Sales Funnel Clarified – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Landscaper
Hey everyone, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, and also to do that I want to reveal you guys my very first sales funnel I built as a novice. Clickfunnels landscaper.
In fact, this is a image of me below on the slide. This is me with my shaved head making a potato gun. Clickfunnels landscaper. This is the very first, one of the extremely first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, however we’re gon na speak about simply the basic concepts behind a sales funnel due to the fact that I believe in the beginning people get all complicated, like oh, it’s gon na be actually challenging, it’s gon na be hard, however I want you to comprehend this is truly, truly simple.
So here is an actual potato weapon. I do not know if you can see it on the electronic camera or not, yet we’re gon na stroll you men via this. Clickfunnels landscaper. When I first created this with my pal Nate Plohn, I was most likely to college at the time, I was attempting to find out like how do I generate income online, as well as someone said you ought to sell information products.
I resembled, that’s outstanding, however I do not know anything regarding anything, and afterwards that weekend break was springtime break, and Nate as well as I went as well as we made potato guns as well as had a fantastic weekend, and then fast forward to such as the next Monday, I’m back in institution, resting there type of like doing the bored college thing, and all of a unexpected I was like wait a min, I understand just how to make a potato weapon now.
Clickfunnels landscaper. That’s information, can I create a product regarding that? Therefore I was going nuts, I browsed the web. At the time, there’s a website you can look to see the amount of people were looking for various key phrases as well as there were 18,000 people a month looking for the expression how to make a potato weapon or potato weapon strategies or potato gun plans, and also no one had a product, and also I was like light bulb, I’m gon na make a product teaching that.
So I got Nate, we went down to Home Depot, we obtained a video camera out, we shot this whole thing, as well as we made our really first, extremely first product, as well as I put it online and also I really did not understand exactly how to sell anything so I just had like a basic website.
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The website was like hey, come and also get my point, and after that I went to this thing called Google. Clickfunnels landscaper. You people may have heard of it previously, and on Google they had these points right here, and on the side there were these ads, and so I would spend for the Google ad, a person would click the ad, they ‘d come by here, they would certainly see this point, as well as they ‘d be like oh my gosh, I need to acquire this DVD so I can learn just how to make a potato weapon, as well as some of them would certainly offer me money, and also initially when we first began selling this, we were selling it for $37 a item, therefore people would certainly purchase that, and that was my business, and I bear in mind placing the ads up as well as I was spending concerning $10 a day.
Let me do the mathematics over here, so I was spending $10 a day in ads over right here, as well as from that I was balancing about one sale a day, all right? Now, as a college child, I’m looking at this and I claimed all right, I provide Mr.Google $10 and afterwards he provides me back 37. That implies I got $27 to put in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I placed 27 in my pocket, as well as I kept doing this, as well as I resembled I am the smartest guy to life, and after that something evil occurred.
The people over at Google determined they wanted to make more money, and so they transformed their formulas. I’m not gon na enter that, yet they changed their formula, and so no longer was it like I spend $10 and also I make 37.
Clickfunnels landscaper. Rather, I started investing $10. Excuse me, like my ad cost rose so I started investing $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the tool kit, but I provided Google $50 and also they gave me back 37, as well as I resembled delay, I lost money, and then I provided 50 as well as I lost 37.
That’s three or 4 days, I’m like wait a minute. This video game draws, I’m losing, therefore I turned my ads off. I’m like I can not play this video game, and also I bear in mind being discouraged, and eventually I obtained a call from my friend, and my friend had a comparable business to me.
He stated, hey Russell, I assume I figured it out. I claimed, figured what out? Clickfunnels landscaper. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, one time offer.
He said, what I did is that each and every single individual who acquired my product, I then upsold them something else, and I was like, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you know how you most likely to McDonald’s as well as you go through the drive-through and you’re like, hi, I want to order a Big Mac, and also the guy’s like cool, do you wish to extremely size it? Do you want french fries and also a coke with that said? And also he begins offering you upsells.
I’m like yeah, and he’s like if you check out the mathematics, he’s like, McDonald’s really sheds money selling a Big Mac however they make all their revenue when someone gets the fries or the Coke.
