Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Plugin WordPress
Hey everyone, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, and to do that I wish to show you guys my very first sales funnel I built as a beginner. Clickfunnels plugin wordpress.
As a matter of fact, this is a picture of me below on the slide. This is me with my cut head making a potato gun. Clickfunnels plugin wordpress. This is the very first, among the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, however we’re gon na speak about just the basic concepts behind a sales funnel due to the fact that I think initially people obtain all complicated, like oh, it’s gon na be really tough, it’s gon na be hard, but I desire you to understand this is actually, truly easy.
So below is an actual potato gun. I do not understand if you can see it on the camera or not, however we’re gon na walk you guys via this. Clickfunnels plugin wordpress. When I first produced this with my buddy Nate Plohn, I was going to university at the time, I was attempting to find out like exactly how do I generate income on the net, and also someone said you must sell information products.
I was like, that’s awesome, yet I don’t know anything about anything, and afterwards that weekend break was spring break, and Nate as well as I went as well as we made potato guns and also had a terrific weekend break, and afterwards fast forward to like the next Monday, I’m back in school, resting there kind of like doing the bored school point, and all of a unexpected I resembled wait a min, I understand exactly how to make a potato gun currently.
Clickfunnels plugin wordpress. That’s information, can I create a product about that? And so I was freaking out, I went on the internet. At the time, there’s a website you could search to see the number of people were looking for different key words and there were 18,000 people a month looking for the expression how to make a potato gun or potato weapon strategies or potato weapon strategies, and also no one had a product, as well as I resembled light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we decreased to Home Depot, we got a video camera out, we filmed this whole thing, and we made our very first, extremely first product, and I place it online as well as I didn’t understand how to sell anything so I simply had like a basic website.
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The website resembled hi, come as well as acquire my thing, and then I mosted likely to this point called Google. Clickfunnels plugin wordpress. You guys may have come across it previously, and also on Google they had these points right here, as well as on the side there were these ads, therefore I would certainly spend for the Google ad, someone would certainly click the ad, they ‘d come over right here, they would certainly see this point, and they ‘d resemble oh my gosh, I must purchase this DVD so I can learn just how to make a potato gun, as well as some of them would give me money, and at first when we first started selling this, we were selling it for $37 a piece, therefore people would certainly purchase that, and that was my business, and also I remember placing the ads up and I was investing about $10 a day.
Let me do the math over here, so I was investing $10 a day in ads over right here, as well as from that I was averaging concerning one sale a day, alright? Now, as a university kid, I’m taking a look at this and also I said alright, I offer Mr.Google $10 and then he offers me back 37. That implies I got $27 to put in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I placed 27 in my pocket, and also I maintained doing this, and also I resembled I am the most intelligent male alive, and after that something wicked occurred.
The guys over at Google chose they wished to make more money, therefore they altered their algorithms. I’m not gon na get into that, but they changed their formula, therefore no more was it like I spend $10 and also I make 37.
Clickfunnels plugin wordpress. Instead, I started investing $10. Excuse me, like my ad cost increased so I started investing $50 a day to make one sale, fine? Now I’m not the sharpest tool in the toolbox, but I offered Google $50 and they gave me back 37, and also I resembled wait, I lost money, and then I provided 50 and I lost 37.
That’s three or four days, I’m like wait a min. This video game draws, I’m losing, therefore I turned my ads off. I’m like I can’t play this game, as well as I bear in mind being annoyed, as well as eventually I got a call from my friend, as well as my friend had a similar business to me.
He stated, hi Russell, I believe I figured it out. I claimed, figured what out? Clickfunnels plugin wordpress. He’s like, I stopped, and also he didn’t call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, one-time deal.
He said, what I did is that each and every single person that bought my product, I after that upsold them another thing, and also I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you know exactly how you most likely to McDonald’s and also you go through the drive-through and you’re like, hey, I wish to get a Big Mac, as well as the dude’s like cool, do you intend to incredibly dimension it? Do you want fries and also a coke keeping that? And also he starts providing you upsells.
I’m like yeah, as well as he’s like if you check out the mathematics, he’s like, McDonald’s really sheds money selling a Big Mac but they make all their earnings when a person purchases the french fries or the Coke.
