Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Or Adespresso
Hey everybody, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, as well as to do that I intend to reveal you individuals my very first sales funnel I built as a beginner. Clickfunnels or adespresso.
As a matter of fact, this is a photo of me below on the slide. This is me with my cut head making a potato weapon. Clickfunnels or adespresso. This is the really first, one of the extremely first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, but we’re gon na speak about just the basic concepts behind a sales funnel due to the fact that I believe in the beginning people get all complicated, like oh, it’s gon na be truly tough, it’s gon na be hard, but I want you to recognize this is actually, truly easy.
So here is an real potato gun. I do not know if you can see it on the camera or otherwise, however we’re gon na stroll you guys via this. Clickfunnels or adespresso. When I first produced this with my buddy Nate Plohn, I was going to university at the time, I was attempting to identify like how do I generate income on the web, and a person said you must sell information products.
I resembled, that’s outstanding, but I don’t understand anything about anything, and after that that weekend break was springtime break, and also Nate and also I went and we made potato guns and also had a wonderful weekend break, and afterwards fast forward to like the next Monday, I’m back in institution, resting there type of like doing the bored school point, and all of a unexpected I resembled wait a minute, I recognize exactly how to make a potato weapon now.
Clickfunnels or adespresso. That’s information, can I create a product regarding that? Therefore I was freaking out, I browsed the web. At the time, there’s a website you could look to see the amount of people were looking for different search phrases as well as there were 18,000 people a month looking for the phrase just how to make a potato weapon or potato weapon plans or spud weapon strategies, as well as no one had a product, as well as I was like light bulb, I’m gon na make a product training that.
So I got Nate, we dropped to Home Depot, we got a video camera out, we recorded this whole thing, as well as we made our extremely first, extremely first product, as well as I place it online and I didn’t understand exactly how to sell anything so I simply had like a basic website.
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The website was like hi, come and purchase my thing, and afterwards I went to this thing called Google. Clickfunnels or adespresso. You people may have heard of it in the past, as well as on Google they had these things right here, as well as on the side there were these ads, therefore I would certainly spend for the Google ad, somebody would certainly click on the ad, they ‘d come by here, they would see this thing, and also they would certainly be like oh my gosh, I have to buy this DVD so I can learn how to make a potato weapon, and some of them would certainly provide me money, and also initially when we first started selling this, we were selling it for $37 a item, therefore people would certainly get that, which was my business, and I remember putting the ads up and also I was investing concerning $10 a day.
Let me do the math over here, so I was investing $10 a day in ads over right here, and also from that I was balancing concerning one sale a day, alright? Now, as a university kid, I’m taking a look at this and I claimed all right, I offer Mr.Google $10 and after that he offers me back 37. That suggests I got $27 to place in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I put 27 in my pocket, and also I kept doing this, and I resembled I am the smartest guy active, and then something wicked happened.
The individuals over at Google determined they wished to make more money, and so they altered their algorithms. I’m not gon na get involved in that, but they transformed their formula, and so no longer was it like I spend $10 as well as I make 37.
Clickfunnels or adespresso. Instead, I began investing $10. Excuse me, like my ad price went up so I started investing $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the tool kit, but I provided Google $50 and also they offered me back 37, as well as I resembled delay, I lost money, and then I gave them 50 as well as I lost 37.
That’s 3 or 4 days, I’m like wait a minute. This video game draws, I’m losing, and so I turned my ads off. I’m like I can’t play this video game, and I remember being irritated, as well as one day I obtained a phone call from my friend, as well as my friend had a similar business to me.
He claimed, hello Russell, I believe I figured it out. I stated, figured what out? Clickfunnels or adespresso. He’s like, I stopped, and also he really did not call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, one time offer.
He said, what I did is that each and every single individual who acquired my product, I after that upsold them another thing, as well as I was like, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and also he’s like, well you recognize exactly how you most likely to McDonald’s and you go through the drive-through as well as you’re like, hello, I intend to buy a Big Mac, and also the man’s like cool, do you want to incredibly size it? Do you desire fries and a coke with that? And also he starts providing you upsells.
I’m like yeah, as well as he’s like if you consider the mathematics, he’s like, McDonald’s really sheds money selling a Big Mac however they make all their profit when a person buys the french fries or the Coke.
