Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Funnel Hacks Webinar Funnels
Hey everyone, this is Russell Brunson, as well as today we’re talking about sales funnels tutorials for beginners, and to do that I want to reveal you guys my extremely first sales funnel I built as a newbie. Clickfunnels funnel hacks webinar funnels.
In fact, this is a photo of me below on the slide. This is me with my shaved head making a potato gun. Clickfunnels funnel hacks webinar funnels. This is the very first, one of the really first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, however we’re gon na talk about just the basic concepts behind a sales funnel because I assume at first people obtain all complicated, like oh, it’s gon na be really difficult, it’s gon na be hard, however I desire you to comprehend this is actually, really basic.
So right here is an actual potato gun. I don’t know if you can see it on the electronic camera or not, but we’re gon na walk you guys with this. Clickfunnels funnel hacks webinar funnels. When I first produced this with my buddy Nate Plohn, I was most likely to college at the time, I was attempting to figure out like exactly how do I make money on the Internet, as well as a person claimed you must sell information products.
I was like, that’s remarkable, yet I don’t understand anything about anything, and after that that weekend was spring break, and also Nate as well as I went and also we made potato weapons as well as had a terrific weekend, and after that fast forward to like the next Monday, I’m back in institution, resting there type of like doing the bored institution thing, and all of a abrupt I was like wait a minute, I understand just how to make a potato weapon now.
Clickfunnels funnel hacks webinar funnels. That’s information, can I create a product about that? Therefore I was going crazy, I went on the internet. At the time, there’s a website you can look to see the amount of people were looking for various key words and there were 18,000 people a month searching for the phrase just how to make a potato weapon or potato gun strategies or potato gun strategies, and also no one had a product, and also I resembled light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we went down to Home Depot, we got a video camera out, we recorded this whole thing, and also we made our very first, very first product, as well as I put it online as well as I didn’t understand exactly how to sell anything so I simply had like a basic website.
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The website resembled hi, come as well as purchase my thing, and after that I went to this point called Google. Clickfunnels funnel hacks webinar funnels. You people may have come across it previously, and also on Google they had these points right here, as well as on the side there were these ads, therefore I would certainly pay for the Google ad, somebody would certainly click on the ad, they ‘d come over here, they would see this thing, and also they ‘d resemble oh my gosh, I have to acquire this DVD so I can learn just how to make a potato gun, as well as a few of them would offer me money, and also initially when we first started selling this, we were selling it for $37 a piece, therefore people would buy that, and that was my business, and I bear in mind placing the ads up and also I was spending regarding $10 a day.
Let me do the mathematics over right here, so I was investing $10 a day in ads over right here, as well as from that I was averaging about one sale a day, okay? Currently, as a college child, I’m looking at this and I stated alright, I give Mr.Google $10 and after that he gives me back 37. That suggests I obtained $27 to put in my pocket. Next day I gave Mr. Google $10, he offered me back 37, I placed 27 in my pocket, as well as I kept doing this, and also I was like I am the most intelligent male to life, and afterwards something evil took place.
The individuals over at Google chose they wished to make even more money, and so they changed their formulas. I’m not gon na get into that, but they altered their algorithm, and so no longer was it like I spend $10 and I make 37.
Clickfunnels funnel hacks webinar funnels. Rather, I started spending $10. Excuse me, like my ad expense rose so I started spending $50 a day to make one sale, fine? Now I’m not the sharpest tool in the tool kit, however I offered Google $50 and also they gave me back 37, and also I was like delay, I lost money, and after that I provided 50 and also I lost 37.
That’s three or 4 days, I’m like wait a minute. This video game draws, I’m losing, therefore I transformed my ads off. I’m like I can’t play this video game, as well as I keep in mind being annoyed, and also eventually I got a telephone call from my friend, and also my friend had a similar business to me.
He stated, hey Russell, I think I figured it out. I claimed, figured what out? Clickfunnels funnel hacks webinar funnels. He’s like, I stopped, and he didn’t call it the funnel, he’s like I created this thing called an upsell. He called it an OTO, one time offer.
He stated, what I did is that every individual who bought my product, I after that upsold them another thing, and I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you understand just how you most likely to McDonald’s and also you go through the drive-through and you’re like, hello, I want to purchase a Big Mac, as well as the guy’s like cool, do you intend to incredibly dimension it? Do you desire french fries and a coke with that said? And also he starts using you upsells.
