Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Integration Sendlane
Hey everyone, this is Russell Brunson, as well as today we’re discussing sales funnels tutorials for beginners, as well as to do that I want to show you individuals my extremely first sales funnel I built as a newbie. Clickfunnels integration sendlane.
As a matter of fact, this is a image of me right here on the slide. This is me with my cut head making a potato weapon. Clickfunnels integration sendlane. This is the extremely first, among the very first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, however we’re gon na speak about just the basic concepts behind a sales funnel due to the fact that I think in the beginning people get all made complex, like oh, it’s gon na be truly tough, it’s gon na be hard, however I desire you to comprehend this is actually, really simple.
So right here is an actual potato weapon. I don’t recognize if you can see it on the video camera or otherwise, however we’re gon na walk you men through this. Clickfunnels integration sendlane. When I first created this with my buddy Nate Plohn, I was most likely to college at the time, I was attempting to identify like just how do I earn money on the Internet, and also somebody stated you ought to sell information products.
I resembled, that’s amazing, however I do not understand anything regarding anything, and afterwards that weekend break was spring break, and also Nate and I went and we made potato guns as well as had a wonderful weekend, and afterwards fast forward to such as the next Monday, I’m back in school, sitting there type of like doing the bored college point, and all of a abrupt I resembled wait a minute, I recognize how to make a potato weapon now.
Clickfunnels integration sendlane. That’s information, can I create a product about that? And so I was going crazy, I browsed the web. At the time, there’s a website you might browse to see the number of people were searching for various keyword phrases as well as there were 18,000 people a month searching for the phrase just how to make a potato weapon or potato weapon strategies or spud gun strategies, and also nobody had a product, and also I resembled light bulb, I’m gon na make a product teaching that.
So I got Nate, we dropped to Home Depot, we got a camera out, we shot this whole thing, and also we made our extremely first, very first product, and I put it online and also I didn’t recognize just how to sell anything so I just had like a basic website.
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The website was like hello, come and also get my thing, and then I mosted likely to this thing called Google. Clickfunnels integration sendlane. You men may have become aware of it in the past, and on Google they had these things right here, and also on the side there were these ads, and so I would pay for the Google ad, a person would certainly click on the ad, they would certainly come over here, they would certainly see this thing, as well as they would certainly be like oh my gosh, I have to get this DVD so I can learn exactly how to make a potato weapon, as well as a few of them would certainly offer me money, and also initially when we first started selling this, we were selling it for $37 a piece, therefore people would get that, which was my business, and also I remember putting the ads up as well as I was investing regarding $10 a day.
Let me do the mathematics over right here, so I was spending $10 a day in ads over below, and also from that I was averaging regarding one sale a day, all right? Currently, as a college youngster, I’m taking a look at this and also I stated alright, I offer Mr.Google $10 and afterwards he provides me back 37. That suggests I got $27 to put in my pocket. Next day I gave Mr. Google $10, he gave me back 37, I placed 27 in my pocket, and I kept doing this, and I was like I am the smartest guy to life, and after that something wicked took place.
The individuals over at Google chose they wanted to make more money, and so they transformed their formulas. I’m not gon na enter that, however they altered their algorithm, and so no longer was it like I spend $10 and also I make 37.
Clickfunnels integration sendlane. Instead, I began spending $10. Excuse me, like my ad expense increased so I started investing $50 a day to make one sale, all right? Now I’m not the sharpest tool in the tool kit, but I gave Google $50 and they offered me back 37, and I was like wait, I lost money, and after that I provided 50 as well as I lost 37.
That’s 3 or four days, I’m like wait a minute. This video game sucks, I’m losing, and so I turned my ads off. I’m like I can not play this video game, as well as I keep in mind being frustrated, and also eventually I got a telephone call from my friend, and also my friend had a similar business to me.
He claimed, hello Russell, I think I figured it out. I stated, figured what out? Clickfunnels integration sendlane. He’s like, I quit, and he really did not call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, once offer.
He claimed, what I did is that each and every single individual who acquired my product, I then upsold them something else, and also I resembled, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and he’s like, well you recognize how you most likely to McDonald’s and also you go through the drive-through as well as you’re like, hello, I intend to purchase a Big Mac, as well as the man’s like cool, do you intend to very size it? Do you desire french fries as well as a coke with that? And he starts providing you upsells.
