Sales Funnel Discussed – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Member Area Login Link Create Account
Hey everyone, this is Russell Brunson, and today we’re discussing sales funnels tutorials for beginners, and also to do that I wish to reveal you men my really first sales funnel I built as a newbie. Clickfunnels member area login link create account.
As a matter of fact, this is a image of me here on the slide. This is me with my cut head making a potato weapon. Clickfunnels member area login link create account. This is the really first, among the very first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, yet we’re gon na discuss simply the basic concepts behind a sales funnel due to the fact that I assume initially people obtain all made complex, like oh, it’s gon na be actually hard, it’s gon na be hard, however I desire you to comprehend this is really, actually simple.
So below is an actual potato gun. I don’t know if you can see it on the electronic camera or not, yet we’re gon na stroll you men with this. Clickfunnels member area login link create account. When I first produced this with my friend Nate Plohn, I was most likely to college at the time, I was trying to figure out like how do I generate income on the web, as well as somebody claimed you ought to sell information products.
I resembled, that’s outstanding, however I don’t recognize anything about anything, and then that weekend break was springtime break, and Nate and I went and also we made potato weapons as well as had a fantastic weekend, and afterwards fast forward to like the next Monday, I’m back in institution, sitting there type of like doing the bored school point, and all of a sudden I was like wait a minute, I understand exactly how to make a potato weapon now.
Clickfunnels member area login link create account. That’s information, can I create a product about that? And so I was flipping out, I browsed the web. At the time, there’s a website you might browse to see the amount of people were looking for various keywords and there were 18,000 people a month looking for the expression exactly how to make a potato weapon or potato weapon strategies or spud gun strategies, as well as no one had a product, and also I was like light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we went down to Home Depot, we obtained a camera out, we recorded this whole thing, and we made our very first, extremely first product, as well as I place it online and also I really did not recognize how to sell anything so I just had like a basic website.
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The website was like hey, come and get my point, and after that I went to this thing called Google. Clickfunnels member area login link create account. You people may have come across it in the past, as well as on Google they had these points right here, as well as on the side there were these ads, therefore I would pay for the Google ad, someone would certainly click the ad, they ‘d come right here, they would certainly see this thing, as well as they would certainly be like oh my gosh, I need to purchase this DVD so I can learn how to make a potato weapon, and also some of them would certainly give me money, and also originally when we first began selling this, we were selling it for $37 a piece, and so people would certainly get that, and that was my business, and also I remember placing the ads up and also I was spending concerning $10 a day.
Let me do the math over right here, so I was spending $10 a day in ads over here, and from that I was averaging regarding one sale a day, okay? Currently, as a university kid, I’m checking out this and I claimed fine, I provide Mr.Google $10 and then he gives me back 37. That implies I obtained $27 to put in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I put 27 in my pocket, and also I maintained doing this, as well as I resembled I am the most intelligent guy active, and then something evil occurred.
The men over at Google decided they intended to make more money, therefore they transformed their algorithms. I’m not gon na enter into that, yet they transformed their formula, and so no more was it like I spend $10 as well as I make 37.
Clickfunnels member area login link create account. Rather, I started spending $10. Excuse me, like my ad cost went up so I started spending $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the tool kit, but I offered Google $50 as well as they offered me back 37, as well as I was like delay, I lost money, and afterwards I provided 50 and I lost 37.
That’s 3 or four days, I’m like wait a min. This game sucks, I’m losing, and so I turned my ads off. I’m like I can’t play this game, and also I keep in mind being discouraged, and someday I got a telephone call from my friend, and my friend had a comparable business to me.
He said, hello Russell, I assume I figured it out. I stated, figured what out? Clickfunnels member area login link create account. He’s like, I stopped, and he really did not call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, one-time deal.
He claimed, what I did is that every individual who got my product, I then upsold them another thing, and I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and he’s like, well you recognize how you go to McDonald’s and also you undergo the drive-through as well as you’re like, hi there, I intend to get a Big Mac, as well as the man’s like cool, do you want to extremely dimension it? Do you desire fries and also a coke with that? And he starts supplying you upsells.
I’m like yeah, as well as he’s like if you take a look at the mathematics, he’s like, McDonald’s in fact sheds money selling a Big Mac yet they make all their revenue when somebody buys the fries or the Coke.
