Sales Funnel Described – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Https:// Issue
Hey everyone, this is Russell Brunson, as well as today we’re discussing sales funnels tutorials for beginners, and also to do that I wish to reveal you men my very first sales funnel I built as a beginner. Clickfunnels https:// issue.
Actually, this is a photo of me below on the slide. This is me with my cut head making a potato gun. Clickfunnels https:// issue. This is the very first, one of the extremely first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, however we’re gon na talk about just the basic concepts behind a sales funnel due to the fact that I believe at first people obtain all complicated, like oh, it’s gon na be actually difficult, it’s gon na be hard, however I want you to recognize this is truly, really straightforward.
So right here is an real potato weapon. I do not know if you can see it on the video camera or not, but we’re gon na stroll you people through this. Clickfunnels https:// issue. When I first developed this with my friend Nate Plohn, I was going to university at the time, I was trying to identify like exactly how do I earn money online, and also a person stated you need to sell information products.
I was like, that’s outstanding, however I do not recognize anything about anything, and then that weekend was springtime break, and Nate as well as I went as well as we made potato guns and had a fantastic weekend, and afterwards fast forward to like the next Monday, I’m back in school, sitting there sort of like doing the bored institution thing, and all of a abrupt I was like wait a min, I know exactly how to make a potato weapon currently.
Clickfunnels https:// issue. That’s information, can I create a product about that? And so I was flipping out, I went online. At the time, there’s a website you might search to see the number of people were looking for different keyword phrases as well as there were 18,000 people a month searching for the expression exactly how to make a potato weapon or potato gun plans or spud gun strategies, and no one had a product, and I was like light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we decreased to Home Depot, we obtained a video camera out, we shot this whole thing, as well as we made our very first, extremely first product, as well as I place it online and I didn’t understand how to sell anything so I just had like a basic website.
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The website was like hi, come and also buy my point, and then I went to this thing called Google. Clickfunnels https:// issue. You men may have become aware of it before, as well as on Google they had these points right here, and on the side there were these ads, therefore I would pay for the Google ad, a person would certainly click on the ad, they would certainly come over right here, they would see this point, and they ‘d be like oh my gosh, I need to purchase this DVD so I can learn exactly how to make a potato gun, and several of them would provide me money, and originally when we first began selling this, we were selling it for $37 a item, therefore people would acquire that, and that was my business, and also I bear in mind placing the ads up and also I was spending concerning $10 a day.
Let me do the math over right here, so I was investing $10 a day in ads over here, as well as from that I was balancing regarding one sale a day, alright? Now, as a college youngster, I’m looking at this as well as I said all right, I provide Mr.Google $10 and then he gives me back 37. That means I got $27 to place in my pocket. Next day I offered Mr. Google $10, he gave me back 37, I put 27 in my pocket, as well as I kept doing this, and also I was like I am the smartest guy active, and afterwards something evil occurred.
The individuals over at Google determined they wanted to make more money, and so they altered their formulas. I’m not gon na enter that, however they transformed their formula, therefore no more was it like I spend $10 as well as I make 37.
Clickfunnels https:// issue. Instead, I started investing $10. Excuse me, like my ad expense rose so I began spending $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the tool kit, however I offered Google $50 and they gave me back 37, and I was like delay, I lost money, and then I gave them 50 and I lost 37.
That’s 3 or four days, I’m like wait a minute. This game sucks, I’m losing, and so I transformed my ads off. I’m like I can not play this video game, and also I bear in mind being frustrated, and also someday I obtained a call from my friend, as well as my friend had a similar business to me.
He stated, hi Russell, I think I figured it out. I claimed, figured what out? Clickfunnels https:// issue. He’s like, I quit, and he didn’t call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, once deal.
He stated, what I did is that every single person who got my product, I then upsold them something else, and also I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and also he’s like, well you recognize just how you most likely to McDonald’s as well as you go through the drive-through as well as you’re like, hello, I wish to order a Big Mac, as well as the man’s like cool, do you wish to incredibly size it? Do you desire fries as well as a coke keeping that? And also he begins offering you upsells.
I’m like yeah, and he’s like if you take a look at the math, he’s like, McDonald’s in fact sheds money selling a Big Mac however they make all their profit when somebody purchases the fries or the Coke.
