Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Mobile Only
Hey everyone, this is Russell Brunson, as well as today we’re talking about sales funnels tutorials for beginners, and also to do that I wish to show you men my really first sales funnel I built as a beginner. Clickfunnels mobile only.
Actually, this is a photo of me below on the slide. This is me with my shaved head making a potato weapon. Clickfunnels mobile only. This is the very first, among the really first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, but we’re gon na talk about simply the basic concepts behind a sales funnel since I believe at first people obtain all complicated, like oh, it’s gon na be really difficult, it’s gon na be hard, however I desire you to comprehend this is truly, really simple.
So right here is an actual potato weapon. I do not recognize if you can see it on the electronic camera or not, but we’re gon na stroll you guys with this. Clickfunnels mobile only. When I first developed this with my friend Nate Plohn, I was most likely to university at the time, I was attempting to determine like just how do I earn money on the web, and somebody claimed you must sell information products.
I resembled, that’s amazing, but I don’t understand anything regarding anything, and after that that weekend was springtime break, as well as Nate and also I went as well as we made potato guns and had a excellent weekend break, and then fast forward to such as the next Monday, I’m back in institution, resting there kind of like doing the bored school thing, and all of a sudden I resembled wait a min, I recognize just how to make a potato weapon now.
Clickfunnels mobile only. That’s information, can I create a product about that? Therefore I was going crazy, I browsed the web. At the time, there’s a website you could browse to see the amount of people were searching for different key words as well as there were 18,000 people a month searching for the expression how to make a potato weapon or potato gun plans or potato weapon strategies, and also no one had a product, and also I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we dropped to Home Depot, we obtained a video camera out, we shot this whole thing, and we made our extremely first, extremely first product, and I put it online and also I really did not recognize how to sell anything so I simply had like a basic website.
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The website resembled hello, come and also buy my point, and then I mosted likely to this thing called Google. Clickfunnels mobile only. You guys might have become aware of it in the past, and also on Google they had these things right here, and on the side there were these ads, and so I would spend for the Google ad, a person would certainly click the ad, they ‘d come by below, they would certainly see this point, and they would certainly resemble oh my gosh, I should buy this DVD so I can learn how to make a potato weapon, as well as a few of them would offer me money, and also originally when we first began selling this, we were selling it for $37 a piece, therefore people would purchase that, and that was my business, and I bear in mind placing the ads up and also I was investing concerning $10 a day.
Let me do the math over right here, so I was spending $10 a day in ads over here, and from that I was averaging about one sale a day, fine? Now, as a university child, I’m checking out this as well as I stated fine, I give Mr.Google $10 and then he provides me back 37. That means I obtained $27 to put in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I put 27 in my pocket, as well as I kept doing this, as well as I was like I am the most intelligent male to life, and after that something evil occurred.
The guys over at Google determined they wished to make more money, and so they transformed their formulas. I’m not gon na enter that, however they altered their formula, therefore no longer was it like I spend $10 and I make 37.
Clickfunnels mobile only. Instead, I began spending $10. Excuse me, like my ad price rose so I began spending $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the tool kit, yet I provided Google $50 and also they provided me back 37, and also I resembled delay, I lost money, and afterwards I provided 50 and also I lost 37.
That’s 3 or four days, I’m like wait a min. This video game sucks, I’m losing, and so I turned my ads off. I’m like I can not play this game, and I bear in mind being annoyed, as well as eventually I obtained a call from my friend, and also my friend had a similar business to me.
He stated, hi there Russell, I assume I figured it out. I stated, figured what out? Clickfunnels mobile only. He’s like, I quit, and he didn’t call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, one-time offer.
He claimed, what I did is that each and every single individual who acquired my product, I after that upsold them something else, as well as I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you know how you go to McDonald’s and also you go through the drive-through and also you’re like, hello, I intend to buy a Big Mac, and also the man’s like cool, do you intend to very dimension it? Do you desire fries and a coke keeping that? As well as he starts supplying you upsells.
I’m like yeah, as well as he’s like if you take a look at the mathematics, he’s like, McDonald’s in fact sheds money selling a Big Mac however they make all their profit when a person buys the french fries or the Coke.
