Sales Funnel Discussed – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Responsive Video Embed
Hey everyone, this is Russell Brunson, and also today we’re speaking about sales funnels tutorials for beginners, and also to do that I wish to reveal you men my extremely first sales funnel I built as a novice. Clickfunnels responsive video embed.
In fact, this is a photo of me right here on the slide. This is me with my shaved head making a potato weapon. Clickfunnels responsive video embed. This is the very first, one of the extremely first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, yet we’re gon na discuss just the basic concepts behind a sales funnel since I believe at first people get all made complex, like oh, it’s gon na be actually tough, it’s gon na be hard, however I desire you to understand this is really, really simple.
So here is an real potato gun. I do not know if you can see it on the camera or not, yet we’re gon na walk you individuals with this. Clickfunnels responsive video embed. When I first produced this with my friend Nate Plohn, I was going to university at the time, I was attempting to determine like just how do I earn money online, and also a person said you need to sell information products.
I resembled, that’s remarkable, yet I don’t know anything concerning anything, and after that that weekend break was springtime break, and Nate as well as I went as well as we made potato guns as well as had a terrific weekend break, and after that fast forward to like the next Monday, I’m back in school, sitting there kind of like doing the bored college thing, and all of a unexpected I resembled wait a minute, I know how to make a potato weapon now.
Clickfunnels responsive video embed. That’s information, can I create a product concerning that? Therefore I was freaking out, I went online. At the time, there’s a website you might search to see the amount of people were looking for different keywords as well as there were 18,000 people a month searching for the phrase just how to make a potato weapon or potato weapon strategies or spud weapon plans, and nobody had a product, and also I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we went down to Home Depot, we got a camera out, we recorded this whole thing, as well as we made our extremely first, really first product, as well as I put it online and also I didn’t recognize how to sell anything so I simply had like a basic website.
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The website resembled hello, come and get my point, and after that I went to this thing called Google. Clickfunnels responsive video embed. You men may have heard of it in the past, and on Google they had these things right here, and on the side there were these ads, therefore I would spend for the Google ad, a person would certainly click the ad, they would certainly come here, they would see this thing, and they ‘d resemble oh my gosh, I need to buy this DVD so I can learn how to make a potato gun, and also several of them would certainly provide me money, and also at first when we first began selling this, we were selling it for $37 a piece, therefore people would get that, and that was my business, as well as I keep in mind putting the ads up as well as I was spending about $10 a day.
Let me do the math over here, so I was investing $10 a day in ads over right here, as well as from that I was averaging about one sale a day, fine? Now, as a college kid, I’m taking a look at this and also I stated alright, I offer Mr.Google $10 and after that he provides me back 37. That means I got $27 to put in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I put 27 in my pocket, and I maintained doing this, and also I was like I am the smartest male active, and afterwards something bad happened.
The guys over at Google determined they intended to make more money, therefore they changed their algorithms. I’m not gon na get involved in that, yet they transformed their algorithm, and so no longer was it like I spend $10 as well as I make 37.
Clickfunnels responsive video embed. Instead, I started investing $10. Excuse me, like my ad expense went up so I started investing $50 a day to make one sale, alright? Currently I’m not the sharpest tool in the tool kit, yet I provided Google $50 as well as they provided me back 37, and I was like wait, I lost money, and then I provided 50 as well as I lost 37.
That’s 3 or four days, I’m like wait a minute. This video game draws, I’m losing, therefore I transformed my ads off. I’m like I can not play this game, as well as I remember being annoyed, and one day I got a call from my friend, and also my friend had a comparable business to me.
He stated, hello Russell, I assume I figured it out. I stated, figured what out? Clickfunnels responsive video embed. He’s like, I quit, and also he really did not call it the funnel, he’s like I created this point called an upsell. He called it an OTO, one time deal.
He claimed, what I did is that each and every single individual who purchased my product, I after that upsold them another thing, and I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and also he’s like, well you know how you go to McDonald’s and also you undergo the drive-through and you’re like, hello, I want to purchase a Big Mac, and also the dude’s like cool, do you wish to very size it? Do you desire fries as well as a coke keeping that? As well as he starts supplying you upsells.
