Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Shipstaion
Hey everyone, this is Russell Brunson, and also today we’re talking about sales funnels tutorials for beginners, and also to do that I wish to show you individuals my really first sales funnel I built as a newbie. Clickfunnels shipstaion.
In fact, this is a photo of me right here on the slide. This is me with my shaved head making a potato weapon. Clickfunnels shipstaion. This is the very first, one of the extremely first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, but we’re gon na speak about simply the basic concepts behind a sales funnel due to the fact that I believe at first people get all complicated, like oh, it’s gon na be truly challenging, it’s gon na be hard, but I want you to recognize this is truly, actually easy.
So here is an real potato gun. I do not recognize if you can see it on the camera or otherwise, yet we’re gon na walk you individuals via this. Clickfunnels shipstaion. When I first produced this with my buddy Nate Plohn, I was going to university at the time, I was attempting to find out like how do I generate income on the web, and also someone said you should sell information products.
I resembled, that’s remarkable, however I don’t understand anything concerning anything, and after that that weekend break was springtime break, as well as Nate as well as I went and we made potato weapons as well as had a fantastic weekend break, and afterwards fast forward to like the next Monday, I’m back in institution, resting there sort of like doing the bored college thing, and all of a abrupt I resembled wait a min, I understand just how to make a potato gun now.
Clickfunnels shipstaion. That’s information, can I create a product regarding that? And so I was going nuts, I went online. At the time, there’s a website you might look to see the amount of people were searching for different key words and also there were 18,000 people a month looking for the phrase how to make a potato gun or potato weapon plans or potato gun strategies, and nobody had a product, as well as I was like light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we decreased to Home Depot, we got a video camera out, we shot this whole thing, and also we made our very first, extremely first product, and I put it online as well as I really did not recognize exactly how to sell anything so I just had like a basic website.
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The website was like hi there, come as well as buy my point, and afterwards I mosted likely to this point called Google. Clickfunnels shipstaion. You individuals may have heard of it in the past, and also on Google they had these things right here, as well as on the side there were these ads, therefore I would pay for the Google ad, someone would certainly click on the ad, they would certainly come by below, they would certainly see this point, as well as they would certainly be like oh my gosh, I must buy this DVD so I can learn just how to make a potato weapon, as well as a few of them would certainly offer me money, as well as originally when we first started selling this, we were selling it for $37 a piece, therefore people would certainly acquire that, which was my business, and I bear in mind putting the ads up and also I was investing regarding $10 a day.
Let me do the mathematics over right here, so I was spending $10 a day in ads over right here, and also from that I was averaging regarding one sale a day, all right? Currently, as a college kid, I’m taking a look at this and I claimed fine, I provide Mr.Google $10 and afterwards he gives me back 37. That indicates I got $27 to place in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I put 27 in my pocket, and I kept doing this, as well as I was like I am the most intelligent male active, and after that something wicked occurred.
The individuals over at Google determined they wanted to make even more money, therefore they transformed their algorithms. I’m not gon na enter that, but they altered their formula, and so no more was it like I spend $10 and also I make 37.
Clickfunnels shipstaion. Instead, I began investing $10. Excuse me, like my ad price rose so I started spending $50 a day to make one sale, alright? Now I’m not the sharpest tool in the toolbox, yet I provided Google $50 and also they provided me back 37, and also I resembled wait, I lost money, and afterwards I gave them 50 and I lost 37.
That’s 3 or four days, I’m like wait a minute. This video game draws, I’m losing, and so I transformed my ads off. I’m like I can’t play this game, and also I bear in mind being frustrated, and also eventually I got a call from my friend, and also my friend had a similar business to me.
He stated, hi Russell, I think I figured it out. I said, figured what out? Clickfunnels shipstaion. He’s like, I stopped, and also he didn’t call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, one-time offer.
He claimed, what I did is that every individual who got my product, I then upsold them another thing, as well as I was like, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, as well as he’s like, well you know exactly how you go to McDonald’s and also you go through the drive-through as well as you’re like, hi, I wish to order a Big Mac, and the man’s like cool, do you intend to extremely size it? Do you want fries as well as a coke with that? As well as he starts using you upsells.
