Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Securing
Hey everyone, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, and to do that I wish to reveal you people my very first sales funnel I built as a beginner. Clickfunnels securing.
Actually, this is a image of me here on the slide. This is me with my cut head making a potato gun. Clickfunnels securing. This is the very first, among the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, yet we’re gon na talk about just the basic concepts behind a sales funnel due to the fact that I think at first people get all complicated, like oh, it’s gon na be truly difficult, it’s gon na be hard, yet I desire you to understand this is actually, actually straightforward.
So below is an actual potato weapon. I don’t recognize if you can see it on the cam or otherwise, however we’re gon na walk you guys with this. Clickfunnels securing. When I first created this with my friend Nate Plohn, I was most likely to university at the time, I was attempting to determine like exactly how do I generate income on the web, and also somebody stated you ought to sell information products.
I resembled, that’s amazing, however I do not recognize anything concerning anything, and after that that weekend was spring break, and also Nate as well as I went and also we made potato guns and also had a terrific weekend break, and afterwards fast forward to such as the next Monday, I’m back in institution, sitting there type of like doing the bored institution point, and all of a sudden I was like wait a minute, I know exactly how to make a potato weapon now.
Clickfunnels securing. That’s information, can I create a product regarding that? Therefore I was going crazy, I went online. At the time, there’s a website you can look to see how many people were looking for various keyword phrases as well as there were 18,000 people a month searching for the phrase just how to make a potato gun or potato weapon strategies or spud weapon strategies, and also nobody had a product, as well as I was like light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we went down to Home Depot, we got a video camera out, we filmed this whole thing, and we made our very first, really first product, as well as I place it online as well as I really did not recognize exactly how to sell anything so I simply had like a basic website.
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The website was like hi, come as well as acquire my thing, and then I mosted likely to this thing called Google. Clickfunnels securing. You men may have come across it before, and also on Google they had these things right here, as well as on the side there were these ads, and so I would certainly spend for the Google ad, somebody would certainly click on the ad, they ‘d come over right here, they would certainly see this thing, as well as they ‘d resemble oh my gosh, I need to get this DVD so I can learn exactly how to make a potato gun, and also a few of them would certainly offer me money, as well as at first when we first began selling this, we were selling it for $37 a item, and so people would get that, which was my business, and also I keep in mind putting the ads up and I was investing regarding $10 a day.
Let me do the mathematics over here, so I was spending $10 a day in ads over here, as well as from that I was balancing about one sale a day, fine? Now, as a university child, I’m looking at this and also I claimed all right, I offer Mr.Google $10 and afterwards he offers me back 37. That implies I obtained $27 to place in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I put 27 in my pocket, and I maintained doing this, as well as I resembled I am the most intelligent male to life, and afterwards something wicked took place.
The guys over at Google chose they intended to make more money, therefore they altered their formulas. I’m not gon na get involved in that, however they altered their algorithm, and so no longer was it like I spend $10 as well as I make 37.
Clickfunnels securing. Rather, I started investing $10. Excuse me, like my ad price rose so I began investing $50 a day to make one sale, okay? Currently I’m not the sharpest tool in the tool kit, but I gave Google $50 as well as they provided me back 37, as well as I resembled delay, I lost money, and after that I gave them 50 and I lost 37.
That’s 3 or four days, I’m like wait a min. This game draws, I’m losing, therefore I turned my ads off. I’m like I can’t play this video game, as well as I remember being irritated, and also someday I obtained a telephone call from my friend, and my friend had a comparable business to me.
He claimed, hi Russell, I believe I figured it out. I said, figured what out? Clickfunnels securing. He’s like, I stopped, and he really did not call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one-time deal.
He claimed, what I did is that every individual that bought my product, I after that upsold them another thing, and I resembled, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, as well as he’s like, well you understand just how you go to McDonald’s as well as you undergo the drive-through and you’re like, hey, I wish to buy a Big Mac, as well as the guy’s like cool, do you wish to very dimension it? Do you desire fries as well as a coke with that? And he starts offering you upsells.
I’m like yeah, and also he’s like if you consider the mathematics, he’s like, McDonald’s actually sheds money selling a Big Mac however they make all their earnings when somebody buys the french fries or the Coke.
