Sales Funnel Discussed – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Smma
Hey everybody, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, as well as to do that I want to show you individuals my very first sales funnel I built as a beginner. Clickfunnels smma.
Actually, this is a picture of me here on the slide. This is me with my cut head making a potato weapon. Clickfunnels smma. This is the really first, one of the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na discuss simply the basic concepts behind a sales funnel due to the fact that I believe at first people obtain all complicated, like oh, it’s gon na be truly hard, it’s gon na be hard, but I want you to understand this is really, actually basic.
So below is an real potato weapon. I do not know if you can see it on the electronic camera or not, but we’re gon na stroll you individuals through this. Clickfunnels smma. When I first produced this with my pal Nate Plohn, I was most likely to university at the time, I was attempting to identify like exactly how do I make money on the Internet, and someone stated you need to sell information products.
I resembled, that’s outstanding, but I don’t know anything regarding anything, and then that weekend break was springtime break, and Nate and also I went and also we made potato weapons and had a great weekend break, and then fast forward to such as the next Monday, I’m back in school, resting there type of like doing the bored institution point, and all of a unexpected I was like wait a minute, I know exactly how to make a potato weapon currently.
Clickfunnels smma. That’s information, can I create a product regarding that? Therefore I was going crazy, I went online. At the time, there’s a website you can browse to see how many people were looking for different search phrases as well as there were 18,000 people a month looking for the expression exactly how to make a potato weapon or potato weapon strategies or spud gun strategies, and also nobody had a product, and also I was like light bulb, I’m gon na make a product training that.
So I got Nate, we went down to Home Depot, we got a camera out, we filmed this whole thing, and we made our very first, really first product, and I place it online and also I really did not recognize just how to sell anything so I simply had like a basic website.
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The website resembled hello, come and also buy my thing, and after that I mosted likely to this point called Google. Clickfunnels smma. You men may have heard of it before, and on Google they had these points right here, as well as on the side there were these ads, and so I would spend for the Google ad, a person would click on the ad, they would certainly come over here, they would see this point, as well as they would certainly be like oh my gosh, I should buy this DVD so I can learn exactly how to make a potato gun, and some of them would certainly provide me money, as well as originally when we first started selling this, we were selling it for $37 a item, and so people would certainly purchase that, and that was my business, as well as I keep in mind placing the ads up and I was spending regarding $10 a day.
Let me do the math over below, so I was spending $10 a day in ads over below, and from that I was balancing regarding one sale a day, alright? Currently, as a college youngster, I’m looking at this and also I stated alright, I give Mr.Google $10 and then he provides me back 37. That implies I got $27 to place in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I put 27 in my pocket, as well as I kept doing this, and I resembled I am the smartest man to life, and afterwards something bad took place.
The people over at Google chose they wanted to make even more money, and so they altered their algorithms. I’m not gon na get into that, however they transformed their algorithm, therefore no longer was it like I spend $10 and also I make 37.
Clickfunnels smma. Rather, I began investing $10. Excuse me, like my ad price rose so I started spending $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the toolbox, however I offered Google $50 and also they offered me back 37, and also I was like delay, I lost money, and afterwards I gave them 50 and also I lost 37.
That’s three or four days, I’m like wait a minute. This game draws, I’m losing, and so I turned my ads off. I’m like I can’t play this video game, and I keep in mind being discouraged, and someday I obtained a call from my friend, as well as my friend had a comparable business to me.
He said, hi Russell, I believe I figured it out. I said, figured what out? Clickfunnels smma. He’s like, I stopped, as well as he really did not call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, once offer.
He said, what I did is that every single person that got my product, I after that upsold them something else, as well as I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you know how you most likely to McDonald’s and you go through the drive-through and also you’re like, hello, I wish to purchase a Big Mac, and also the guy’s like cool, do you intend to super dimension it? Do you desire french fries and a coke keeping that? As well as he starts providing you upsells.
I’m like yeah, and also he’s like if you consider the math, he’s like, McDonald’s really loses money selling a Big Mac however they make all their earnings when somebody acquires the french fries or the Coke.
