Sales Funnel Discussed – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels How To Make Price Before And After
Hey everyone, this is Russell Brunson, as well as today we’re discussing sales funnels tutorials for beginners, and also to do that I want to reveal you men my really first sales funnel I built as a newbie. Clickfunnels how to make price before and after.
Actually, this is a photo of me here on the slide. This is me with my cut head making a potato weapon. Clickfunnels how to make price before and after. This is the very first, one of the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, yet we’re gon na discuss simply the basic concepts behind a sales funnel since I think initially people obtain all made complex, like oh, it’s gon na be actually challenging, it’s gon na be hard, but I want you to recognize this is truly, actually easy.
So here is an actual potato gun. I don’t know if you can see it on the video camera or otherwise, but we’re gon na walk you men via this. Clickfunnels how to make price before and after. When I first produced this with my pal Nate Plohn, I was most likely to college at the time, I was attempting to find out like how do I generate income on the Internet, and someone said you should sell information products.
I resembled, that’s amazing, however I don’t know anything about anything, and after that that weekend was spring break, as well as Nate as well as I went and we made potato guns as well as had a excellent weekend, and then fast forward to such as the next Monday, I’m back in school, sitting there sort of like doing the bored school point, and all of a sudden I resembled wait a minute, I recognize exactly how to make a potato gun currently.
Clickfunnels how to make price before and after. That’s information, can I create a product about that? And so I was going nuts, I went on the internet. At the time, there’s a website you can browse to see the number of people were looking for various key words and also there were 18,000 people a month looking for the expression exactly how to make a potato gun or potato weapon plans or potato weapon plans, and also nobody had a product, as well as I resembled light bulb, I’m gon na make a product teaching that.
So I got Nate, we decreased to Home Depot, we obtained a video camera out, we recorded this whole thing, and also we made our really first, extremely first product, as well as I put it online and also I really did not understand how to sell anything so I simply had like a basic website.
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The website resembled hey, come as well as buy my thing, and then I mosted likely to this thing called Google. Clickfunnels how to make price before and after. You people might have heard of it in the past, and also on Google they had these things right here, as well as on the side there were these ads, and so I would certainly spend for the Google ad, someone would click on the ad, they would certainly come over right here, they would see this point, and also they ‘d be like oh my gosh, I must buy this DVD so I can learn exactly how to make a potato weapon, and some of them would offer me money, and also at first when we first started selling this, we were selling it for $37 a item, therefore people would buy that, which was my business, and I remember placing the ads up as well as I was investing regarding $10 a day.
Let me do the math over here, so I was spending $10 a day in ads over below, and from that I was averaging concerning one sale a day, alright? Currently, as a college kid, I’m looking at this and also I claimed okay, I give Mr.Google $10 and after that he provides me back 37. That suggests I got $27 to put in my pocket. Next day I provided Mr. Google $10, he offered me back 37, I put 27 in my pocket, and I kept doing this, as well as I was like I am the smartest guy alive, and after that something bad took place.
The guys over at Google decided they wished to make even more money, therefore they transformed their formulas. I’m not gon na enter into that, but they transformed their algorithm, and so no more was it like I spend $10 and also I make 37.
Clickfunnels how to make price before and after. Instead, I started spending $10. Excuse me, like my ad expense rose so I started investing $50 a day to make one sale, alright? Now I’m not the sharpest tool in the tool kit, yet I gave Google $50 and also they gave me back 37, and I resembled wait, I lost money, and then I gave them 50 and also I lost 37.
That’s 3 or 4 days, I’m like wait a minute. This video game draws, I’m losing, therefore I transformed my ads off. I’m like I can’t play this video game, as well as I keep in mind being frustrated, and also someday I got a call from my friend, and my friend had a similar business to me.
He stated, hi Russell, I believe I figured it out. I stated, figured what out? Clickfunnels how to make price before and after. He’s like, I stopped, and also he didn’t call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, once offer.
He said, what I did is that each and every single person that got my product, I then upsold them another thing, and also I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and also he’s like, well you recognize just how you most likely to McDonald’s and also you go through the drive-through as well as you’re like, hi there, I want to get a Big Mac, as well as the guy’s like cool, do you wish to incredibly dimension it? Do you want french fries and a coke keeping that? And he begins providing you upsells.
