Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Legion Beats
Hey everyone, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, as well as to do that I want to show you guys my extremely first sales funnel I built as a novice. Clickfunnels legion beats.
In fact, this is a picture of me here on the slide. This is me with my cut head making a potato weapon. Clickfunnels legion beats. This is the very first, among the extremely first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, however we’re gon na discuss simply the basic concepts behind a sales funnel since I think in the beginning people get all complicated, like oh, it’s gon na be truly difficult, it’s gon na be hard, but I desire you to comprehend this is really, actually simple.
So below is an actual potato gun. I don’t recognize if you can see it on the electronic camera or otherwise, however we’re gon na walk you people via this. Clickfunnels legion beats. When I first developed this with my friend Nate Plohn, I was going to college at the time, I was attempting to figure out like just how do I make money on the net, as well as somebody said you should sell information products.
I was like, that’s amazing, but I don’t recognize anything regarding anything, and after that that weekend break was spring break, as well as Nate and also I went and we made potato guns and also had a terrific weekend, and afterwards fast forward to such as the next Monday, I’m back in college, sitting there kind of like doing the bored institution thing, and all of a unexpected I was like wait a minute, I understand exactly how to make a potato weapon currently.
Clickfunnels legion beats. That’s information, can I create a product concerning that? And so I was going crazy, I browsed the web. At the time, there’s a website you might search to see the amount of people were searching for various key phrases as well as there were 18,000 people a month searching for the phrase just how to make a potato weapon or potato gun strategies or potato gun strategies, and nobody had a product, and I resembled light bulb, I’m gon na make a product training that.
So I got Nate, we dropped to Home Depot, we obtained a video camera out, we filmed this whole thing, and we made our extremely first, extremely first product, and also I put it online as well as I didn’t know exactly how to sell anything so I just had like a basic website.
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The website was like hi, come and also get my point, and afterwards I mosted likely to this point called Google. Clickfunnels legion beats. You men may have come across it in the past, and also on Google they had these things right here, and on the side there were these ads, and so I would certainly pay for the Google ad, someone would certainly click on the ad, they ‘d come by right here, they would see this thing, and also they would certainly resemble oh my gosh, I should acquire this DVD so I can learn exactly how to make a potato weapon, and also a few of them would certainly give me money, as well as originally when we first started selling this, we were selling it for $37 a item, therefore people would certainly buy that, and that was my business, and also I remember placing the ads up as well as I was investing regarding $10 a day.
Let me do the math over right here, so I was investing $10 a day in ads over here, and also from that I was averaging about one sale a day, all right? Now, as a university youngster, I’m looking at this and I said all right, I give Mr.Google $10 and after that he offers me back 37. That indicates I obtained $27 to place in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I put 27 in my pocket, and I maintained doing this, and I resembled I am the most intelligent man to life, and then something evil occurred.
The individuals over at Google decided they intended to make more money, therefore they changed their algorithms. I’m not gon na get into that, but they altered their formula, therefore no longer was it like I spend $10 and I make 37.
Clickfunnels legion beats. Rather, I started investing $10. Excuse me, like my ad expense rose so I started investing $50 a day to make one sale, okay? Now I’m not the sharpest tool in the toolbox, but I offered Google $50 as well as they gave me back 37, as well as I was like wait, I lost money, and then I gave them 50 and also I lost 37.
That’s 3 or four days, I’m like wait a min. This game draws, I’m losing, therefore I transformed my ads off. I’m like I can not play this game, and I remember being frustrated, and someday I got a call from my friend, as well as my friend had a similar business to me.
He claimed, hello Russell, I think I figured it out. I stated, figured what out? Clickfunnels legion beats. He’s like, I quit, and he really did not call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, one-time deal.
He said, what I did is that each and every single person who got my product, I then upsold them something else, as well as I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and he’s like, well you understand how you go to McDonald’s and also you undergo the drive-through and also you’re like, hi there, I intend to get a Big Mac, as well as the man’s like cool, do you want to extremely size it? Do you desire fries as well as a coke with that said? And he starts using you upsells.
I’m like yeah, as well as he’s like if you consider the mathematics, he’s like, McDonald’s in fact loses money selling a Big Mac however they make all their revenue when a person gets the french fries or the Coke.
