Sales Funnel Described – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Oto Links
Hey everyone, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, and also to do that I intend to reveal you individuals my really first sales funnel I built as a novice. Clickfunnels oto links.
In fact, this is a photo of me here on the slide. This is me with my cut head making a potato gun. Clickfunnels oto links. This is the very first, one of the very first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, but we’re gon na speak about simply the basic concepts behind a sales funnel because I believe at first people get all complicated, like oh, it’s gon na be actually hard, it’s gon na be hard, but I desire you to comprehend this is truly, truly straightforward.
So below is an real potato gun. I don’t know if you can see it on the video camera or otherwise, but we’re gon na walk you individuals with this. Clickfunnels oto links. When I first developed this with my buddy Nate Plohn, I was going to college at the time, I was trying to determine like just how do I make money on the net, and also somebody stated you must sell information products.
I was like, that’s outstanding, however I do not understand anything about anything, and afterwards that weekend break was spring break, and also Nate as well as I went and we made potato guns and also had a terrific weekend, and after that fast forward to such as the next Monday, I’m back in institution, sitting there kind of like doing the bored college thing, and all of a sudden I was like wait a minute, I recognize exactly how to make a potato gun currently.
Clickfunnels oto links. That’s information, can I create a product about that? Therefore I was freaking out, I browsed the web. At the time, there’s a website you can browse to see the number of people were looking for different key words and also there were 18,000 people a month searching for the expression just how to make a potato gun or potato gun strategies or potato gun plans, as well as nobody had a product, and also I resembled light bulb, I’m gon na make a product training that.
So I got Nate, we went down to Home Depot, we obtained a video camera out, we shot this whole thing, and we made our extremely first, very first product, and also I place it online as well as I didn’t know exactly how to sell anything so I just had like a basic website.
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The website was like hey, come and also acquire my thing, and afterwards I went to this point called Google. Clickfunnels oto links. You men may have come across it previously, and on Google they had these points right here, and on the side there were these ads, therefore I would certainly spend for the Google ad, someone would certainly click the ad, they ‘d come here, they would certainly see this point, and also they would certainly resemble oh my gosh, I must buy this DVD so I can learn just how to make a potato gun, as well as some of them would certainly offer me money, as well as originally when we first began selling this, we were selling it for $37 a piece, therefore people would certainly purchase that, and that was my business, and I keep in mind placing the ads up and I was investing about $10 a day.
Let me do the math over below, so I was spending $10 a day in ads over below, as well as from that I was averaging about one sale a day, all right? Now, as a college kid, I’m taking a look at this as well as I said all right, I provide Mr.Google $10 and afterwards he provides me back 37. That means I obtained $27 to put in my pocket. Next day I offered Mr. Google $10, he gave me back 37, I put 27 in my pocket, and also I maintained doing this, and also I was like I am the most intelligent man to life, and afterwards something bad occurred.
The people over at Google determined they wished to make even more money, therefore they changed their formulas. I’m not gon na get involved in that, however they changed their algorithm, and so no more was it like I spend $10 as well as I make 37.
Clickfunnels oto links. Rather, I began spending $10. Excuse me, like my ad cost increased so I started investing $50 a day to make one sale, fine? Now I’m not the sharpest tool in the tool kit, however I offered Google $50 and they provided me back 37, and I was like delay, I lost money, and afterwards I provided 50 as well as I lost 37.
That’s three or four days, I’m like wait a min. This video game draws, I’m losing, therefore I turned my ads off. I’m like I can’t play this game, as well as I remember being frustrated, and also eventually I obtained a phone call from my friend, as well as my friend had a similar business to me.
He said, hi there Russell, I believe I figured it out. I said, figured what out? Clickfunnels oto links. He’s like, I stopped, and he really did not call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, once offer.
He stated, what I did is that every person who bought my product, I after that upsold them another thing, as well as I was like, well why would I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and he’s like, well you know just how you go to McDonald’s as well as you go through the drive-through and also you’re like, hello, I wish to get a Big Mac, and the guy’s like cool, do you wish to super dimension it? Do you desire french fries and also a coke with that? And he begins using you upsells.
