Sales Funnel Clarified – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Preview Full Width
Hey everybody, this is Russell Brunson, as well as today we’re discussing sales funnels tutorials for beginners, and also to do that I intend to reveal you people my very first sales funnel I built as a newbie. Clickfunnels preview full width.
In fact, this is a image of me here on the slide. This is me with my cut head making a potato gun. Clickfunnels preview full width. This is the very first, among the extremely first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na discuss just the basic concepts behind a sales funnel because I think initially people obtain all made complex, like oh, it’s gon na be actually tough, it’s gon na be hard, however I want you to recognize this is truly, truly simple.
So here is an real potato weapon. I don’t know if you can see it on the video camera or otherwise, but we’re gon na walk you men through this. Clickfunnels preview full width. When I first developed this with my pal Nate Plohn, I was most likely to university at the time, I was attempting to determine like exactly how do I make money on the Internet, as well as someone said you should sell information products.
I was like, that’s amazing, yet I do not know anything regarding anything, and then that weekend break was spring break, as well as Nate as well as I went as well as we made potato guns and had a fantastic weekend break, and afterwards fast forward to like the next Monday, I’m back in school, sitting there sort of like doing the bored institution point, and all of a unexpected I was like wait a min, I know how to make a potato weapon now.
Clickfunnels preview full width. That’s information, can I create a product regarding that? And so I was going crazy, I browsed the web. At the time, there’s a website you might search to see how many people were looking for different key words as well as there were 18,000 people a month searching for the phrase how to make a potato weapon or potato gun strategies or potato gun strategies, as well as nobody had a product, and also I was like light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we went down to Home Depot, we obtained a camera out, we shot this whole thing, and we made our extremely first, really first product, and I put it online as well as I didn’t understand exactly how to sell anything so I simply had like a basic website.
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The website resembled hi, come and also acquire my thing, and afterwards I went to this thing called Google. Clickfunnels preview full width. You men may have heard of it in the past, and on Google they had these things right here, and on the side there were these ads, and so I would spend for the Google ad, a person would click on the ad, they ‘d come here, they would certainly see this point, and also they ‘d resemble oh my gosh, I must buy this DVD so I can learn how to make a potato weapon, and also some of them would offer me money, and at first when we first began selling this, we were selling it for $37 a item, therefore people would buy that, and that was my business, and also I remember putting the ads up as well as I was spending about $10 a day.
Let me do the math over right here, so I was investing $10 a day in ads over here, and from that I was balancing about one sale a day, alright? Now, as a college kid, I’m considering this and also I stated fine, I offer Mr.Google $10 and after that he gives me back 37. That means I obtained $27 to put in my pocket. Next day I provided Mr. Google $10, he offered me back 37, I placed 27 in my pocket, as well as I maintained doing this, as well as I was like I am the smartest guy active, and after that something wicked occurred.
The guys over at Google chose they intended to make even more money, and so they changed their algorithms. I’m not gon na get into that, however they changed their formula, and so no longer was it like I spend $10 and also I make 37.
Clickfunnels preview full width. Instead, I started investing $10. Excuse me, like my ad cost rose so I began spending $50 a day to make one sale, fine? Now I’m not the sharpest tool in the tool kit, yet I gave Google $50 and also they offered me back 37, and also I was like delay, I lost money, and then I gave them 50 and I lost 37.
That’s 3 or four days, I’m like wait a minute. This game sucks, I’m losing, therefore I transformed my ads off. I’m like I can not play this game, as well as I remember being annoyed, as well as eventually I obtained a phone call from my friend, as well as my friend had a similar business to me.
He stated, hi Russell, I believe I figured it out. I stated, figured what out? Clickfunnels preview full width. He’s like, I stopped, as well as he didn’t call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, one time offer.
He said, what I did is that every single person who got my product, I then upsold them something else, and also I resembled, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and also he’s like, well you know just how you most likely to McDonald’s as well as you go through the drive-through and you’re like, hi, I wish to purchase a Big Mac, and also the man’s like cool, do you intend to very dimension it? Do you want french fries and a coke with that said? And he starts offering you upsells.