I resembled, okay. Clickfunnels plugin wordpress. He’s like, right now, you’re losing money selling your potato weapon DVD. You just obtained ta sell these men fries and also a coke and after that you’ll be profitable, and also I was like, I still don’t quite get it.
He’s like, if somebody acquires this, like what’s the next point you can do? Clickfunnels plugin wordpress. If you were trying to offer he or she, what’s the next thing you could offer them with? And I said well, when someone gets the DVD the most annoying point is now they have to go to Home Depot and also they have to get the pipelines, and also they have to cut them, as well as like all this things to make this impressive weapon, and also he claimed, well what happens if instead of you telling them to go buy right stuff, what happens if you upsold them a set that did this whole thing? I have no concept if this is gon na appear on the electronic camera or otherwise but I assumed it looked sort of cool, therefore he claimed, make an upsell where you sell them the package.
So here is, here is the kit, so I did some math and also I began calling about and I found these individuals in north Idaho that actually made potato gun sets, as well as I would certainly spend, I would start selling these for $197, as well as now this became my extremely first funnel ever before.
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Once again, I didn’t understand it was called a funnel at the time, but a person come, they click the ad, they would see my DVD, they would certainly get my DVD. Clickfunnels plugin wordpress. On the next page, our upsell states hey, the DVD’s coming, do you desire me to deliver the pipes with you also so it’ll save you a long time? Just $197, people are like that would be great, and they would certainly click the switch and they would certainly buy it, okay? Currently, what occurred, if you look at the mathematics, was intriguing is that Google really did not transform their ad costs.
They still were charging me $50 a day, right? So that didn’t alter, but I came right here and I spent $37, so I lost some money, however then what occurred is that one out of 3 people who bought the DVD would buy this, right? So allow’s claim I got a number of clicks over below, boom, as well as state there’s three people right here that acquired the DVD.
Among these people after that would certainly go and also purchase this. Clickfunnels plugin wordpress. For each DVD I sold, so I made $37, 1/3 of those people purchased this, so I take $197, I divide it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus 5 amounts to 12, 9, 10, 102.
So currently I was making $102 for every single single person that acquired the DVD, does that make sense? ‘Cause one out of 3 bought the set too, all right? So currently I was on Google, I was paying $50 a day in ads, however I was making, usually, $102 a day.
I put $50 in, I obtained $102 back, fine, and all of a unexpected, I began looking, I resembled I am the smartest man active once more. Clickfunnels plugin wordpress. I invested $50, I get back $102, therefore I was back in business, potato gun sales were cranking, I was having a good time, and then I realized wait a minute, potato weapons are great, yet the market’s like this little.
Like what various other markets could I do this with? As well as I started assuming, I claimed well, what if I did this in rate reading? I met a individual that was the globe’s fastest viewers, Howard Berg, and so we established a funnel for rate reading and also it worked, and we said, what happens if we did this in the dating market? And also I located a person who was a dating expert, we connected it in.
Suppose we did this with supplements? What happens if we did? And we started doing this, as well as the funnels clearly modify every time, yet the concepts coincide, and I came to be stressed, as well as over the next five or six years, I launched over 100 various funnels in 100 different markets and ended up being consumed with it and it became so much fun, however this idea of a funnel works in any business, and so what I want you people to comprehend is this is just how straightforward it actually is.
It’s not some complex point. Clickfunnels plugin wordpress. Occasionally we get all complicated. It’s very basic, so like we buy an ad to sell something. Someone purchases that point, after that what’s the next rational point they need? Well, if they got a potato gun, the next point they require is they need a potato weapon package, which becomes my funnel, which’s kind of what we take people via.
All right, hope you liked that tutorial regarding exactly how I turned among my hobbies right into a sales funnel as well as transformed it right into money and how you can do it also. Clickfunnels plugin wordpress. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free test together with a entire number of other really cool perks that you are gon na love, as well as on top of that I want you to remain tuned ’cause the next video is turning up here in regarding five secs.
I’m gon na walk you people via seven different sales funnel tricks that’ll help increase the conversions and just how much money you make on every one of your funnels. Clickfunnels plugin wordpress.
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