I’m like yeah, as well as he’s like if you take a look at the mathematics, he’s like, McDonald’s really loses money selling a Big Mac but they make all their profit when a person purchases the french fries or the Coke.
I resembled, all right. Clickfunnels how to make price before and after. He’s like, today, you’re losing money selling your potato gun DVD. You simply got ta sell these individuals fries and also a coke and afterwards you’ll pay, and I was like, I still don’t fairly get it.
He’s like, if a person buys this, like what’s the next point you can do? Clickfunnels how to make price before and after. If you were trying to offer this person, what’s the next thing you could offer them with? And I said well, when a person gets the DVD one of the most bothersome thing is currently they have to go to Home Depot and also they need to get the pipelines, and also they have to cut them, and like all this things to make this remarkable gun, and also he claimed, well what happens if instead of you telling them to go buy right stuff, what happens if you upsold them a kit that did this whole thing? I have no idea if this is gon na show up on the electronic camera or otherwise however I assumed it looked kind of cool, therefore he claimed, make an upsell where you sell them the package.
So right here is, right here is the package, so I did some math as well as I started calling about and I discovered these individuals in north Idaho that really made potato gun kits, and I would spend, I would certainly start selling these for $197, and currently this became my really first funnel ever.
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Once more, I really did not know it was called a funnel at the time, but a person come, they click on the ad, they would certainly see my DVD, they would buy my DVD. Clickfunnels how to make price before and after. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipelines with you as well so it’ll save you a long time? Simply $197, people are like that would be fantastic, and they would certainly click the switch and they would buy it, fine? Now, what took place, if you take a look at the math, was interesting is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? To make sure that really did not alter, however I came below and I invested $37, so I lost some money, however after that what happened is that out of 3 people who got the DVD would acquire this, right? So allow’s say I got a lot of clicks over below, boom, and also state there’s 3 people right here that bought the DVD.
Among these people then would go and acquire this. Clickfunnels how to make price before and after. For each DVD I sold, so I made $37, 1/3 of those people purchased this, so I take $197, I divide it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus five equals 12, nine, 10, 102.
So currently I was making $102 for every single individual that got the DVD, does that make good sense? ‘Cause one out of 3 acquired the kit as well, okay? So now I was on Google, I was paying $50 a day in ads, but I was making, usually, $102 a day.
I placed $50 in, I got $102 back, fine, and all of a abrupt, I began looking, I was like I am the smartest guy to life once again. Clickfunnels how to make price before and after. I spent $50, I return $102, and so I was back in business, potato weapon sales were cranking, I was having a good time, and then I realized wait a min, potato guns are excellent, however the market’s similar to this little.
Like what various other markets could I do this with? And I began believing, I stated well, what if I did this in rate analysis? I fulfilled a guy that was the globe’s fastest visitor, Howard Berg, and so we established a funnel for speed analysis and it worked, as well as we said, suppose we did this in the dating market? And also I located a person who was a dating expert, we connected it in.
What happens if we did this with supplements? What if we did? And also we began doing this, as well as the funnels certainly fine-tune every single time, however the concepts are the same, and also I ended up being consumed, and also over the next 5 or 6 years, I introduced over 100 various funnels in 100 different markets and also came to be consumed with it as well as it ended up being a lot fun, yet this concept of a funnel operate in any business, therefore what I want you guys to understand is this is just how straightforward it truly is.
It’s not some complicated thing. Clickfunnels how to make price before and after. In some cases we get all made complex. It’s really simple, so like we get an ad to sell something. Somebody acquires that thing, after that what’s the next rational thing they require? Well, if they got a potato gun, the next thing they need is they need a potato gun kit, which becomes my funnel, which’s type of what we take people through.
All right, wish you enjoyed that tutorial regarding how I turned among my leisure activities right into a sales funnel and also turned it right into money as well as just how you can do it also. Clickfunnels how to make price before and after. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial together with a whole number of other truly cool bonus offers that you are gon na love, as well as in addition to that I desire you to remain tuned ’cause the next video is coming up here in about 5 seconds.
I’m gon na walk you men via 7 various sales funnel secrets that’ll help increase the conversions and just how much money you make on every one of your funnels. Clickfunnels how to make price before and after.
Clickfunnels How To Make Price Before And After