit, so I did some math and also I started calling around and also I located these men in northern Idaho that really made potato weapon packages, and I would spend, I would certainly start selling these for $197, and currently this became my extremely first funnel ever before.
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Once again, I really did not understand it was called a funnel at the time, however someone come, they click on the ad, they would see my DVD, they would get my DVD. Clickfunnels sticker. On the next page, our upsell states hey, the DVD’s coming, do you desire me to deliver the pipes with you as well so it’ll conserve you time? Simply $197, people resemble that would certainly be wonderful, and they ‘d click the switch as well as they would buy it, all right? Now, what happened, if you take a look at the mathematics, was interesting is that Google didn’t transform their ad costs.
They still were billing me $50 a day, right? So that really did not transform, but I came here as well as I invested $37, so I lost some money, yet after that what occurred is that one out of 3 people who acquired the DVD would purchase this, right? So let’s say I got a lot of clicks over right here, boom, as well as state there’s three people right here that acquired the DVD.
One of these people after that would go and also buy this. Clickfunnels sticker. For every single DVD I sold, so I made $37, 1/3 of those people acquired this, so I take $197, I separate it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus five equals 12, 9, 10, 102.
So now I was making $102 for every single single person that got the DVD, does that make sense? ‘Cause one out of 3 purchased the kit too, alright? So now I was on Google, I was paying $50 a day in ads, however I was making, generally, $102 a day.
I placed $50 in, I got $102 back, alright, and all of a unexpected, I started looking, I resembled I am the smartest man alive again. Clickfunnels sticker. I invested $50, I return $102, and so I was back in business, potato weapon sales were cranking, I was having a good time, and then I realized wait a min, potato guns are good, but the market’s similar to this little.
Like what other markets could I do this with? As well as I began assuming, I stated well, suppose I did this in rate analysis? I satisfied a individual who was the world’s fastest visitor, Howard Berg, therefore we established a funnel for speed analysis and it worked, as well as we said, what if we did this in the dating market? As well as I located a person that was a dating expert, we plugged it in.
Suppose we did this with supplements? Suppose we did? And also we started doing this, and also the funnels obviously tweak each and every single time, yet the concepts coincide, and I came to be obsessed, and over the next 5 or six years, I introduced over 100 various funnels in 100 different markets and also came to be obsessed with it and also it came to be so much fun, however this principle of a funnel operate in any kind of business, therefore what I want you guys to understand is this is exactly how straightforward it truly is.
It’s not some difficult point. Clickfunnels sticker. In some cases we obtain all complicated. It’s really basic, so like we get an ad to sell something. Someone buys that point, after that what’s the next logical point they need? Well, if they got a potato gun, the next point they need is they require a potato weapon set, which becomes my funnel, and that’s sort of what we take people through.
All right, wish you liked that tutorial regarding just how I transformed among my pastimes right into a sales funnel and turned it into money and also just how you can do it as well. Clickfunnels sticker. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free test in addition to a entire number of various other actually cool bonuses that you are gon na love, and on top of that I want you to stay tuned ’cause the next video is coming up below in about 5 seconds.
I’m gon na walk you guys through 7 different sales funnel keys that’ll help increase the conversions and how much money you make on each of your funnels. Clickfunnels sticker.
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