I was like, fine. Clickfunnels or adespresso. He’s like, right now, you’re losing money selling your potato gun DVD. You just got ta sell these individuals french fries and also a coke and after that you’ll be profitable, and also I resembled, I still don’t quite get it.
He’s like, if a person gets this, like what’s the next point you can do? Clickfunnels or adespresso. If you were trying to offer he or she, what’s the next point you could serve them with? As well as I claimed well, when somebody gets the DVD one of the most frustrating point is currently they need to go to Home Depot as well as they have to acquire the pipes, and also they need to cut them, as well as like all this stuff to make this remarkable weapon, and also he stated, well what happens if as opposed to you telling them to go buy the stuff, what happens if you upsold them a package that did this whole thing? I have no suggestion if this is gon na show up on the video camera or otherwise however I thought it looked sort of cool, and so he said, make an upsell where you sell them the package.
So right here is, here is the package, so I did some mathematics and also I began calling around and also I discovered these men in northern Idaho who really made potato gun sets, and I would spend, I would certainly begin selling these for $197, as well as now this became my extremely first funnel ever before.
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Once again, I really did not know it was called a funnel at the time, however a person come, they click on the ad, they would certainly see my DVD, they would get my DVD. Clickfunnels or adespresso. On the next page, our upsell says hey, the DVD’s coming, do you desire me to ship the pipes with you too so it’ll save you a long time? Simply $197, people are like that would certainly be superb, and also they would certainly click the switch as well as they would certainly buy it, alright? Currently, what took place, if you check out the mathematics, was fascinating is that Google really did not change their ad costs.
They still were billing me $50 a day, right? To ensure that didn’t alter, however I came right here and I invested $37, so I lost some money, yet after that what happened is that a person out of 3 people that purchased the DVD would certainly acquire this, right? So allow’s claim I got a number of clicks over here, boom, as well as say there’s three people right here that got the DVD.
Among these people after that would go as well as purchase this. Clickfunnels or adespresso. For each DVD I sold, so I made $37, 1/3 of those people acquired this, so I take $197, I divide it by 3. If I do the math on that, that’s $65. So if I take $65 plus $37, seven plus 5 equals 12, 9, 10, 102.
So now I was making $102 for every single person that purchased the DVD, does that make sense? ‘Cause one out of three got the package as well, alright? So now I was on Google, I was paying $50 a day in ads, however I was making, usually, $102 a day.
I put $50 in, I obtained $102 back, alright, and all of a sudden, I started looking, I resembled I am the most intelligent man active again. Clickfunnels or adespresso. I invested $50, I come back $102, therefore I was back in business, potato gun sales were cranking, I was having a good time, and afterwards I realized wait a minute, potato guns are good, however the market’s like this little.
Like what various other markets could I do this with? As well as I started thinking, I stated well, suppose I did this in rate analysis? I satisfied a man that was the world’s fastest viewers, Howard Berg, and so we established a funnel for rate analysis and also it functioned, as well as we claimed, suppose we did this in the dating market? And I located somebody that was a dating expert, we connected it in.
What happens if we did this with supplements? What happens if we did? And also we began doing this, as well as the funnels certainly fine-tune every single time, but the concepts are the same, and I ended up being stressed, as well as over the next five or 6 years, I released over 100 various funnels in 100 various markets as well as came to be stressed with it and it ended up being a lot enjoyable, however this principle of a funnel works in any type of business, therefore what I want you people to recognize is this is just how easy it really is.
It’s not some complex point. Clickfunnels or adespresso. Sometimes we get all made complex. It’s very simple, so like we acquire an ad to sell something. Someone gets that point, after that what’s the next logical thing they require? Well, if they acquired a potato gun, the next thing they need is they need a potato gun kit, and that becomes my funnel, and that’s type of what we take people via.
All right, wish you loved that tutorial concerning exactly how I transformed among my leisure activities into a sales funnel and also transformed it right into money as well as exactly how you can do it also. Clickfunnels or adespresso. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial in addition to a entire bunch of various other actually cool bonus offers that you are gon na love, as well as in addition to that I desire you to stay tuned ’cause the next video clip is coming up here in concerning 5 secs.
I’m gon na stroll you men with seven different sales funnel secrets that’ll help increase the conversions and how much money you make on each of your funnels. Clickfunnels or adespresso.
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