Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels How To Send People Back Into Funnel
Hey everybody, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, as well as to do that I want to show you people my very first sales funnel I built as a novice. Clickfunnels how to send people back into funnel.
As a matter of fact, this is a picture of me here on the slide. This is me with my shaved head making a potato weapon. Clickfunnels how to send people back into funnel. This is the extremely first, one of the very first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, yet we’re gon na speak about just the basic concepts behind a sales funnel since I believe at first people obtain all complicated, like oh, it’s gon na be actually tough, it’s gon na be hard, but I desire you to understand this is really, truly easy.
So right here is an actual potato gun. I don’t recognize if you can see it on the camera or otherwise, but we’re gon na stroll you individuals via this. Clickfunnels how to send people back into funnel. When I first created this with my pal Nate Plohn, I was going to college at the time, I was trying to find out like exactly how do I make money online, and also someone said you should sell information products.
I resembled, that’s outstanding, but I do not know anything regarding anything, and then that weekend break was spring break, as well as Nate and also I went as well as we made potato guns and also had a excellent weekend, and then fast forward to like the next Monday, I’m back in college, resting there kind of like doing the bored school point, and all of a unexpected I resembled wait a minute, I understand how to make a potato gun now.
Clickfunnels how to send people back into funnel. That’s information, can I create a product regarding that? Therefore I was freaking out, I browsed the web. At the time, there’s a website you can look to see the number of people were looking for different key phrases and also there were 18,000 people a month searching for the expression how to make a potato weapon or potato gun plans or potato weapon strategies, as well as nobody had a product, and also I resembled light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we decreased to Home Depot, we got a camera out, we filmed this whole thing, and also we made our very first, very first product, as well as I place it online and I really did not understand exactly how to sell anything so I simply had like a basic website.
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The website resembled hi, come and also get my point, and after that I mosted likely to this thing called Google. Clickfunnels how to send people back into funnel. You guys might have heard of it previously, as well as on Google they had these points right here, and on the side there were these ads, therefore I would pay for the Google ad, someone would certainly click the ad, they ‘d come over below, they would certainly see this point, as well as they would certainly resemble oh my gosh, I have to buy this DVD so I can learn just how to make a potato weapon, as well as some of them would certainly provide me money, as well as at first when we first began selling this, we were selling it for $37 a piece, therefore people would get that, which was my business, and I keep in mind putting the ads up and also I was spending regarding $10 a day.
Let me do the math over below, so I was investing $10 a day in ads over here, and also from that I was balancing about one sale a day, alright? Now, as a university youngster, I’m looking at this and I claimed fine, I give Mr.Google $10 and then he offers me back 37. That implies I obtained $27 to place in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I placed 27 in my pocket, and also I maintained doing this, as well as I was like I am the most intelligent man to life, and after that something bad happened.
The people over at Google determined they wished to make even more money, therefore they altered their algorithms. I’m not gon na get involved in that, however they transformed their algorithm, therefore no longer was it like I spend $10 and I make 37.
Clickfunnels how to send people back into funnel. Instead, I began investing $10. Excuse me, like my ad expense went up so I began investing $50 a day to make one sale, okay? Now I’m not the sharpest tool in the tool kit, but I provided Google $50 and they gave me back 37, as well as I resembled wait, I lost money, and afterwards I gave them 50 and I lost 37.
That’s 3 or 4 days, I’m like wait a minute. This game draws, I’m losing, therefore I turned my ads off. I’m like I can’t play this video game, as well as I bear in mind being irritated, as well as someday I got a phone call from my friend, as well as my friend had a comparable business to me.
He stated, hi Russell, I assume I figured it out. I claimed, figured what out? Clickfunnels how to send people back into funnel. He’s like, I stopped, and also he didn’t call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one time offer.
He claimed, what I did is that every single individual that acquired my product, I after that upsold them another thing, and I was like, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and also he’s like, well you understand just how you most likely to McDonald’s as well as you go through the drive-through as well as you’re like, hello, I intend to purchase a Big Mac, and the guy’s like cool, do you wish to extremely size it? Do you desire french fries and a coke keeping that? As well as he starts providing you upsells.
I’m like yeah, as well as he’s like if you look at the math, he’s like, McDonald’s really sheds money selling a Big Mac yet they make all their profit when somebody buys the fries or the Coke.
