Sales Funnel Described – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Popup Theme
Hey everybody, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, and also to do that I intend to reveal you people my very first sales funnel I built as a newbie. Clickfunnels popup theme.
As a matter of fact, this is a image of me right here on the slide. This is me with my shaved head making a potato weapon. Clickfunnels popup theme. This is the really first, one of the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na discuss simply the basic concepts behind a sales funnel since I think at first people get all complicated, like oh, it’s gon na be truly tough, it’s gon na be hard, yet I want you to understand this is truly, actually basic.
So right here is an real potato gun. I don’t understand if you can see it on the camera or otherwise, yet we’re gon na walk you men with this. Clickfunnels popup theme. When I first developed this with my buddy Nate Plohn, I was going to college at the time, I was trying to find out like just how do I earn money online, and also somebody stated you need to sell information products.
I was like, that’s amazing, but I do not understand anything about anything, and after that that weekend was spring break, and Nate and I went and we made potato guns and had a excellent weekend break, and after that fast forward to like the next Monday, I’m back in school, resting there kind of like doing the bored institution thing, and all of a unexpected I was like wait a minute, I know just how to make a potato gun now.
Clickfunnels popup theme. That’s information, can I create a product concerning that? And so I was going crazy, I went on the internet. At the time, there’s a website you can look to see the amount of people were looking for various key words and there were 18,000 people a month looking for the expression how to make a potato weapon or potato weapon plans or potato weapon plans, and no one had a product, and I resembled light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we dropped to Home Depot, we obtained a camera out, we shot this whole thing, as well as we made our really first, very first product, as well as I place it online as well as I didn’t recognize just how to sell anything so I simply had like a basic website.
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The website resembled hello, come and purchase my thing, and afterwards I went to this thing called Google. Clickfunnels popup theme. You guys may have become aware of it previously, and also on Google they had these points right here, and also on the side there were these ads, and so I would pay for the Google ad, someone would click on the ad, they ‘d come right here, they would certainly see this thing, and they ‘d be like oh my gosh, I must purchase this DVD so I can learn how to make a potato weapon, as well as several of them would offer me money, and also at first when we first began selling this, we were selling it for $37 a item, therefore people would certainly buy that, and that was my business, as well as I keep in mind placing the ads up and also I was investing concerning $10 a day.
Let me do the mathematics over here, so I was investing $10 a day in ads over below, and also from that I was balancing concerning one sale a day, okay? Now, as a university child, I’m considering this and I stated fine, I give Mr.Google $10 and after that he offers me back 37. That implies I got $27 to put in my pocket. Next day I gave Mr. Google $10, he gave me back 37, I put 27 in my pocket, and also I maintained doing this, and also I resembled I am the smartest man to life, and then something bad happened.
The guys over at Google decided they wished to make even more money, and so they changed their algorithms. I’m not gon na enter into that, but they altered their formula, therefore no longer was it like I spend $10 and also I make 37.
Clickfunnels popup theme. Instead, I began spending $10. Excuse me, like my ad expense went up so I began spending $50 a day to make one sale, fine? Now I’m not the sharpest tool in the toolbox, but I offered Google $50 and they offered me back 37, and I resembled wait, I lost money, and afterwards I gave them 50 and I lost 37.
That’s three or four days, I’m like wait a minute. This game draws, I’m losing, and so I turned my ads off. I’m like I can’t play this video game, and also I keep in mind being annoyed, and one day I obtained a telephone call from my friend, as well as my friend had a similar business to me.
He claimed, hey Russell, I think I figured it out. I claimed, figured what out? Clickfunnels popup theme. He’s like, I quit, and also he really did not call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, once offer.
He stated, what I did is that every single individual that purchased my product, I after that upsold them another thing, as well as I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and also he’s like, well you recognize just how you most likely to McDonald’s and you experience the drive-through and you’re like, hi, I want to purchase a Big Mac, and the dude’s like cool, do you intend to super size it? Do you desire fries as well as a coke with that said? And he starts providing you upsells.
I’m like yeah, as well as he’s like if you check out the mathematics, he’s like, McDonald’s actually loses money selling a Big Mac however they make all their earnings when somebody purchases the french fries or the Coke.