I’m like yeah, and also he’s like if you check out the math, he’s like, McDonald’s actually loses money selling a Big Mac but they make all their profit when a person acquires the fries or the Coke.
I was like, okay. Clickfunnels shipstaion. He’s like, right now, you’re losing money selling your potato weapon DVD. You just got ta sell these men french fries and a coke and afterwards you’ll pay, and I was like, I still don’t quite get it.
He’s like, if someone purchases this, like what’s the next thing you can do? Clickfunnels shipstaion. If you were attempting to offer this person, what’s the next thing you could offer them with? And I said well, when a person acquires the DVD the most bothersome point is now they have to go to Home Depot and also they need to acquire the pipes, and they have to cut them, and like all this stuff to make this remarkable gun, as well as he said, well suppose as opposed to you telling them to go purchase right stuff, suppose you upsold them a package that did this whole thing? I have no idea if this is gon na appear on the camera or otherwise but I thought it looked kind of cool, and so he said, make an upsell where you sell them the set.
So below is, below is the set, so I did some math and also I started calling about as well as I found these individuals in north Idaho that actually made potato gun packages, and I would certainly spend, I would certainly start selling these for $197, and also now this became my extremely first funnel ever before.
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Once more, I really did not understand it was called a funnel at the time, yet a person come, they click on the ad, they would certainly see my DVD, they would acquire my DVD. Clickfunnels shipstaion. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to ship the pipes with you also so it’ll conserve you a long time? Just $197, people resemble that would certainly be superb, as well as they would certainly click the switch and they would buy it, all right? Now, what occurred, if you check out the math, was interesting is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? To ensure that didn’t transform, yet I came below and also I spent $37, so I lost some money, however then what occurred is that one out of 3 people who purchased the DVD would purchase this, right? So allow’s say I got a number of clicks over here, boom, and also say there’s three people right here that acquired the DVD.
One of these people then would go and also purchase this. Clickfunnels shipstaion. For every DVD I offered, so I made $37, 1/3 of those people purchased this, so I take $197, I separate it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus 5 equates to 12, 9, 10, 102.
So currently I was making $102 for every single individual that purchased the DVD, does that make good sense? ‘Cause one out of 3 acquired the set as well, okay? So currently I was on Google, I was paying $50 a day in ads, yet I was making, typically, $102 a day.
I placed $50 in, I obtained $102 back, all right, and all of a unexpected, I began looking, I resembled I am the smartest guy alive again. Clickfunnels shipstaion. I invested $50, I get back $102, therefore I was back in business, potato gun sales were cranking, I was having fun, and after that I recognized wait a minute, potato weapons are great, but the marketplace’s like this little.
Like what various other markets could I do this with? And I started believing, I claimed well, what if I did this in rate analysis? I fulfilled a man that was the world’s fastest reader, Howard Berg, therefore we set up a funnel for rate reading as well as it functioned, and we claimed, suppose we did this in the dating market? And I located somebody that was a dating expert, we plugged it in.
What if we did this with supplements? What if we did? And we started doing this, and the funnels certainly modify every time, but the concepts coincide, and I became consumed, and over the next 5 or six years, I released over 100 various funnels in 100 various markets as well as ended up being stressed with it and also it ended up being so much fun, but this principle of a funnel works in any kind of business, therefore what I desire you men to comprehend is this is just how basic it really is.
It’s not some complicated point. Clickfunnels shipstaion. In some cases we get all made complex. It’s extremely simple, so like we buy an ad to sell something. Someone gets that thing, after that what’s the next logical thing they need? Well, if they bought a potato weapon, the next point they need is they need a potato weapon set, and that becomes my funnel, and that’s sort of what we take people through.
All right, hope you liked that tutorial regarding exactly how I transformed one of my hobbies right into a sales funnel and also transformed it right into money and also how you can do it also. Clickfunnels shipstaion. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free trial in addition to a entire number of other actually cool rewards that you are gon na love, as well as on top of that I desire you to remain tuned ’cause the next video clip is coming up below in regarding five secs.
I’m gon na walk you guys through seven different sales funnel secrets that’ll help increase the conversions and how much money you make on every one of your funnels. Clickfunnels shipstaion.