I was like, fine. Clickfunnels mobile only. He’s like, now, you’re losing money selling your potato weapon DVD. You simply got ta sell these individuals french fries and a coke and then you’ll be profitable, and also I was like, I still do not fairly get it.
He’s like, if someone purchases this, like what’s the next thing you can do? Clickfunnels mobile only. If you were trying to offer this person, what’s the next point you could offer them with? And also I stated well, when a person acquires the DVD the most bothersome thing is now they have to go to Home Depot as well as they need to acquire the pipelines, and also they have to cut them, and like all this things to make this amazing gun, as well as he said, well what happens if rather than you telling them to go buy the stuff, suppose you upsold them a set that did this whole thing? I have no idea if this is gon na show up on the camera or otherwise yet I believed it looked sort of cool, and so he claimed, make an upsell where you sell them the kit.
So here is, right here is the set, so I did some mathematics and I started calling about and I found these individuals in north Idaho who really made potato weapon sets, as well as I would spend, I would start selling these for $197, as well as now this became my very first funnel ever.
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Once more, I really did not recognize it was called a funnel at the time, yet a person come, they click on the ad, they would see my DVD, they would certainly acquire my DVD. Clickfunnels mobile only. On the next page, our upsell states hey, the DVD’s coming, do you want me to ship the pipes with you too so it’ll save you some time? Simply $197, people are like that would be fantastic, as well as they would certainly click the button as well as they would certainly buy it, alright? Currently, what occurred, if you look at the mathematics, was interesting is that Google really did not transform their ad costs.
They still were charging me $50 a day, right? To make sure that didn’t alter, yet I came right here and also I invested $37, so I lost some money, however then what took place is that one out of three people who purchased the DVD would get this, right? So let’s say I got a number of clicks over below, boom, and also say there’s three people right here that acquired the DVD.
One of these people after that would go as well as get this. Clickfunnels mobile only. For every DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I divide it by three. If I do the math on that, that’s $65. So if I take $65 plus $37, seven plus five equals 12, 9, 10, 102.
So now I was making $102 for every single single individual that purchased the DVD, does that make sense? ‘Cause one out of 3 acquired the set also, fine? So now I got on Google, I was paying $50 a day in ads, yet I was making, generally, $102 a day.
I placed $50 in, I got $102 back, all right, and all of a sudden, I started looking, I resembled I am the smartest man alive once again. Clickfunnels mobile only. I invested $50, I return $102, therefore I was back in business, potato gun sales were cranking, I was having fun, and afterwards I realized wait a minute, potato weapons are excellent, yet the market’s such as this little.
Like what other markets could I do this with? As well as I started believing, I said well, what if I did this in rate reading? I met a individual that was the globe’s fastest viewers, Howard Berg, and so we established a funnel for speed analysis and also it functioned, as well as we stated, what happens if we did this in the dating market? As well as I discovered somebody who was a dating expert, we plugged it in.
What happens if we did this with supplements? Suppose we did? And we began doing this, and also the funnels certainly modify every time, however the concepts coincide, and I ended up being obsessed, and also over the next five or 6 years, I released over 100 various funnels in 100 various markets as well as became obsessed with it as well as it came to be a lot enjoyable, but this concept of a funnel operate in any business, therefore what I want you people to recognize is this is how simple it truly is.
It’s not some challenging thing. Clickfunnels mobile only. Often we obtain all made complex. It’s extremely simple, so like we get an ad to sell something. Someone purchases that point, after that what’s the next logical thing they require? Well, if they bought a potato gun, the next thing they need is they require a potato gun kit, and that becomes my funnel, which’s kind of what we take people via.
All right, hope you enjoyed that tutorial regarding just how I transformed among my hobbies right into a sales funnel and turned it into money and also just how you can do it also. Clickfunnels mobile only. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free test together with a whole bunch of other actually cool benefits that you are gon na love, as well as on top of that I desire you to remain tuned ’cause the next video clip is showing up right here in about five secs.
I’m gon na walk you guys via seven various sales funnel secrets that’ll help increase the conversions and also how much money you make on every one of your funnels. Clickfunnels mobile only.
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