I resembled, fine. Clickfunnels popup theme. He’s like, right now, you’re losing money selling your potato gun DVD. You simply obtained ta sell these guys french fries and also a coke and then you’ll be profitable, and I resembled, I still don’t fairly get it.
He’s like, if a person buys this, like what’s the next point you can do? Clickfunnels popup theme. If you were attempting to offer this person, what’s the next point you could offer them with? And I said well, when someone buys the DVD the most aggravating thing is currently they need to go to Home Depot and they have to purchase the pipes, and they need to reduce them, and also like all this stuff to make this incredible weapon, and also he claimed, well what if as opposed to you telling them to go get the stuff, what happens if you upsold them a kit that did this whole thing? I have no concept if this is gon na show up on the electronic camera or otherwise however I believed it looked kind of cool, therefore he said, make an upsell where you sell them the kit.
So right here is, here is the kit, so I did some mathematics as well as I started calling about and also I located these individuals in northern Idaho who actually made potato gun packages, and I would certainly spend, I would start selling these for $197, and also now this became my very first funnel ever before.
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Once more, I didn’t recognize it was called a funnel at the time, however someone come, they click the ad, they would certainly see my DVD, they would certainly buy my DVD. Clickfunnels popup theme. On the next page, our upsell claims hey, the DVD’s coming, do you want me to ship the pipelines with you too so it’ll conserve you some time? Just $197, people are like that would certainly be fantastic, as well as they ‘d click the button as well as they would buy it, okay? Now, what happened, if you check out the math, was intriguing is that Google didn’t alter their ad costs.
They still were charging me $50 a day, right? To make sure that really did not change, but I came below and I spent $37, so I lost some money, yet after that what took place is that out of 3 people that purchased the DVD would certainly acquire this, right? So allow’s state I obtained a number of clicks over below, boom, and say there’s three people right here that bought the DVD.
One of these people after that would go as well as purchase this. Clickfunnels popup theme. For every DVD I marketed, so I made $37, 1/3 of those people acquired this, so I take $197, I divide it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 equates to 12, 9, 10, 102.
So now I was making $102 for each single person that got the DVD, does that make good sense? ‘Cause one out of three acquired the package also, all right? So now I was on Google, I was paying $50 a day in ads, yet I was making, typically, $102 a day.
I placed $50 in, I obtained $102 back, fine, and all of a abrupt, I began looking, I was like I am the most intelligent male alive once more. Clickfunnels popup theme. I spent $50, I come back $102, and so I was back in business, potato weapon sales were cranking, I was having fun, and afterwards I understood wait a min, potato weapons are good, however the marketplace’s such as this little.
Like what various other markets could I do this with? As well as I began thinking, I claimed well, what happens if I did this in speed reading? I met a man who was the world’s fastest visitor, Howard Berg, and so we set up a funnel for speed reading as well as it functioned, as well as we claimed, what if we did this in the dating market? And I located somebody who was a dating expert, we connected it in.
What if we did this with supplements? Suppose we did? And we began doing this, and the funnels clearly tweak each and every single time, but the concepts coincide, and also I ended up being consumed, as well as over the next 5 or 6 years, I launched over 100 various funnels in 100 various markets and became consumed with it and also it became so much fun, but this principle of a funnel works in any type of business, therefore what I desire you men to understand is this is exactly how straightforward it actually is.
It’s not some complicated point. Clickfunnels popup theme. In some cases we get all made complex. It’s very basic, so like we get an ad to sell something. Somebody purchases that point, then what’s the next rational thing they require? Well, if they purchased a potato weapon, the next thing they need is they require a potato gun set, which becomes my funnel, which’s type of what we take people through.
All right, wish you loved that tutorial about how I transformed one of my hobbies right into a sales funnel as well as turned it into money as well as just how you can do it as well. Clickfunnels popup theme. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free test together with a entire number of other actually cool bonus offers that you are gon na love, and also on top of that I desire you to remain tuned ’cause the next video is showing up right here in concerning five secs.
I’m gon na walk you people with seven different sales funnel keys that’ll help increase the conversions and just how much money you make on every one of your funnels. Clickfunnels popup theme.
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