Sales Funnel Discussed – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Membership Asite
Hey everyone, this is Russell Brunson, and today we’re discussing sales funnels tutorials for beginners, and also to do that I intend to reveal you guys my really first sales funnel I built as a novice. Clickfunnels membership asite.
Actually, this is a picture of me right here on the slide. This is me with my shaved head making a potato weapon. Clickfunnels membership asite. This is the extremely first, among the really first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, but we’re gon na speak about simply the basic concepts behind a sales funnel because I think in the beginning people obtain all made complex, like oh, it’s gon na be actually hard, it’s gon na be hard, however I desire you to understand this is actually, actually simple.
So below is an actual potato weapon. I do not recognize if you can see it on the video camera or not, however we’re gon na walk you individuals via this. Clickfunnels membership asite. When I first created this with my pal Nate Plohn, I was going to university at the time, I was attempting to identify like how do I make money online, and somebody claimed you need to sell information products.
I was like, that’s awesome, however I don’t know anything regarding anything, and then that weekend break was spring break, and Nate as well as I went and we made potato weapons as well as had a wonderful weekend break, and afterwards fast forward to such as the next Monday, I’m back in college, resting there kind of like doing the bored college thing, and all of a sudden I was like wait a min, I recognize how to make a potato weapon now.
Clickfunnels membership asite. That’s information, can I create a product concerning that? Therefore I was flipping out, I went on the internet. At the time, there’s a website you might browse to see the amount of people were searching for various search phrases and also there were 18,000 people a month looking for the phrase just how to make a potato gun or potato weapon plans or spud weapon plans, and also nobody had a product, and also I resembled light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we decreased to Home Depot, we obtained a video camera out, we filmed this whole thing, and also we made our really first, extremely first product, as well as I place it online and also I didn’t understand exactly how to sell anything so I simply had like a basic website.
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The website resembled hello, come and also purchase my point, and after that I mosted likely to this thing called Google. Clickfunnels membership asite. You guys might have heard of it in the past, as well as on Google they had these points right here, and on the side there were these ads, therefore I would spend for the Google ad, somebody would certainly click the ad, they would certainly come below, they would certainly see this thing, and they ‘d be like oh my gosh, I must purchase this DVD so I can learn how to make a potato gun, and also several of them would certainly provide me money, and also at first when we first began selling this, we were selling it for $37 a item, and so people would certainly acquire that, which was my business, and I remember putting the ads up and also I was spending about $10 a day.
Let me do the math over below, so I was spending $10 a day in ads over below, and also from that I was balancing regarding one sale a day, fine? Now, as a university youngster, I’m considering this and I said fine, I provide Mr.Google $10 and then he gives me back 37. That implies I obtained $27 to put in my pocket. Next day I gave Mr. Google $10, he gave me back 37, I put 27 in my pocket, as well as I maintained doing this, and I resembled I am the most intelligent guy alive, and after that something bad happened.
The guys over at Google decided they wanted to make even more money, and so they transformed their formulas. I’m not gon na get involved in that, yet they altered their algorithm, therefore no more was it like I spend $10 and also I make 37.
Clickfunnels membership asite. Instead, I started spending $10. Excuse me, like my ad price increased so I began spending $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the tool kit, yet I gave Google $50 and also they provided me back 37, as well as I was like wait, I lost money, and then I provided 50 and also I lost 37.
That’s three or four days, I’m like wait a min. This video game draws, I’m losing, and so I turned my ads off. I’m like I can not play this video game, and also I remember being irritated, and also eventually I got a call from my friend, and my friend had a similar business to me.
He said, hi Russell, I assume I figured it out. I said, figured what out? Clickfunnels membership asite. He’s like, I stopped, and also he really did not call it the funnel, he’s like I created this thing called an upsell. He called it an OTO, once offer.
He said, what I did is that each and every single individual that bought my product, I after that upsold them another thing, and I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and he’s like, well you know just how you most likely to McDonald’s as well as you undergo the drive-through as well as you’re like, hi there, I intend to purchase a Big Mac, and also the man’s like cool, do you want to very dimension it? Do you want french fries and a coke with that said? And also he starts using you upsells.