I’m like yeah, and he’s like if you take a look at the mathematics, he’s like, McDonald’s actually sheds money selling a Big Mac but they make all their profit when somebody acquires the french fries or the Coke.
I was like, fine. Clickfunnels integration sendlane. He’s like, right now, you’re losing money selling your potato gun DVD. You just obtained ta sell these guys fries and also a coke and afterwards you’ll be profitable, and I resembled, I still do not quite get it.
He’s like, if somebody gets this, like what’s the next point you can do? Clickfunnels integration sendlane. If you were trying to offer this person, what’s the next thing you could offer them with? And I said well, when someone acquires the DVD the most bothersome thing is currently they need to go to Home Depot and also they have to get the pipes, and they need to cut them, and also like all this stuff to make this incredible gun, as well as he claimed, well suppose rather than you telling them to go buy the stuff, what happens if you upsold them a set that did this whole thing? I have no suggestion if this is gon na appear on the cam or otherwise however I assumed it looked kind of cool, and so he said, make an upsell where you sell them the set.
So right here is, below is the package, so I did some mathematics as well as I started calling around and also I located these people in north Idaho that really made potato gun kits, as well as I would spend, I would begin selling these for $197, as well as currently this became my extremely first funnel ever.
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Once again, I really did not understand it was called a funnel at the time, however somebody come, they click the ad, they would certainly see my DVD, they would buy my DVD. Clickfunnels integration sendlane. On the next page, our upsell states hey, the DVD’s coming, do you desire me to ship the pipes with you too so it’ll save you some time? Simply $197, people are like that would be fantastic, and also they ‘d click the switch as well as they would buy it, fine? Now, what took place, if you consider the math, was fascinating is that Google really did not change their ad costs.
They still were billing me $50 a day, right? So that didn’t transform, but I came below and I invested $37, so I lost some money, but after that what occurred is that out of 3 people that bought the DVD would acquire this, right? So allow’s say I obtained a number of clicks over here, boom, and also claim there’s three people right here that acquired the DVD.
One of these people then would go and get this. Clickfunnels integration sendlane. For every single DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I split it by 3. If I do the math on that, that’s $65. So if I take $65 plus $37, seven plus five equates to 12, 9, 10, 102.
So now I was making $102 for each single individual that bought the DVD, does that make sense? ‘Cause one out of three got the set too, all right? So currently I got on Google, I was paying $50 a day in ads, yet I was making, on average, $102 a day.
I put $50 in, I obtained $102 back, all right, and all of a sudden, I began looking, I was like I am the most intelligent male to life again. Clickfunnels integration sendlane. I spent $50, I return $102, and so I was back in business, potato gun sales were cranking, I was enjoying, and then I understood wait a minute, potato guns are good, however the market’s such as this little.
Like what other markets could I do this with? And I started thinking, I said well, what if I did this in rate reading? I fulfilled a guy who was the world’s fastest reader, Howard Berg, therefore we set up a funnel for speed reading and also it functioned, as well as we claimed, what if we did this in the dating market? And also I discovered a person who was a dating expert, we connected it in.
What happens if we did this with supplements? Suppose we did? As well as we began doing this, as well as the funnels undoubtedly tweak every time, however the concepts are the same, and also I became obsessed, as well as over the next five or 6 years, I released over 100 various funnels in 100 various markets and also became stressed with it as well as it became a lot fun, yet this concept of a funnel operate in any business, therefore what I want you guys to recognize is this is exactly how straightforward it actually is.
It’s not some complicated point. Clickfunnels integration sendlane. Occasionally we obtain all made complex. It’s extremely simple, so like we get an ad to sell something. Someone acquires that point, after that what’s the next logical point they require? Well, if they bought a potato weapon, the next thing they require is they require a potato gun set, which becomes my funnel, and that’s sort of what we take people with.
All right, wish you liked that tutorial about how I turned among my hobbies right into a sales funnel and also transformed it into money and just how you can do it too. Clickfunnels integration sendlane. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial along with a entire lot of other really cool rewards that you are gon na love, and also in addition to that I desire you to remain tuned ’cause the next video is showing up here in regarding five seconds.
I’m gon na walk you men via 7 different sales funnel tricks that’ll help increase the conversions as well as how much money you make on each of your funnels. Clickfunnels integration sendlane.
Clickfunnels Integration Sendlane