Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels No Oto Link
Hey everybody, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, as well as to do that I want to show you individuals my extremely first sales funnel I built as a newbie. Clickfunnels no oto link.
In fact, this is a picture of me below on the slide. This is me with my shaved head making a potato gun. Clickfunnels no oto link. This is the very first, one of the extremely first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, yet we’re gon na speak about just the basic concepts behind a sales funnel since I assume at first people obtain all complicated, like oh, it’s gon na be actually hard, it’s gon na be hard, yet I desire you to recognize this is actually, really straightforward.
So here is an actual potato weapon. I don’t understand if you can see it on the video camera or otherwise, however we’re gon na stroll you guys with this. Clickfunnels no oto link. When I first produced this with my friend Nate Plohn, I was going to university at the time, I was attempting to figure out like how do I generate income online, and also somebody claimed you must sell information products.
I resembled, that’s incredible, but I don’t know anything concerning anything, and afterwards that weekend was spring break, and also Nate and also I went and we made potato guns and had a wonderful weekend, and afterwards fast forward to like the next Monday, I’m back in college, sitting there kind of like doing the bored college point, and all of a sudden I resembled wait a minute, I know how to make a potato weapon now.
Clickfunnels no oto link. That’s information, can I create a product regarding that? And so I was going nuts, I browsed the web. At the time, there’s a website you can browse to see the number of people were looking for various keyword phrases and there were 18,000 people a month searching for the expression exactly how to make a potato weapon or potato weapon strategies or potato weapon plans, and also no one had a product, and also I was like light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we dropped to Home Depot, we obtained a video camera out, we shot this whole thing, and also we made our very first, really first product, as well as I place it online and I really did not recognize just how to sell anything so I simply had like a basic website.
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The website resembled hi, come as well as get my point, and afterwards I mosted likely to this point called Google. Clickfunnels no oto link. You people might have become aware of it before, and also on Google they had these things right here, and on the side there were these ads, and so I would certainly spend for the Google ad, a person would click the ad, they ‘d come over below, they would certainly see this thing, and also they would certainly be like oh my gosh, I should acquire this DVD so I can learn how to make a potato weapon, and a few of them would give me money, and at first when we first started selling this, we were selling it for $37 a piece, therefore people would certainly buy that, which was my business, as well as I remember putting the ads up as well as I was investing about $10 a day.
Let me do the mathematics over here, so I was spending $10 a day in ads over below, as well as from that I was balancing regarding one sale a day, alright? Now, as a university youngster, I’m looking at this as well as I stated alright, I provide Mr.Google $10 and after that he offers me back 37. That means I got $27 to place in my pocket. Next day I gave Mr. Google $10, he provided me back 37, I placed 27 in my pocket, and I maintained doing this, and also I was like I am the most intelligent man to life, and after that something evil happened.
The individuals over at Google chose they wished to make even more money, and so they changed their algorithms. I’m not gon na get into that, yet they altered their formula, therefore no more was it like I spend $10 and also I make 37.
Clickfunnels no oto link. Rather, I started spending $10. Excuse me, like my ad price rose so I began spending $50 a day to make one sale, okay? Now I’m not the sharpest tool in the toolbox, however I gave Google $50 and also they provided me back 37, and also I resembled delay, I lost money, and after that I provided 50 and I lost 37.
That’s three or four days, I’m like wait a minute. This video game sucks, I’m losing, therefore I transformed my ads off. I’m like I can’t play this game, as well as I bear in mind being frustrated, and someday I got a telephone call from my friend, and also my friend had a similar business to me.
He said, hello Russell, I believe I figured it out. I claimed, figured what out? Clickfunnels no oto link. He’s like, I stopped, and also he didn’t call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one-time offer.
He stated, what I did is that each and every single person who got my product, I after that upsold them something else, as well as I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and also he’s like, well you understand exactly how you go to McDonald’s and also you go through the drive-through as well as you’re like, hi, I intend to purchase a Big Mac, as well as the man’s like cool, do you wish to extremely size it? Do you want french fries and also a coke keeping that? And he starts using you upsells.
I’m like yeah, as well as he’s like if you consider the math, he’s like, McDonald’s really sheds money selling a Big Mac however they make all their revenue when someone gets the fries or the Coke.