I was like, all right. Clickfunnels securing. He’s like, now, you’re losing money selling your potato gun DVD. You simply obtained ta sell these individuals french fries and also a coke and after that you’ll be profitable, and I resembled, I still do not rather get it.
He’s like, if someone buys this, like what’s the next point you can do? Clickfunnels securing. If you were attempting to offer he or she, what’s the next thing you could serve them with? And I stated well, when someone purchases the DVD one of the most frustrating point is currently they have to go to Home Depot and also they need to purchase the pipelines, and they have to reduce them, and like all this stuff to make this remarkable weapon, as well as he claimed, well suppose instead of you telling them to go buy the stuff, suppose you upsold them a package that did this whole thing? I have no idea if this is gon na appear on the electronic camera or not but I assumed it looked type of cool, therefore he claimed, make an upsell where you sell them the kit.
So right here is, below is the set, so I did some mathematics and also I started calling around and I found these guys in north Idaho that in fact made potato weapon sets, and I would spend, I would begin selling these for $197, and also now this became my extremely first funnel ever.
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Once again, I really did not know it was called a funnel at the time, however a person come, they click the ad, they would see my DVD, they would certainly get my DVD. Clickfunnels securing. On the next page, our upsell says hey, the DVD’s coming, do you want me to deliver the pipelines with you as well so it’ll conserve you some time? Just $197, people resemble that would certainly be fantastic, as well as they would certainly click the switch and also they would buy it, okay? Currently, what occurred, if you check out the mathematics, was fascinating is that Google didn’t transform their ad costs.
They still were billing me $50 a day, right? To ensure that didn’t alter, but I came below and I spent $37, so I lost some money, yet after that what occurred is that a person out of three people who purchased the DVD would get this, right? So allow’s state I obtained a bunch of clicks over below, boom, and also state there’s three people right here that acquired the DVD.
One of these people after that would go as well as acquire this. Clickfunnels securing. For every single DVD I offered, so I made $37, 1/3 of those people purchased this, so I take $197, I divide it by 3. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, seven plus five equates to 12, nine, 10, 102.
So now I was making $102 for every single single individual that bought the DVD, does that make good sense? ‘Cause one out of 3 purchased the set as well, alright? So now I was on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I put $50 in, I obtained $102 back, okay, and all of a sudden, I began looking, I was like I am the most intelligent guy to life again. Clickfunnels securing. I invested $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was enjoying, and afterwards I understood wait a min, potato weapons are good, however the market’s like this little.
Like what various other markets could I do this with? And I started thinking, I said well, what if I did this in rate analysis? I fulfilled a guy who was the globe’s fastest viewers, Howard Berg, and so we established a funnel for rate reading as well as it functioned, and also we claimed, what if we did this in the dating market? And also I located someone that was a dating expert, we connected it in.
Suppose we did this with supplements? What if we did? And also we began doing this, and the funnels obviously tweak each and every single time, yet the concepts are the same, and I came to be obsessed, as well as over the next five or 6 years, I launched over 100 different funnels in 100 different markets as well as became stressed with it as well as it ended up being a lot enjoyable, yet this idea of a funnel operate in any type of business, therefore what I desire you individuals to understand is this is how simple it really is.
It’s not some difficult point. Clickfunnels securing. Occasionally we get all made complex. It’s very basic, so like we buy an ad to sell something. Somebody buys that thing, after that what’s the next logical point they need? Well, if they bought a potato weapon, the next thing they need is they require a potato weapon kit, which becomes my funnel, and that’s sort of what we take people via.
All right, hope you enjoyed that tutorial about just how I turned among my leisure activities into a sales funnel as well as turned it into money as well as exactly how you can do it as well. Clickfunnels securing. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free test together with a entire lot of various other actually cool bonuses that you are gon na love, and also in addition to that I want you to stay tuned ’cause the next video clip is showing up here in concerning 5 seconds.
I’m gon na stroll you men via seven various sales funnel keys that’ll help increase the conversions and also how much money you make on every one of your funnels. Clickfunnels securing.