I’m like yeah, as well as he’s like if you check out the math, he’s like, McDonald’s in fact loses money selling a Big Mac yet they make all their profit when somebody gets the fries or the Coke.
I resembled, okay. Clickfunnels responsive video embed. He’s like, right now, you’re losing money selling your potato gun DVD. You just got ta sell these men fries and also a coke and then you’ll be profitable, and I was like, I still do not fairly get it.
He’s like, if a person gets this, like what’s the next point you can do? Clickfunnels responsive video embed. If you were trying to offer he or she, what’s the next point you could serve them with? And also I claimed well, when a person gets the DVD the most annoying point is currently they need to go to Home Depot as well as they have to purchase the pipelines, and also they need to reduce them, as well as like all this things to make this fantastic gun, and he claimed, well what happens if as opposed to you telling them to go acquire right stuff, suppose you upsold them a package that did this whole thing? I have no concept if this is gon na turn up on the video camera or otherwise however I thought it looked type of cool, therefore he said, make an upsell where you sell them the package.
So here is, below is the package, so I did some math and I began calling about and also I found these individuals in northern Idaho who actually made potato weapon sets, and also I would certainly spend, I would begin selling these for $197, and currently this became my very first funnel ever before.
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Once again, I didn’t understand it was called a funnel at the time, yet somebody come, they click on the ad, they would certainly see my DVD, they would certainly purchase my DVD. Clickfunnels responsive video embed. On the next page, our upsell claims hey, the DVD’s coming, do you want me to deliver the pipes with you also so it’ll save you a long time? Just $197, people are like that would certainly be fantastic, and they ‘d click the button and also they would buy it, all right? Currently, what occurred, if you look at the math, was intriguing is that Google didn’t alter their ad costs.
They still were billing me $50 a day, right? To ensure that really did not alter, yet I came below and also I invested $37, so I lost some money, but after that what happened is that out of three people that purchased the DVD would purchase this, right? So let’s claim I got a lot of clicks over here, boom, and state there’s three people right here that bought the DVD.
One of these people then would certainly go and acquire this. Clickfunnels responsive video embed. For every DVD I sold, so I made $37, 1/3 of those people purchased this, so I take $197, I separate it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, 7 plus five equals 12, 9, 10, 102.
So currently I was making $102 for each single individual that got the DVD, does that make good sense? ‘Cause one out of 3 got the kit too, all right? So currently I was on Google, I was paying $50 a day in ads, yet I was making, typically, $102 a day.
I put $50 in, I got $102 back, okay, and all of a unexpected, I started looking, I was like I am the most intelligent man to life once more. Clickfunnels responsive video embed. I spent $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was having fun, and after that I recognized wait a min, potato guns are excellent, however the market’s such as this little.
Like what other markets could I do this with? And also I began assuming, I said well, suppose I did this in speed analysis? I satisfied a person who was the globe’s fastest viewers, Howard Berg, therefore we established a funnel for speed reading and it worked, and also we stated, what if we did this in the dating market? And also I found somebody who was a dating expert, we connected it in.
Suppose we did this with supplements? What if we did? And we started doing this, and also the funnels obviously fine-tune every time, but the concepts are the same, and also I came to be obsessed, as well as over the next five or 6 years, I released over 100 different funnels in 100 various markets and also ended up being consumed with it as well as it became so much fun, but this concept of a funnel operate in any kind of business, and so what I want you men to recognize is this is just how straightforward it really is.
It’s not some complex point. Clickfunnels responsive video embed. Sometimes we obtain all made complex. It’s very straightforward, so like we acquire an ad to sell something. Someone buys that thing, then what’s the next rational thing they require? Well, if they purchased a potato weapon, the next thing they need is they need a potato gun set, which becomes my funnel, which’s sort of what we take people with.
All right, hope you liked that tutorial regarding just how I turned one of my pastimes right into a sales funnel and transformed it right into money and also exactly how you can do it as well. Clickfunnels responsive video embed. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free trial together with a whole bunch of other truly cool bonus offers that you are gon na love, and on top of that I want you to stay tuned ’cause the next video clip is turning up below in about 5 secs.
I’m gon na stroll you individuals with seven various sales funnel keys that’ll help increase the conversions as well as how much money you make on each of your funnels. Clickfunnels responsive video embed.
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