I’m like yeah, as well as he’s like if you take a look at the mathematics, he’s like, McDonald’s actually loses money selling a Big Mac however they make all their profit when someone acquires the fries or the Coke.
I was like, okay. Clickfunnels funnel hacks webinar funnels. He’s like, now, you’re losing money selling your potato weapon DVD. You simply got ta sell these people fries as well as a coke and after that you’ll pay, and I was like, I still do not quite get it.
He’s like, if somebody buys this, like what’s the next thing you can do? Clickfunnels funnel hacks webinar funnels. If you were attempting to serve this person, what’s the next point you could offer them with? And also I claimed well, when somebody purchases the DVD the most aggravating thing is currently they have to go to Home Depot and they have to buy the pipes, as well as they need to cut them, and also like all this stuff to make this remarkable weapon, and he said, well what if as opposed to you telling them to go buy the stuff, what happens if you upsold them a set that did this whole thing? I have no idea if this is gon na appear on the camera or not however I believed it looked type of cool, and so he claimed, make an upsell where you sell them the kit.
So here is, here is the set, so I did some mathematics and also I started calling around as well as I found these individuals in northern Idaho that really made potato gun packages, and also I would spend, I would begin selling these for $197, as well as currently this became my really first funnel ever.
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Once more, I really did not recognize it was called a funnel at the time, however somebody come, they click on the ad, they would see my DVD, they would buy my DVD. Clickfunnels funnel hacks webinar funnels. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipes with you also so it’ll save you a long time? Simply $197, people are like that would be wonderful, and they ‘d click the switch as well as they would buy it, fine? Now, what occurred, if you consider the mathematics, was fascinating is that Google really did not transform their ad costs.
They still were billing me $50 a day, right? So that didn’t change, however I came below as well as I invested $37, so I lost some money, however after that what happened is that out of three people who purchased the DVD would certainly buy this, right? So allow’s say I obtained a bunch of clicks over right here, boom, and also claim there’s 3 people right here that bought the DVD.
Among these people after that would certainly go as well as get this. Clickfunnels funnel hacks webinar funnels. For each DVD I marketed, so I made $37, 1/3 of those people got this, so I take $197, I divide it by three. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus 5 equals 12, nine, 10, 102.
So currently I was making $102 for every single single individual that bought the DVD, does that make good sense? ‘Cause one out of three purchased the package as well, alright? So now I was on Google, I was paying $50 a day in ads, however I was making, usually, $102 a day.
I put $50 in, I obtained $102 back, all right, and all of a unexpected, I started looking, I resembled I am the smartest male to life once more. Clickfunnels funnel hacks webinar funnels. I invested $50, I return $102, therefore I was back in business, potato weapon sales were cranking, I was enjoying, and afterwards I understood wait a min, potato guns are good, however the marketplace’s like this little.
Like what other markets could I do this with? And also I began believing, I claimed well, what happens if I did this in rate analysis? I satisfied a person that was the world’s fastest viewers, Howard Berg, therefore we established a funnel for rate reading as well as it functioned, and we said, suppose we did this in the dating market? As well as I found somebody that was a dating expert, we connected it in.
What happens if we did this with supplements? Suppose we did? As well as we started doing this, and the funnels obviously modify each and every single time, but the concepts are the same, as well as I ended up being stressed, and also over the next 5 or 6 years, I introduced over 100 various funnels in 100 various markets and came to be stressed with it and it became a lot enjoyable, but this concept of a funnel works in any business, therefore what I want you people to recognize is this is how straightforward it truly is.
It’s not some complex point. Clickfunnels funnel hacks webinar funnels. Often we get all complicated. It’s very easy, so like we acquire an ad to sell something. Someone acquires that point, after that what’s the next logical thing they need? Well, if they got a potato weapon, the next thing they require is they require a potato gun set, and that becomes my funnel, and that’s kind of what we take people via.
All right, wish you enjoyed that tutorial about exactly how I turned among my hobbies right into a sales funnel and turned it right into money and also how you can do it as well. Clickfunnels funnel hacks webinar funnels. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free test together with a entire lot of various other really cool incentives that you are gon na love, and also on top of that I desire you to stay tuned ’cause the next video is coming up here in concerning 5 secs.
I’m gon na walk you individuals via seven different sales funnel keys that’ll help increase the conversions and just how much money you make on each of your funnels. Clickfunnels funnel hacks webinar funnels.
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