I resembled, all right. Clickfunnels smma. He’s like, today, you’re losing money selling your potato weapon DVD. You simply got ta sell these individuals fries and a coke and after that you’ll pay, as well as I resembled, I still don’t fairly get it.
He’s like, if a person acquires this, like what’s the next point you can do? Clickfunnels smma. If you were attempting to serve this person, what’s the next thing you could serve them with? As well as I said well, when a person acquires the DVD the most irritating thing is currently they need to go to Home Depot and also they need to buy the pipes, as well as they have to cut them, and also like all this stuff to make this remarkable gun, and he said, well what if as opposed to you telling them to go acquire the stuff, suppose you upsold them a kit that did this whole thing? I have no idea if this is gon na turn up on the electronic camera or not yet I assumed it looked sort of cool, therefore he said, make an upsell where you sell them the kit.
So below is, right here is the package, so I did some mathematics and I started calling about and I located these guys in north Idaho who in fact made potato weapon sets, as well as I would certainly spend, I would certainly start selling these for $197, as well as now this became my very first funnel ever before.
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Again, I really did not understand it was called a funnel at the time, but somebody come, they click on the ad, they would certainly see my DVD, they would certainly acquire my DVD. Clickfunnels smma. On the next page, our upsell states hey, the DVD’s coming, do you desire me to ship the pipes with you as well so it’ll conserve you time? Just $197, people are like that would be great, and also they would certainly click the switch as well as they would buy it, okay? Currently, what happened, if you take a look at the math, was intriguing is that Google didn’t transform their ad costs.
They still were charging me $50 a day, right? To ensure that really did not transform, but I came right here and also I spent $37, so I lost some money, but then what happened is that out of 3 people who got the DVD would certainly purchase this, right? So let’s say I got a bunch of clicks over here, boom, as well as say there’s 3 people right here that bought the DVD.
One of these people then would go and also buy this. Clickfunnels smma. For every single DVD I offered, so I made $37, 1/3 of those people acquired this, so I take $197, I split it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus five amounts to 12, nine, 10, 102.
So now I was making $102 for each single person that got the DVD, does that make sense? ‘Cause one out of three got the package too, okay? So currently I got on Google, I was paying $50 a day in ads, but I was making, on average, $102 a day.
I placed $50 in, I got $102 back, okay, and all of a unexpected, I started looking, I resembled I am the smartest man active once again. Clickfunnels smma. I invested $50, I return $102, therefore I was back in business, potato gun sales were cranking, I was having a good time, and afterwards I understood wait a minute, potato weapons are great, yet the market’s such as this little.
Like what various other markets could I do this with? And I began thinking, I said well, suppose I did this in speed analysis? I met a individual that was the globe’s fastest viewers, Howard Berg, and so we established a funnel for speed analysis and it functioned, and also we claimed, suppose we did this in the dating market? As well as I located somebody who was a dating expert, we connected it in.
Suppose we did this with supplements? What if we did? And also we started doing this, and the funnels clearly tweak each and every single time, but the concepts are the same, as well as I became obsessed, and over the next 5 or six years, I released over 100 different funnels in 100 various markets and also became obsessed with it and it came to be a lot enjoyable, yet this concept of a funnel works in any type of business, and so what I desire you men to understand is this is just how simple it really is.
It’s not some challenging point. Clickfunnels smma. Often we get all complicated. It’s really straightforward, so like we get an ad to sell something. Someone acquires that thing, then what’s the next rational point they need? Well, if they purchased a potato weapon, the next point they require is they need a potato gun set, which becomes my funnel, which’s type of what we take people through.
All right, hope you loved that tutorial regarding just how I turned one of my leisure activities into a sales funnel as well as transformed it right into money and exactly how you can do it as well. Clickfunnels smma. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial along with a whole lot of various other truly cool benefits that you are gon na love, and in addition to that I want you to stay tuned ’cause the next video clip is coming up right here in regarding 5 secs.
I’m gon na stroll you men with 7 various sales funnel keys that’ll help increase the conversions as well as just how much money you make on every one of your funnels. Clickfunnels smma.
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