Sales Funnel Discussed – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Learning
Hey everybody, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, as well as to do that I intend to reveal you men my extremely first sales funnel I built as a novice. Clickfunnels learning.
In fact, this is a photo of me here on the slide. This is me with my shaved head making a potato gun. Clickfunnels learning. This is the really first, one of the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, but we’re gon na discuss simply the basic concepts behind a sales funnel because I believe in the beginning people get all made complex, like oh, it’s gon na be really challenging, it’s gon na be hard, however I want you to understand this is truly, actually straightforward.
So below is an real potato gun. I don’t understand if you can see it on the cam or not, yet we’re gon na stroll you guys via this. Clickfunnels learning. When I first developed this with my pal Nate Plohn, I was going to college at the time, I was trying to identify like just how do I make money online, as well as somebody stated you must sell information products.
I was like, that’s incredible, yet I do not understand anything concerning anything, and then that weekend was springtime break, as well as Nate as well as I went and we made potato guns and also had a fantastic weekend break, and afterwards fast forward to such as the next Monday, I’m back in institution, sitting there type of like doing the bored institution thing, and all of a sudden I was like wait a minute, I know just how to make a potato gun now.
Clickfunnels learning. That’s information, can I create a product regarding that? Therefore I was going nuts, I browsed the web. At the time, there’s a website you can look to see how many people were looking for different search phrases as well as there were 18,000 people a month looking for the expression how to make a potato gun or potato gun plans or potato gun plans, and also no one had a product, and also I resembled light bulb, I’m gon na make a product training that.
So I obtained Nate, we dropped to Home Depot, we got a video camera out, we recorded this whole thing, and we made our really first, extremely first product, as well as I put it online as well as I didn’t know exactly how to sell anything so I just had like a basic website.
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The website was like hi there, come and get my point, and after that I went to this thing called Google. Clickfunnels learning. You men may have heard of it in the past, as well as on Google they had these things right here, as well as on the side there were these ads, and so I would pay for the Google ad, a person would click on the ad, they ‘d come below, they would see this thing, and they ‘d be like oh my gosh, I must buy this DVD so I can learn how to make a potato weapon, and also several of them would certainly offer me money, and at first when we first started selling this, we were selling it for $37 a item, therefore people would certainly buy that, which was my business, as well as I keep in mind placing the ads up and I was spending about $10 a day.
Let me do the math over here, so I was spending $10 a day in ads over here, as well as from that I was averaging about one sale a day, fine? Now, as a college kid, I’m taking a look at this and also I claimed fine, I provide Mr.Google $10 and then he offers me back 37. That suggests I got $27 to put in my pocket. Next day I provided Mr. Google $10, he offered me back 37, I placed 27 in my pocket, and also I kept doing this, and also I was like I am the most intelligent guy active, and afterwards something evil took place.
The individuals over at Google chose they intended to make more money, and so they altered their formulas. I’m not gon na enter into that, yet they altered their algorithm, therefore no more was it like I spend $10 and I make 37.
Clickfunnels learning. Rather, I started investing $10. Excuse me, like my ad cost went up so I began investing $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the toolbox, yet I gave Google $50 as well as they provided me back 37, as well as I was like wait, I lost money, and afterwards I gave them 50 as well as I lost 37.
That’s 3 or four days, I’m like wait a minute. This game sucks, I’m losing, and so I turned my ads off. I’m like I can’t play this game, as well as I bear in mind being frustrated, as well as eventually I got a telephone call from my friend, as well as my friend had a similar business to me.
He said, hi there Russell, I think I figured it out. I stated, figured what out? Clickfunnels learning. He’s like, I stopped, and he really did not call it the funnel, he’s like I created this thing called an upsell. He called it an OTO, one-time deal.
He claimed, what I did is that every individual that purchased my product, I then upsold them another thing, and also I was like, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and also he’s like, well you recognize how you go to McDonald’s and you experience the drive-through and you’re like, hi, I wish to purchase a Big Mac, and also the man’s like cool, do you intend to extremely size it? Do you want fries and also a coke with that? And also he starts using you upsells.