I was like, alright. Clickfunnels legion beats. He’s like, today, you’re losing money selling your potato gun DVD. You simply got ta sell these men french fries and a coke and afterwards you’ll pay, and also I was like, I still don’t quite get it.
He’s like, if someone acquires this, like what’s the next point you can do? Clickfunnels legion beats. If you were attempting to serve he or she, what’s the next point you could serve them with? And also I claimed well, when a person purchases the DVD the most bothersome thing is now they need to go to Home Depot and also they have to purchase the pipelines, as well as they need to reduce them, as well as like all this things to make this incredible gun, and also he said, well suppose rather than you telling them to go get the stuff, what if you upsold them a set that did this whole thing? I have no concept if this is gon na appear on the electronic camera or not however I thought it looked kind of cool, and so he stated, make an upsell where you sell them the kit.
So right here is, below is the package, so I did some math and also I began calling about as well as I discovered these guys in northern Idaho that really made potato gun kits, and also I would spend, I would certainly start selling these for $197, and currently this became my extremely first funnel ever.
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Once more, I really did not know it was called a funnel at the time, yet somebody come, they click on the ad, they would certainly see my DVD, they would certainly purchase my DVD. Clickfunnels legion beats. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to ship the pipes with you too so it’ll save you a long time? Just $197, people are like that would be amazing, as well as they ‘d click the switch and they would buy it, fine? Now, what occurred, if you look at the mathematics, was interesting is that Google didn’t transform their ad costs.
They still were charging me $50 a day, right? So that really did not transform, however I came below as well as I invested $37, so I lost some money, yet after that what occurred is that out of three people that purchased the DVD would acquire this, right? So allow’s state I obtained a number of clicks over below, boom, and claim there’s three people right here that purchased the DVD.
One of these people after that would certainly go and buy this. Clickfunnels legion beats. For each DVD I sold, so I made $37, 1/3 of those people acquired this, so I take $197, I divide it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 equates to 12, nine, 10, 102.
So now I was making $102 for every single single person that acquired the DVD, does that make good sense? ‘Cause one out of 3 bought the set also, alright? So now I got on Google, I was paying $50 a day in ads, but I was making, on average, $102 a day.
I put $50 in, I obtained $102 back, fine, and all of a abrupt, I started looking, I was like I am the most intelligent male active again. Clickfunnels legion beats. I spent $50, I come back $102, therefore I was back in business, potato gun sales were cranking, I was enjoying, and then I understood wait a minute, potato guns are great, but the marketplace’s like this little.
Like what various other markets could I do this with? And also I started thinking, I claimed well, what if I did this in speed reading? I satisfied a man that was the globe’s fastest visitor, Howard Berg, therefore we established a funnel for rate analysis and also it worked, and we said, what happens if we did this in the dating market? As well as I discovered someone who was a dating expert, we connected it in.
What if we did this with supplements? What happens if we did? As well as we began doing this, and the funnels obviously tweak every time, but the concepts coincide, as well as I ended up being obsessed, and also over the next 5 or 6 years, I released over 100 various funnels in 100 different markets as well as became obsessed with it and it became so much enjoyable, however this idea of a funnel works in any kind of business, therefore what I desire you people to recognize is this is just how straightforward it really is.
It’s not some challenging thing. Clickfunnels legion beats. Sometimes we obtain all complicated. It’s very straightforward, so like we purchase an ad to sell something. Somebody purchases that thing, after that what’s the next rational point they require? Well, if they purchased a potato gun, the next thing they require is they require a potato weapon set, and that becomes my funnel, which’s type of what we take people with.
All right, wish you loved that tutorial regarding just how I transformed among my leisure activities into a sales funnel and transformed it into money and just how you can do it too. Clickfunnels legion beats. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test along with a whole number of other actually cool bonuses that you are gon na love, and also in addition to that I desire you to stay tuned ’cause the next video is coming up right here in concerning 5 secs.
I’m gon na stroll you guys with 7 different sales funnel keys that’ll help increase the conversions and also just how much money you make on each of your funnels. Clickfunnels legion beats.
Clickfunnels Legion Beats