I’m like yeah, as well as he’s like if you consider the mathematics, he’s like, McDonald’s in fact loses money selling a Big Mac yet they make all their earnings when somebody purchases the fries or the Coke.
I resembled, all right. Clickfunnels oto links. He’s like, today, you’re losing money selling your potato gun DVD. You simply got ta sell these men french fries and also a coke and afterwards you’ll pay, and I was like, I still do not rather get it.
He’s like, if somebody purchases this, like what’s the next thing you can do? Clickfunnels oto links. If you were attempting to serve this person, what’s the next thing you could offer them with? As well as I claimed well, when someone gets the DVD the most bothersome thing is now they have to go to Home Depot and they have to acquire the pipes, as well as they have to reduce them, and also like all this things to make this outstanding gun, and also he claimed, well suppose rather than you telling them to go acquire the stuff, what if you upsold them a set that did this whole thing? I have no idea if this is gon na show up on the cam or not but I believed it looked type of cool, and so he said, make an upsell where you sell them the kit.
So here is, right here is the kit, so I did some math and I began calling about as well as I found these guys in northern Idaho that actually made potato weapon kits, and I would spend, I would certainly start selling these for $197, and also currently this became my really first funnel ever.
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Once again, I didn’t recognize it was called a funnel at the time, yet somebody come, they click on the ad, they would certainly see my DVD, they would get my DVD. Clickfunnels oto links. On the next page, our upsell says hey, the DVD’s coming, do you desire me to ship the pipes with you also so it’ll save you time? Just $197, people are like that would be superb, and they ‘d click the switch and they would certainly buy it, all right? Now, what took place, if you take a look at the mathematics, was intriguing is that Google really did not alter their ad costs.
They still were billing me $50 a day, right? To make sure that didn’t transform, but I came right here and I invested $37, so I lost some money, yet then what occurred is that a person out of three people that purchased the DVD would certainly purchase this, right? So let’s say I obtained a lot of clicks over right here, boom, and also state there’s three people right here that got the DVD.
One of these people after that would certainly go and also acquire this. Clickfunnels oto links. For every single DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I split it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus five equals 12, nine, 10, 102.
So currently I was making $102 for every single individual that got the DVD, does that make sense? ‘Cause one out of three acquired the set as well, all right? So currently I was on Google, I was paying $50 a day in ads, yet I was making, on average, $102 a day.
I put $50 in, I obtained $102 back, all right, and all of a sudden, I began looking, I was like I am the smartest male to life once again. Clickfunnels oto links. I spent $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was having a good time, and afterwards I understood wait a min, potato weapons are excellent, but the market’s similar to this little.
Like what other markets could I do this with? As well as I started thinking, I said well, what if I did this in rate analysis? I satisfied a individual that was the globe’s fastest visitor, Howard Berg, and so we set up a funnel for rate reading as well as it worked, as well as we said, what happens if we did this in the dating market? And also I located a person that was a dating expert, we plugged it in.
What if we did this with supplements? What happens if we did? As well as we began doing this, as well as the funnels certainly modify each and every single time, yet the concepts coincide, and also I became stressed, and also over the next five or 6 years, I launched over 100 different funnels in 100 different markets as well as ended up being consumed with it as well as it ended up being a lot enjoyable, but this concept of a funnel works in any type of business, and so what I desire you men to recognize is this is exactly how straightforward it really is.
It’s not some difficult point. Clickfunnels oto links. Often we obtain all made complex. It’s really straightforward, so like we get an ad to sell something. Somebody purchases that point, then what’s the next logical thing they need? Well, if they purchased a potato weapon, the next point they require is they require a potato gun package, and that becomes my funnel, which’s kind of what we take people through.
All right, hope you loved that tutorial concerning exactly how I transformed among my leisure activities into a sales funnel as well as turned it right into money as well as just how you can do it also. Clickfunnels oto links. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free trial in addition to a entire number of other truly cool incentives that you are gon na love, and in addition to that I want you to remain tuned ’cause the next video is turning up below in concerning 5 seconds.
I’m gon na stroll you guys through 7 different sales funnel keys that’ll help increase the conversions and also just how much money you make on every one of your funnels. Clickfunnels oto links.
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