I resembled, all right. Clickfunnels member area login link create account. He’s like, right now, you’re losing money selling your potato gun DVD. You simply obtained ta sell these people french fries and also a coke and afterwards you’ll pay, and I was like, I still do not rather get it.
He’s like, if somebody gets this, like what’s the next thing you can do? Clickfunnels member area login link create account. If you were attempting to offer he or she, what’s the next point you could offer them with? And also I said well, when someone gets the DVD one of the most annoying thing is now they have to go to Home Depot and also they have to acquire the pipelines, and also they have to cut them, as well as like all this things to make this remarkable gun, as well as he stated, well what happens if rather than you telling them to go purchase the stuff, what happens if you upsold them a kit that did this whole thing? I have no idea if this is gon na appear on the video camera or not yet I believed it looked sort of cool, and so he said, make an upsell where you sell them the package.
So below is, here is the set, so I did some math and also I started calling around and also I found these people in northern Idaho who actually made potato gun sets, and I would certainly spend, I would certainly begin selling these for $197, and also now this became my really first funnel ever before.
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Once more, I really did not recognize it was called a funnel at the time, yet a person come, they click the ad, they would see my DVD, they would certainly purchase my DVD. Clickfunnels member area login link create account. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to ship the pipes with you too so it’ll save you a long time? Simply $197, people are like that would be amazing, and also they would certainly click the button as well as they would certainly buy it, alright? Currently, what happened, if you take a look at the math, was interesting is that Google really did not change their ad costs.
They still were charging me $50 a day, right? To make sure that didn’t alter, but I came here and I spent $37, so I lost some money, but after that what happened is that out of 3 people that purchased the DVD would certainly purchase this, right? So allow’s claim I obtained a bunch of clicks over right here, boom, as well as claim there’s 3 people right here that purchased the DVD.
One of these people then would certainly go and also acquire this. Clickfunnels member area login link create account. For every single DVD I marketed, so I made $37, 1/3 of those people purchased this, so I take $197, I split it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus five amounts to 12, nine, 10, 102.
So currently I was making $102 for every single single person that bought the DVD, does that make sense? ‘Cause one out of 3 got the set also, okay? So now I was on Google, I was paying $50 a day in ads, but I was making, usually, $102 a day.
I placed $50 in, I got $102 back, fine, and all of a unexpected, I started looking, I resembled I am the smartest man alive once more. Clickfunnels member area login link create account. I spent $50, I come back $102, and so I was back in business, potato gun sales were cranking, I was enjoying, and afterwards I understood wait a min, potato weapons are good, yet the market’s such as this little.
Like what various other markets could I do this with? As well as I started assuming, I said well, suppose I did this in speed reading? I fulfilled a person who was the world’s fastest reader, Howard Berg, and so we established a funnel for speed analysis as well as it worked, as well as we claimed, what happens if we did this in the dating market? As well as I found somebody who was a dating expert, we connected it in.
What happens if we did this with supplements? What if we did? As well as we began doing this, and also the funnels undoubtedly fine-tune each and every single time, but the concepts coincide, as well as I ended up being consumed, and also over the next five or 6 years, I launched over 100 various funnels in 100 different markets and ended up being stressed with it and also it ended up being a lot enjoyable, but this idea of a funnel works in any type of business, and so what I want you guys to comprehend is this is exactly how simple it really is.
It’s not some complex point. Clickfunnels member area login link create account. Sometimes we get all made complex. It’s extremely straightforward, so like we acquire an ad to sell something. Someone purchases that thing, then what’s the next rational thing they need? Well, if they got a potato gun, the next point they require is they need a potato gun package, which becomes my funnel, and that’s sort of what we take people through.
All right, wish you enjoyed that tutorial concerning just how I turned among my leisure activities into a sales funnel and turned it into money and exactly how you can do it also. Clickfunnels member area login link create account. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial in addition to a whole lot of various other really cool bonus offers that you are gon na love, and in addition to that I desire you to stay tuned ’cause the next video is showing up here in about five secs.
I’m gon na stroll you men through seven different sales funnel secrets that’ll help increase the conversions and just how much money you make on each of your funnels. Clickfunnels member area login link create account.
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