I’m like yeah, as well as he’s like if you look at the mathematics, he’s like, McDonald’s actually loses money selling a Big Mac yet they make all their profit when somebody gets the french fries or the Coke.
I was like, all right. Clickfunnels learning. He’s like, today, you’re losing money selling your potato gun DVD. You simply got ta sell these guys french fries and also a coke and then you’ll be profitable, and also I was like, I still don’t quite get it.
He’s like, if someone purchases this, like what’s the next thing you can do? Clickfunnels learning. If you were attempting to serve this person, what’s the next point you could offer them with? As well as I stated well, when someone acquires the DVD one of the most frustrating point is now they need to go to Home Depot and also they need to buy the pipelines, and also they need to cut them, as well as like all this things to make this outstanding weapon, and also he claimed, well what if instead of you telling them to go buy the stuff, what happens if you upsold them a set that did this whole thing? I have no idea if this is gon na appear on the cam or otherwise however I believed it looked type of cool, and so he claimed, make an upsell where you sell them the kit.
So below is, below is the set, so I did some math as well as I began calling about and I located these men in north Idaho who in fact made potato weapon kits, and I would spend, I would certainly start selling these for $197, and also now this became my really first funnel ever.
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Once again, I really did not understand it was called a funnel at the time, yet somebody come, they click the ad, they would certainly see my DVD, they would certainly buy my DVD. Clickfunnels learning. On the next page, our upsell says hey, the DVD’s coming, do you want me to ship the pipelines with you as well so it’ll save you some time? Simply $197, people resemble that would be great, and they would certainly click the button and also they would certainly buy it, alright? Now, what took place, if you take a look at the math, was interesting is that Google didn’t change their ad costs.
They still were charging me $50 a day, right? To make sure that really did not change, however I came here as well as I invested $37, so I lost some money, however then what took place is that one out of three people who acquired the DVD would acquire this, right? So allow’s state I got a number of clicks over right here, boom, and also claim there’s three people right here that bought the DVD.
One of these people then would certainly go as well as get this. Clickfunnels learning. For every DVD I marketed, so I made $37, 1/3 of those people got this, so I take $197, I separate it by three. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, seven plus 5 equates to 12, nine, 10, 102.
So now I was making $102 for each single person that purchased the DVD, does that make good sense? ‘Cause one out of three got the package also, okay? So now I got on Google, I was paying $50 a day in ads, but I was making, on average, $102 a day.
I put $50 in, I got $102 back, fine, and all of a sudden, I began looking, I resembled I am the most intelligent guy alive again. Clickfunnels learning. I spent $50, I get back $102, therefore I was back in business, potato gun sales were cranking, I was having fun, and then I realized wait a minute, potato guns are good, yet the market’s such as this little.
Like what other markets could I do this with? And I began believing, I stated well, what happens if I did this in speed reading? I fulfilled a individual that was the globe’s fastest reader, Howard Berg, and so we set up a funnel for rate analysis as well as it worked, and we said, what if we did this in the dating market? And also I found a person who was a dating expert, we connected it in.
What if we did this with supplements? What happens if we did? As well as we started doing this, as well as the funnels obviously tweak every time, however the concepts coincide, as well as I ended up being consumed, and over the next 5 or 6 years, I launched over 100 various funnels in 100 various markets as well as came to be stressed with it and also it became so much enjoyable, however this concept of a funnel operate in any kind of business, therefore what I want you individuals to recognize is this is exactly how easy it truly is.
It’s not some complex point. Clickfunnels learning. Often we get all made complex. It’s very basic, so like we acquire an ad to sell something. Someone purchases that point, then what’s the next rational point they require? Well, if they acquired a potato weapon, the next thing they need is they require a potato weapon set, and that becomes my funnel, which’s type of what we take people through.
All right, hope you loved that tutorial about exactly how I transformed one of my hobbies into a sales funnel as well as turned it into money and also exactly how you can do it also. Clickfunnels learning. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free test in addition to a entire bunch of various other really cool benefits that you are gon na love, and also in addition to that I want you to remain tuned ’cause the next video is coming up here in about five seconds.
I’m gon na stroll you guys through 7 different sales funnel secrets that’ll help increase the conversions as well as how much money you make on every one of your funnels. Clickfunnels learning.