I resembled, alright. Clickfunnels https:// issue. He’s like, right now, you’re losing money selling your potato gun DVD. You just got ta sell these individuals french fries and a coke and afterwards you’ll pay, and also I resembled, I still do not fairly get it.
He’s like, if someone gets this, like what’s the next thing you can do? Clickfunnels https:// issue. If you were trying to offer this person, what’s the next thing you could offer them with? And I claimed well, when someone gets the DVD one of the most annoying point is currently they need to go to Home Depot as well as they need to purchase the pipes, and also they need to cut them, as well as like all this stuff to make this amazing gun, as well as he said, well what happens if instead of you telling them to go get the stuff, suppose you upsold them a kit that did this whole thing? I have no concept if this is gon na appear on the video camera or otherwise yet I assumed it looked type of cool, therefore he said, make an upsell where you sell them the set.
So right here is, here is the kit, so I did some mathematics and also I started calling about and also I found these individuals in northern Idaho who really made potato gun packages, and I would certainly spend, I would begin selling these for $197, and now this became my really first funnel ever.
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Once more, I didn’t recognize it was called a funnel at the time, but someone come, they click on the ad, they would see my DVD, they would buy my DVD. Clickfunnels https:// issue. On the next page, our upsell claims hey, the DVD’s coming, do you want me to ship the pipelines with you as well so it’ll save you a long time? Just $197, people resemble that would certainly be superb, and they would certainly click the switch as well as they would certainly buy it, alright? Currently, what occurred, if you take a look at the mathematics, was intriguing is that Google really did not change their ad costs.
They still were charging me $50 a day, right? So that really did not alter, however I came right here and I spent $37, so I lost some money, yet after that what happened is that a person out of three people who acquired the DVD would certainly purchase this, right? So allow’s state I obtained a bunch of clicks over right here, boom, and also state there’s 3 people right here that got the DVD.
Among these people then would certainly go and also purchase this. Clickfunnels https:// issue. For each DVD I sold, so I made $37, 1/3 of those people purchased this, so I take $197, I separate it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, seven plus five amounts to 12, 9, 10, 102.
So currently I was making $102 for every single person that purchased the DVD, does that make sense? ‘Cause one out of 3 bought the package also, alright? So now I was on Google, I was paying $50 a day in ads, yet I was making, typically, $102 a day.
I placed $50 in, I got $102 back, fine, and all of a sudden, I started looking, I resembled I am the smartest man alive again. Clickfunnels https:// issue. I spent $50, I get back $102, and so I was back in business, potato weapon sales were cranking, I was having a good time, and afterwards I recognized wait a min, potato weapons are great, however the marketplace’s such as this little.
Like what other markets could I do this with? And I started believing, I stated well, what happens if I did this in speed reading? I satisfied a man that was the world’s fastest reader, Howard Berg, and so we established a funnel for rate reading and it functioned, and also we said, what if we did this in the dating market? And I discovered a person who was a dating expert, we plugged it in.
What happens if we did this with supplements? Suppose we did? And we began doing this, and the funnels clearly tweak every time, yet the concepts are the same, as well as I ended up being stressed, as well as over the next five or six years, I released over 100 different funnels in 100 different markets as well as became stressed with it as well as it became a lot enjoyable, yet this principle of a funnel operate in any kind of business, and so what I want you guys to comprehend is this is just how straightforward it really is.
It’s not some complex thing. Clickfunnels https:// issue. In some cases we obtain all made complex. It’s really simple, so like we get an ad to sell something. Someone gets that point, then what’s the next sensible point they need? Well, if they purchased a potato gun, the next point they require is they require a potato gun kit, which becomes my funnel, which’s sort of what we take people through.
All right, wish you enjoyed that tutorial concerning just how I transformed among my hobbies right into a sales funnel and turned it right into money and how you can do it also. Clickfunnels https:// issue. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free trial in addition to a entire number of other actually cool benefits that you are gon na love, and on top of that I want you to remain tuned ’cause the next video is turning up below in concerning five seconds.
I’m gon na walk you people with 7 various sales funnel secrets that’ll help increase the conversions and just how much money you make on each of your funnels. Clickfunnels https:// issue.
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