Sales Funnel Clarified – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Online Course Funnel Template
Hey everyone, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, and also to do that I intend to reveal you individuals my really first sales funnel I built as a beginner. Clickfunnels online course funnel template.
As a matter of fact, this is a image of me right here on the slide. This is me with my cut head making a potato weapon. Clickfunnels online course funnel template. This is the extremely first, among the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, but we’re gon na talk about just the basic concepts behind a sales funnel because I think in the beginning people get all complicated, like oh, it’s gon na be really difficult, it’s gon na be hard, yet I want you to recognize this is really, actually basic.
So right here is an actual potato weapon. I don’t know if you can see it on the cam or not, but we’re gon na stroll you individuals through this. Clickfunnels online course funnel template. When I first produced this with my buddy Nate Plohn, I was most likely to university at the time, I was trying to identify like exactly how do I make money on the net, and also someone said you ought to sell information products.
I was like, that’s outstanding, but I do not recognize anything about anything, and afterwards that weekend was springtime break, and also Nate and I went as well as we made potato weapons as well as had a wonderful weekend break, and afterwards fast forward to such as the next Monday, I’m back in college, resting there sort of like doing the bored institution thing, and all of a abrupt I resembled wait a minute, I understand exactly how to make a potato weapon currently.
Clickfunnels online course funnel template. That’s information, can I create a product concerning that? And so I was freaking out, I went on the internet. At the time, there’s a website you might browse to see the number of people were looking for various key words and there were 18,000 people a month looking for the expression how to make a potato gun or potato gun plans or spud gun strategies, as well as no one had a product, and I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we dropped to Home Depot, we got a camera out, we shot this whole thing, as well as we made our extremely first, really first product, as well as I place it online and I didn’t know exactly how to sell anything so I simply had like a basic website.
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The website was like hello, come and also acquire my point, and then I mosted likely to this point called Google. Clickfunnels online course funnel template. You men may have come across it previously, as well as on Google they had these things right here, as well as on the side there were these ads, therefore I would spend for the Google ad, someone would click the ad, they ‘d come over here, they would see this thing, and they ‘d resemble oh my gosh, I have to purchase this DVD so I can learn just how to make a potato gun, and also a few of them would offer me money, and initially when we first began selling this, we were selling it for $37 a item, and so people would certainly get that, which was my business, as well as I remember putting the ads up and also I was investing about $10 a day.
Let me do the math over here, so I was investing $10 a day in ads over right here, and also from that I was balancing concerning one sale a day, okay? Now, as a university youngster, I’m taking a look at this as well as I claimed okay, I give Mr.Google $10 and then he gives me back 37. That implies I obtained $27 to place in my pocket. Next day I gave Mr. Google $10, he offered me back 37, I placed 27 in my pocket, and I maintained doing this, and I was like I am the most intelligent man active, and afterwards something bad took place.
The men over at Google chose they wanted to make more money, therefore they changed their formulas. I’m not gon na enter that, but they transformed their algorithm, therefore no longer was it like I spend $10 and I make 37.
Clickfunnels online course funnel template. Instead, I started investing $10. Excuse me, like my ad price rose so I started investing $50 a day to make one sale, okay? Currently I’m not the sharpest tool in the toolbox, however I gave Google $50 and they gave me back 37, as well as I resembled wait, I lost money, and afterwards I gave them 50 and I lost 37.
That’s 3 or four days, I’m like wait a min. This video game sucks, I’m losing, and so I turned my ads off. I’m like I can not play this video game, as well as I keep in mind being discouraged, and also someday I got a telephone call from my friend, as well as my friend had a similar business to me.
He claimed, hello Russell, I assume I figured it out. I stated, figured what out? Clickfunnels online course funnel template. He’s like, I stopped, and also he really did not call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, once deal.
He said, what I did is that every single person that acquired my product, I after that upsold them another thing, and I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and he’s like, well you understand exactly how you go to McDonald’s and you go through the drive-through and also you’re like, hi, I want to buy a Big Mac, and the guy’s like cool, do you wish to super dimension it? Do you desire fries and also a coke with that? As well as he begins using you upsells.
I’m like yeah, and he’s like if you check out the math, he’s like, McDonald’s actually sheds money selling a Big Mac however they make all their revenue when somebody acquires the french fries or the Coke.