I resembled, all right. Clickfunnels how to send people back into funnel. He’s like, today, you’re losing money selling your potato gun DVD. You simply obtained ta sell these guys french fries and also a coke and after that you’ll be profitable, as well as I was like, I still don’t fairly get it.
He’s like, if somebody purchases this, like what’s the next point you can do? Clickfunnels how to send people back into funnel. If you were attempting to serve this person, what’s the next point you could offer them with? And also I said well, when a person acquires the DVD the most annoying point is now they need to go to Home Depot and also they have to acquire the pipes, and they need to cut them, as well as like all this stuff to make this outstanding gun, as well as he stated, well what if rather than you telling them to go get right stuff, suppose you upsold them a kit that did this whole thing? I have no concept if this is gon na show up on the video camera or not but I believed it looked kind of cool, and so he stated, make an upsell where you sell them the kit.
So below is, here is the kit, so I did some math and I began calling about and I discovered these men in northern Idaho that actually made potato weapon packages, as well as I would certainly spend, I would certainly start selling these for $197, as well as currently this became my extremely first funnel ever before.
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Again, I really did not understand it was called a funnel at the time, but somebody come, they click on the ad, they would see my DVD, they would get my DVD. Clickfunnels how to send people back into funnel. On the next page, our upsell states hey, the DVD’s coming, do you want me to ship the pipes with you too so it’ll save you time? Simply $197, people resemble that would be fantastic, and they ‘d click the button as well as they would buy it, all right? Now, what took place, if you look at the mathematics, was interesting is that Google didn’t alter their ad costs.
They still were billing me $50 a day, right? So that really did not transform, yet I came below and also I spent $37, so I lost some money, but then what happened is that a person out of 3 people who purchased the DVD would certainly acquire this, right? So let’s say I got a bunch of clicks over below, boom, as well as claim there’s 3 people right here that got the DVD.
One of these people after that would certainly go and also buy this. Clickfunnels how to send people back into funnel. For every single DVD I marketed, so I made $37, 1/3 of those people purchased this, so I take $197, I separate it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 amounts to 12, 9, 10, 102.
So currently I was making $102 for every single individual that got the DVD, does that make good sense? ‘Cause one out of 3 acquired the set also, alright? So currently I was on Google, I was paying $50 a day in ads, however I was making, usually, $102 a day.
I placed $50 in, I got $102 back, okay, and all of a abrupt, I started looking, I was like I am the smartest male active once again. Clickfunnels how to send people back into funnel. I spent $50, I come back $102, therefore I was back in business, potato gun sales were cranking, I was having fun, and then I realized wait a minute, potato weapons are excellent, yet the market’s like this little.
Like what various other markets could I do this with? As well as I started believing, I stated well, what happens if I did this in rate analysis? I met a individual that was the globe’s fastest visitor, Howard Berg, and so we established a funnel for speed analysis as well as it worked, as well as we said, what if we did this in the dating market? As well as I located someone who was a dating expert, we plugged it in.
What happens if we did this with supplements? What happens if we did? As well as we started doing this, and also the funnels certainly fine-tune every time, however the concepts coincide, and I ended up being consumed, and over the next five or six years, I introduced over 100 different funnels in 100 different markets and also came to be consumed with it and also it became so much enjoyable, yet this idea of a funnel works in any business, therefore what I want you individuals to comprehend is this is exactly how straightforward it really is.
It’s not some complex thing. Clickfunnels how to send people back into funnel. Occasionally we obtain all complicated. It’s really simple, so like we buy an ad to sell something. Somebody buys that point, then what’s the next logical point they require? Well, if they acquired a potato weapon, the next point they require is they need a potato weapon kit, which becomes my funnel, and that’s sort of what we take people through.
All right, hope you liked that tutorial regarding how I turned among my hobbies right into a sales funnel and also turned it right into money and how you can do it also. Clickfunnels how to send people back into funnel. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test along with a whole number of other truly cool benefits that you are gon na love, and also in addition to that I desire you to remain tuned ’cause the next video clip is coming up here in about five seconds.
I’m gon na stroll you individuals through 7 various sales funnel keys that’ll help increase the conversions and also how much money you make on every one of your funnels. Clickfunnels how to send people back into funnel.
Clickfunnels How To Send People Back Into Funnel