I’m like yeah, and also he’s like if you look at the math, he’s like, McDonald’s in fact sheds money selling a Big Mac but they make all their profit when someone gets the fries or the Coke.
I was like, fine. Clickfunnels membership asite. He’s like, today, you’re losing money selling your potato gun DVD. You simply obtained ta sell these individuals french fries as well as a coke and after that you’ll be profitable, as well as I was like, I still don’t rather get it.
He’s like, if somebody gets this, like what’s the next point you can do? Clickfunnels membership asite. If you were trying to serve this person, what’s the next point you could serve them with? And I stated well, when somebody purchases the DVD the most irritating thing is currently they have to go to Home Depot as well as they need to buy the pipes, and also they need to reduce them, and like all this stuff to make this outstanding gun, as well as he said, well what if instead of you telling them to go buy right stuff, what if you upsold them a kit that did this whole thing? I have no idea if this is gon na turn up on the video camera or not yet I believed it looked sort of cool, therefore he stated, make an upsell where you sell them the kit.
So below is, right here is the set, so I did some mathematics and also I started calling around as well as I found these men in northern Idaho who really made potato gun kits, and I would certainly spend, I would certainly start selling these for $197, and also now this became my really first funnel ever.
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Again, I didn’t recognize it was called a funnel at the time, yet somebody come, they click on the ad, they would see my DVD, they would certainly get my DVD. Clickfunnels membership asite. On the next page, our upsell states hey, the DVD’s coming, do you desire me to deliver the pipelines with you also so it’ll save you some time? Just $197, people are like that would be great, as well as they would certainly click the button and also they would buy it, okay? Now, what took place, if you take a look at the mathematics, was interesting is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? To make sure that didn’t alter, but I came here and I invested $37, so I lost some money, however then what occurred is that out of three people who bought the DVD would buy this, right? So let’s claim I obtained a number of clicks over right here, boom, and also say there’s 3 people right here that acquired the DVD.
One of these people after that would go as well as buy this. Clickfunnels membership asite. For every DVD I sold, so I made $37, 1/3 of those people got this, so I take $197, I divide it by 3. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, seven plus five amounts to 12, 9, 10, 102.
So now I was making $102 for every single single person that bought the DVD, does that make sense? ‘Cause one out of 3 purchased the package too, all right? So now I got on Google, I was paying $50 a day in ads, yet I was making, typically, $102 a day.
I put $50 in, I obtained $102 back, okay, and all of a abrupt, I began looking, I resembled I am the smartest man alive once more. Clickfunnels membership asite. I spent $50, I come back $102, and so I was back in business, potato gun sales were cranking, I was enjoying, and afterwards I recognized wait a min, potato guns are good, but the market’s such as this little.
Like what other markets could I do this with? As well as I began assuming, I claimed well, suppose I did this in rate reading? I met a person who was the globe’s fastest reader, Howard Berg, and so we established a funnel for rate reading and it functioned, and also we stated, suppose we did this in the dating market? And I located someone that was a dating expert, we connected it in.
Suppose we did this with supplements? What if we did? As well as we began doing this, as well as the funnels clearly fine-tune every single time, but the concepts are the same, as well as I ended up being consumed, and over the next five or six years, I introduced over 100 various funnels in 100 various markets and became consumed with it and also it ended up being a lot enjoyable, yet this idea of a funnel operate in any kind of business, and so what I desire you people to recognize is this is just how simple it truly is.
It’s not some complicated point. Clickfunnels membership asite. Sometimes we get all complicated. It’s very basic, so like we acquire an ad to sell something. Someone purchases that thing, after that what’s the next sensible thing they require? Well, if they bought a potato gun, the next point they need is they need a potato gun kit, and that becomes my funnel, and that’s sort of what we take people through.
All right, wish you loved that tutorial concerning exactly how I transformed one of my hobbies right into a sales funnel as well as turned it right into money as well as how you can do it as well. Clickfunnels membership asite. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free trial in addition to a whole number of other really cool perks that you are gon na love, and on top of that I want you to stay tuned ’cause the next video is showing up right here in about 5 secs.
I’m gon na stroll you guys via seven various sales funnel secrets that’ll help increase the conversions and also how much money you make on each of your funnels. Clickfunnels membership asite.
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