Sales Funnel Described – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Overview
Hey everybody, this is Russell Brunson, as well as today we’re discussing sales funnels tutorials for beginners, and also to do that I intend to show you guys my really first sales funnel I built as a newbie. Clickfunnels overview.
Actually, this is a image of me below on the slide. This is me with my shaved head making a potato weapon. Clickfunnels overview. This is the really first, among the really first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, yet we’re gon na speak about simply the basic concepts behind a sales funnel because I think in the beginning people get all complicated, like oh, it’s gon na be really challenging, it’s gon na be hard, yet I want you to understand this is really, really simple.
So right here is an actual potato weapon. I don’t understand if you can see it on the video camera or otherwise, yet we’re gon na stroll you people with this. Clickfunnels overview. When I first produced this with my pal Nate Plohn, I was most likely to college at the time, I was attempting to find out like how do I generate income online, and also a person stated you should sell information products.
I resembled, that’s outstanding, however I do not know anything regarding anything, and afterwards that weekend break was spring break, and also Nate and also I went as well as we made potato guns and had a fantastic weekend, and then fast forward to like the next Monday, I’m back in institution, sitting there kind of like doing the bored school point, and all of a abrupt I was like wait a min, I know exactly how to make a potato weapon now.
Clickfunnels overview. That’s information, can I create a product about that? Therefore I was going nuts, I went on the internet. At the time, there’s a website you can search to see the number of people were looking for different keyword phrases and also there were 18,000 people a month looking for the expression how to make a potato weapon or potato weapon plans or spud weapon strategies, and also no one had a product, and I resembled light bulb, I’m gon na make a product training that.
So I obtained Nate, we decreased to Home Depot, we got a video camera out, we filmed this whole thing, and we made our extremely first, very first product, and I place it online and I really did not know just how to sell anything so I just had like a basic website.
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The website resembled hi there, come and also purchase my point, and after that I mosted likely to this point called Google. Clickfunnels overview. You people may have become aware of it before, and on Google they had these things right here, and also on the side there were these ads, therefore I would spend for the Google ad, somebody would certainly click the ad, they ‘d come by below, they would certainly see this point, and they ‘d be like oh my gosh, I have to purchase this DVD so I can learn just how to make a potato weapon, as well as some of them would provide me money, and also initially when we first started selling this, we were selling it for $37 a item, and so people would purchase that, and that was my business, as well as I keep in mind placing the ads up and I was investing concerning $10 a day.
Let me do the mathematics over below, so I was spending $10 a day in ads over here, and from that I was averaging regarding one sale a day, alright? Now, as a college child, I’m taking a look at this and I claimed all right, I give Mr.Google $10 and after that he offers me back 37. That indicates I obtained $27 to place in my pocket. Next day I provided Mr. Google $10, he offered me back 37, I put 27 in my pocket, and I maintained doing this, as well as I resembled I am the most intelligent man active, and afterwards something evil took place.
The men over at Google determined they wanted to make even more money, and so they altered their formulas. I’m not gon na get into that, but they transformed their algorithm, therefore no more was it like I spend $10 and also I make 37.
Clickfunnels overview. Instead, I began investing $10. Excuse me, like my ad expense went up so I began investing $50 a day to make one sale, okay? Currently I’m not the sharpest tool in the toolbox, yet I gave Google $50 and they offered me back 37, and also I was like delay, I lost money, and then I gave them 50 as well as I lost 37.
That’s three or four days, I’m like wait a minute. This game draws, I’m losing, therefore I transformed my ads off. I’m like I can not play this game, and also I bear in mind being irritated, and also someday I obtained a telephone call from my friend, as well as my friend had a comparable business to me.
He stated, hi Russell, I believe I figured it out. I claimed, figured what out? Clickfunnels overview. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I created this point called an upsell. He called it an OTO, once offer.
He said, what I did is that every single individual who got my product, I then upsold them another thing, as well as I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and he’s like, well you recognize exactly how you go to McDonald’s as well as you undergo the drive-through and also you’re like, hi, I wish to purchase a Big Mac, and the man’s like cool, do you wish to incredibly dimension it? Do you desire fries as well as a coke keeping that? And also he starts using you upsells.