I’m like yeah, as well as he’s like if you consider the math, he’s like, McDonald’s really loses money selling a Big Mac however they make all their revenue when a person acquires the french fries or the Coke.
I was like, fine. Clickfunnels preview full width. He’s like, right now, you’re losing money selling your potato gun DVD. You simply obtained ta sell these guys fries as well as a coke and afterwards you’ll be profitable, and also I was like, I still do not rather get it.
He’s like, if a person purchases this, like what’s the next thing you can do? Clickfunnels preview full width. If you were trying to offer this person, what’s the next thing you could offer them with? And also I stated well, when somebody buys the DVD the most bothersome thing is currently they need to go to Home Depot and also they need to buy the pipes, and also they have to cut them, as well as like all this things to make this fantastic gun, and he claimed, well suppose instead of you telling them to go get right stuff, suppose you upsold them a package that did this whole thing? I have no suggestion if this is gon na show up on the electronic camera or otherwise however I believed it looked sort of cool, therefore he said, make an upsell where you sell them the kit.
So here is, right here is the set, so I did some math and I began calling about as well as I located these men in northern Idaho that actually made potato gun kits, and I would certainly spend, I would certainly begin selling these for $197, and currently this became my extremely first funnel ever.
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Once again, I really did not understand it was called a funnel at the time, yet a person come, they click the ad, they would see my DVD, they would buy my DVD. Clickfunnels preview full width. On the next page, our upsell states hey, the DVD’s coming, do you desire me to deliver the pipes with you as well so it’ll conserve you time? Just $197, people resemble that would be great, and also they would certainly click the button as well as they would certainly buy it, okay? Currently, what took place, if you look at the math, was fascinating is that Google really did not transform their ad costs.
They still were charging me $50 a day, right? So that really did not transform, yet I came right here and I spent $37, so I lost some money, yet after that what occurred is that one out of 3 people that purchased the DVD would certainly purchase this, right? So let’s say I got a number of clicks over below, boom, as well as state there’s three people right here that bought the DVD.
One of these people then would go and buy this. Clickfunnels preview full width. For every DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I divide it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus five equals 12, nine, 10, 102.
So currently I was making $102 for every single single individual that got the DVD, does that make good sense? ‘Cause one out of 3 got the kit as well, all right? So now I got on Google, I was paying $50 a day in ads, yet I was making, usually, $102 a day.
I placed $50 in, I obtained $102 back, fine, and all of a unexpected, I began looking, I resembled I am the most intelligent man to life once more. Clickfunnels preview full width. I spent $50, I come back $102, and so I was back in business, potato gun sales were cranking, I was having fun, and then I realized wait a minute, potato weapons are good, but the market’s similar to this little.
Like what various other markets could I do this with? And I started believing, I stated well, what if I did this in speed analysis? I met a person that was the world’s fastest visitor, Howard Berg, therefore we set up a funnel for rate reading as well as it worked, and we said, what if we did this in the dating market? And I located someone who was a dating expert, we plugged it in.
What happens if we did this with supplements? What happens if we did? And we started doing this, as well as the funnels certainly tweak every time, however the concepts coincide, as well as I became obsessed, and also over the next five or six years, I launched over 100 different funnels in 100 various markets and also became stressed with it and it became so much fun, yet this concept of a funnel operate in any business, and so what I want you individuals to recognize is this is exactly how simple it truly is.
It’s not some challenging point. Clickfunnels preview full width. In some cases we obtain all complicated. It’s extremely straightforward, so like we buy an ad to sell something. Someone acquires that point, after that what’s the next rational thing they require? Well, if they acquired a potato gun, the next thing they require is they require a potato weapon set, and that becomes my funnel, which’s sort of what we take people with.
All right, wish you liked that tutorial regarding just how I turned among my hobbies into a sales funnel as well as turned it right into money and also just how you can do it as well. Clickfunnels preview full width. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free trial together with a entire number of various other actually cool incentives that you are gon na love, and also in addition to that I want you to stay tuned ’cause the next video clip is coming up here in about 5 seconds.
I’m gon na walk you guys with seven different sales funnel secrets that’ll help increase the conversions and how much money you make on every one of your funnels. Clickfunnels preview full width.
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