I resembled, all right. Clickfunnels landscaper. He’s like, today, you’re losing money selling your potato gun DVD. You just obtained ta sell these people fries and a coke and then you’ll pay, and also I resembled, I still don’t quite get it.
He’s like, if someone acquires this, like what’s the next point you can do? Clickfunnels landscaper. If you were trying to offer this person, what’s the next point you could serve them with? And I claimed well, when someone purchases the DVD the most annoying point is currently they have to go to Home Depot as well as they need to acquire the pipes, as well as they have to reduce them, and also like all this stuff to make this impressive weapon, as well as he stated, well suppose rather than you telling them to go acquire the stuff, what happens if you upsold them a set that did this whole thing? I have no idea if this is gon na appear on the video camera or otherwise but I assumed it looked type of cool, and so he said, make an upsell where you sell them the package.
So here is, right here is the set, so I did some math as well as I began calling about and I discovered these guys in northern Idaho that really made potato gun sets, as well as I would spend, I would start selling these for $197, and now this became my extremely first funnel ever.
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Once again, I didn’t understand it was called a funnel at the time, yet somebody come, they click on the ad, they would see my DVD, they would acquire my DVD. Clickfunnels landscaper. On the next page, our upsell claims hey, the DVD’s coming, do you want me to deliver the pipelines with you also so it’ll conserve you time? Just $197, people are like that would be wonderful, and they would certainly click the button as well as they would certainly buy it, alright? Now, what took place, if you consider the math, was interesting is that Google really did not transform their ad costs.
They still were charging me $50 a day, right? To ensure that really did not alter, yet I came right here as well as I spent $37, so I lost some money, but then what happened is that out of 3 people who purchased the DVD would get this, right? So let’s say I obtained a number of clicks over here, boom, as well as say there’s 3 people right here that acquired the DVD.
One of these people after that would certainly go and also acquire this. Clickfunnels landscaper. For each DVD I sold, so I made $37, 1/3 of those people acquired this, so I take $197, I separate it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, seven plus 5 amounts to 12, nine, 10, 102.
So now I was making $102 for every single person that bought the DVD, does that make sense? ‘Cause one out of 3 acquired the package as well, alright? So now I was on Google, I was paying $50 a day in ads, however I was making, generally, $102 a day.
I put $50 in, I got $102 back, okay, and all of a abrupt, I began looking, I was like I am the smartest male to life once more. Clickfunnels landscaper. I invested $50, I get back $102, therefore I was back in business, potato weapon sales were cranking, I was having fun, and afterwards I recognized wait a minute, potato guns are great, however the marketplace’s such as this little.
Like what various other markets could I do this with? As well as I began assuming, I said well, what if I did this in speed reading? I fulfilled a guy who was the world’s fastest reader, Howard Berg, and so we set up a funnel for rate analysis and also it functioned, and also we claimed, what if we did this in the dating market? And also I located someone who was a dating expert, we plugged it in.
Suppose we did this with supplements? What if we did? And we started doing this, as well as the funnels clearly tweak every single time, yet the concepts are the same, and also I ended up being stressed, as well as over the next five or 6 years, I released over 100 various funnels in 100 different markets and also came to be consumed with it as well as it became a lot enjoyable, but this concept of a funnel operate in any kind of business, and so what I want you people to recognize is this is exactly how easy it actually is.
It’s not some difficult thing. Clickfunnels landscaper. Occasionally we get all made complex. It’s extremely easy, so like we acquire an ad to sell something. Someone buys that point, after that what’s the next logical point they require? Well, if they bought a potato gun, the next point they need is they need a potato gun set, which becomes my funnel, which’s type of what we take people via.
All right, wish you loved that tutorial about how I turned one of my leisure activities right into a sales funnel as well as transformed it into money as well as how you can do it too. Clickfunnels landscaper. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free trial together with a entire lot of various other really cool rewards that you are gon na love, and in addition to that I want you to remain tuned ’cause the next video clip is coming up right here in regarding 5 secs.
I’m gon na walk you men through 7 different sales funnel tricks that’ll help increase the conversions and just how much money you make on every one of your funnels. Clickfunnels landscaper.