I’m like yeah, as well as he’s like if you take a look at the mathematics, he’s like, McDonald’s really sheds money selling a Big Mac however they make all their earnings when somebody gets the french fries or the Coke.
I resembled, okay. Clickfunnels overview. He’s like, now, you’re losing money selling your potato weapon DVD. You just got ta sell these guys french fries and also a coke and after that you’ll be profitable, and I was like, I still don’t fairly get it.
He’s like, if somebody buys this, like what’s the next thing you can do? Clickfunnels overview. If you were attempting to offer he or she, what’s the next point you could offer them with? And I stated well, when a person acquires the DVD one of the most bothersome thing is currently they have to go to Home Depot and they have to get the pipes, as well as they have to reduce them, and also like all this things to make this outstanding gun, as well as he said, well suppose as opposed to you telling them to go get right stuff, what if you upsold them a set that did this whole thing? I have no concept if this is gon na show up on the electronic camera or not however I assumed it looked kind of cool, therefore he claimed, make an upsell where you sell them the kit.
So below is, below is the set, so I did some math as well as I started calling around as well as I discovered these men in north Idaho who actually made potato gun kits, as well as I would certainly spend, I would begin selling these for $197, and now this became my very first funnel ever before.
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Once again, I really did not know it was called a funnel at the time, yet a person come, they click on the ad, they would certainly see my DVD, they would buy my DVD. Clickfunnels overview. On the next page, our upsell says hey, the DVD’s coming, do you desire me to deliver the pipelines with you as well so it’ll save you time? Just $197, people are like that would be superb, and also they ‘d click the button and they would certainly buy it, alright? Now, what took place, if you take a look at the mathematics, was interesting is that Google didn’t alter their ad costs.
They still were billing me $50 a day, right? To make sure that really did not change, but I came right here and I invested $37, so I lost some money, however after that what took place is that one out of three people that purchased the DVD would certainly purchase this, right? So let’s state I obtained a lot of clicks over right here, boom, as well as claim there’s 3 people right here that got the DVD.
Among these people after that would go as well as buy this. Clickfunnels overview. For every DVD I marketed, so I made $37, 1/3 of those people purchased this, so I take $197, I divide it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 amounts to 12, nine, 10, 102.
So currently I was making $102 for every single single person that acquired the DVD, does that make good sense? ‘Cause one out of three purchased the package also, fine? So now I got on Google, I was paying $50 a day in ads, however I was making, usually, $102 a day.
I put $50 in, I got $102 back, okay, and all of a unexpected, I began looking, I was like I am the smartest man active once more. Clickfunnels overview. I invested $50, I get back $102, therefore I was back in business, potato gun sales were cranking, I was having a good time, and then I understood wait a min, potato guns are excellent, but the marketplace’s such as this little.
Like what other markets could I do this with? As well as I began believing, I said well, suppose I did this in speed reading? I met a person that was the world’s fastest viewers, Howard Berg, therefore we set up a funnel for rate analysis and it functioned, as well as we claimed, suppose we did this in the dating market? And I discovered somebody that was a dating expert, we plugged it in.
What happens if we did this with supplements? Suppose we did? And we started doing this, as well as the funnels clearly modify every single time, but the concepts are the same, and also I came to be stressed, as well as over the next 5 or 6 years, I launched over 100 different funnels in 100 different markets and ended up being stressed with it as well as it became so much enjoyable, yet this concept of a funnel works in any type of business, therefore what I want you people to understand is this is exactly how simple it truly is.
It’s not some challenging point. Clickfunnels overview. Often we get all made complex. It’s extremely straightforward, so like we buy an ad to sell something. Someone gets that point, after that what’s the next sensible thing they require? Well, if they acquired a potato weapon, the next point they require is they require a potato gun package, which becomes my funnel, and that’s kind of what we take people via.
All right, wish you enjoyed that tutorial about how I turned among my pastimes right into a sales funnel and transformed it right into money and how you can do it too. Clickfunnels overview. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial along with a whole lot of other really cool bonus offers that you are gon na love, and also in addition to that I want you to remain tuned ’cause the next video clip is coming up right here in concerning five seconds.
I’m gon na stroll you people via 7 various sales funnel secrets that’ll help increase the conversions and also how much money you make on every one of your funnels. Clickfunnels overview.