I resembled, okay. Clickfunnels no oto link. He’s like, today, you’re losing money selling your potato weapon DVD. You simply got ta sell these men french fries and a coke and after that you’ll be profitable, and I was like, I still don’t rather get it.
He’s like, if someone buys this, like what’s the next point you can do? Clickfunnels no oto link. If you were trying to offer this person, what’s the next thing you could offer them with? And I said well, when someone purchases the DVD the most aggravating point is currently they need to go to Home Depot and also they have to get the pipes, and also they have to cut them, and also like all this things to make this impressive weapon, and also he claimed, well what if instead of you telling them to go purchase the stuff, what happens if you upsold them a package that did this whole thing? I have no suggestion if this is gon na appear on the cam or otherwise but I thought it looked kind of cool, and so he claimed, make an upsell where you sell them the package.
So below is, right here is the kit, so I did some mathematics and also I began calling about and I found these individuals in northern Idaho who in fact made potato weapon kits, and I would certainly spend, I would start selling these for $197, and also currently this became my very first funnel ever before.
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Once again, I really did not recognize it was called a funnel at the time, however someone come, they click the ad, they would certainly see my DVD, they would certainly get my DVD. Clickfunnels no oto link. On the next page, our upsell says hey, the DVD’s coming, do you desire me to ship the pipelines with you as well so it’ll conserve you some time? Just $197, people resemble that would certainly be amazing, as well as they would certainly click the button as well as they would buy it, okay? Now, what happened, if you look at the mathematics, was intriguing is that Google didn’t alter their ad costs.
They still were billing me $50 a day, right? So that really did not transform, yet I came right here and also I spent $37, so I lost some money, but then what occurred is that a person out of three people who purchased the DVD would get this, right? So let’s say I got a lot of clicks over below, boom, and state there’s three people right here that got the DVD.
One of these people after that would go and also get this. Clickfunnels no oto link. For every DVD I marketed, so I made $37, 1/3 of those people purchased this, so I take $197, I divide it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus five equates to 12, nine, 10, 102.
So now I was making $102 for every single individual that got the DVD, does that make sense? ‘Cause one out of 3 purchased the set also, fine? So now I got on Google, I was paying $50 a day in ads, but I was making, usually, $102 a day.
I put $50 in, I obtained $102 back, alright, and all of a abrupt, I began looking, I was like I am the smartest male to life once again. Clickfunnels no oto link. I invested $50, I get back $102, therefore I was back in business, potato gun sales were cranking, I was having a good time, and afterwards I understood wait a min, potato guns are great, yet the marketplace’s similar to this little.
Like what various other markets could I do this with? As well as I began assuming, I stated well, suppose I did this in rate analysis? I met a individual that was the globe’s fastest visitor, Howard Berg, and so we set up a funnel for speed reading and it functioned, and we claimed, what happens if we did this in the dating market? As well as I found somebody who was a dating expert, we connected it in.
Suppose we did this with supplements? What if we did? And also we started doing this, and the funnels clearly tweak every time, however the concepts coincide, as well as I came to be consumed, and also over the next 5 or six years, I released over 100 different funnels in 100 different markets and came to be obsessed with it as well as it ended up being a lot enjoyable, yet this idea of a funnel works in any business, and so what I want you men to comprehend is this is just how easy it actually is.
It’s not some challenging thing. Clickfunnels no oto link. Sometimes we obtain all complicated. It’s extremely easy, so like we buy an ad to sell something. Somebody acquires that point, after that what’s the next sensible thing they need? Well, if they acquired a potato weapon, the next thing they need is they require a potato gun set, and that becomes my funnel, which’s kind of what we take people via.
All right, wish you liked that tutorial regarding how I transformed among my pastimes into a sales funnel as well as turned it right into money and how you can do it as well. Clickfunnels no oto link. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free trial together with a whole number of various other truly cool incentives that you are gon na love, as well as in addition to that I desire you to stay tuned ’cause the next video clip is coming up here in concerning 5 secs.
I’m gon na stroll you guys with seven various sales funnel keys that’ll help increase the conversions and just how much money you make on every one of your funnels. Clickfunnels no oto link.
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