I resembled, fine. Clickfunnels online course funnel template. He’s like, today, you’re losing money selling your potato weapon DVD. You just got ta sell these individuals fries as well as a coke and afterwards you’ll be profitable, and also I resembled, I still don’t quite get it.
He’s like, if somebody purchases this, like what’s the next thing you can do? Clickfunnels online course funnel template. If you were trying to offer this person, what’s the next point you could offer them with? And I claimed well, when a person purchases the DVD the most annoying thing is currently they have to go to Home Depot and they have to purchase the pipelines, and also they have to reduce them, and also like all this stuff to make this remarkable weapon, and he said, well what if rather than you telling them to go acquire right stuff, what happens if you upsold them a kit that did this whole thing? I have no idea if this is gon na appear on the electronic camera or not but I thought it looked kind of cool, therefore he said, make an upsell where you sell them the package.
So right here is, right here is the package, so I did some math and I began calling around and also I discovered these men in northern Idaho that really made potato gun kits, as well as I would certainly spend, I would start selling these for $197, and also now this became my extremely first funnel ever.
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Once again, I didn’t know it was called a funnel at the time, but somebody come, they click on the ad, they would see my DVD, they would purchase my DVD. Clickfunnels online course funnel template. On the next page, our upsell claims hey, the DVD’s coming, do you want me to ship the pipes with you as well so it’ll save you some time? Just $197, people resemble that would be great, and they ‘d click the button as well as they would certainly buy it, all right? Now, what happened, if you look at the math, was interesting is that Google really did not transform their ad costs.
They still were charging me $50 a day, right? To make sure that really did not transform, but I came here and also I spent $37, so I lost some money, but after that what occurred is that out of three people that acquired the DVD would get this, right? So let’s say I got a lot of clicks over right here, boom, and state there’s three people right here that purchased the DVD.
One of these people then would go and get this. Clickfunnels online course funnel template. For each DVD I sold, so I made $37, 1/3 of those people bought this, so I take $197, I separate it by three. If I do the math on that, that’s $65. So if I take $65 plus $37, seven plus 5 amounts to 12, 9, 10, 102.
So currently I was making $102 for every single person that purchased the DVD, does that make good sense? ‘Cause one out of three got the kit also, alright? So currently I was on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I placed $50 in, I obtained $102 back, okay, and all of a sudden, I began looking, I was like I am the smartest male alive again. Clickfunnels online course funnel template. I invested $50, I get back $102, therefore I was back in business, potato weapon sales were cranking, I was having a good time, and after that I realized wait a min, potato guns are excellent, but the market’s like this little.
Like what other markets could I do this with? As well as I started thinking, I stated well, suppose I did this in speed analysis? I fulfilled a individual who was the globe’s fastest visitor, Howard Berg, therefore we set up a funnel for rate analysis and also it functioned, and also we said, what happens if we did this in the dating market? As well as I found somebody that was a dating expert, we plugged it in.
What happens if we did this with supplements? What happens if we did? As well as we started doing this, and also the funnels obviously fine-tune each and every single time, however the concepts are the same, and also I came to be obsessed, and over the next five or 6 years, I introduced over 100 various funnels in 100 different markets and came to be obsessed with it as well as it ended up being a lot fun, but this idea of a funnel operate in any kind of business, therefore what I desire you men to understand is this is exactly how straightforward it really is.
It’s not some difficult thing. Clickfunnels online course funnel template. Occasionally we get all made complex. It’s very basic, so like we buy an ad to sell something. Somebody purchases that thing, then what’s the next rational point they require? Well, if they purchased a potato gun, the next thing they require is they need a potato gun package, which becomes my funnel, which’s sort of what we take people via.
All right, wish you liked that tutorial concerning exactly how I transformed among my pastimes right into a sales funnel and turned it into money and just how you can do it also. Clickfunnels online course funnel template. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free test together with a whole number of other truly cool incentives that you are gon na love, and in addition to that I desire you to remain tuned ’cause the next video clip is turning up right here in regarding 5 seconds.
I’m gon na walk you guys through seven various sales funnel secrets that’ll help increase the conversions as well as how much money you make on every one of your funnels. Clickfunnels online course funnel template.
Clickfunnels Online Course Funnel Template