Sales Funnel Described – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Funnel Builder Secrets
Hey everybody, this is Russell Brunson, and today we’re discussing sales funnels tutorials for beginners, as well as to do that I intend to show you individuals my very first sales funnel I built as a newbie. Clickfunnels funnel builder secrets.
Actually, this is a picture of me here on the slide. This is me with my shaved head making a potato gun. Clickfunnels funnel builder secrets. This is the really first, among the very first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, yet we’re gon na discuss just the basic concepts behind a sales funnel since I believe at first people obtain all complicated, like oh, it’s gon na be actually hard, it’s gon na be hard, but I want you to comprehend this is really, truly straightforward.
So right here is an real potato weapon. I do not recognize if you can see it on the electronic camera or otherwise, but we’re gon na stroll you men with this. Clickfunnels funnel builder secrets. When I first created this with my friend Nate Plohn, I was most likely to university at the time, I was attempting to identify like exactly how do I make money on the web, as well as a person said you should sell information products.
I resembled, that’s outstanding, but I do not understand anything about anything, and afterwards that weekend was spring break, and Nate as well as I went as well as we made potato weapons and also had a fantastic weekend break, and afterwards fast forward to such as the next Monday, I’m back in institution, resting there type of like doing the bored institution thing, and all of a unexpected I resembled wait a minute, I recognize just how to make a potato weapon now.
Clickfunnels funnel builder secrets. That’s information, can I create a product regarding that? Therefore I was going crazy, I went online. At the time, there’s a website you can browse to see how many people were looking for different key phrases and also there were 18,000 people a month searching for the expression how to make a potato weapon or potato weapon plans or potato gun plans, and also no one had a product, and also I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we decreased to Home Depot, we obtained a video camera out, we recorded this whole thing, and we made our really first, very first product, and also I place it online and also I didn’t understand exactly how to sell anything so I just had like a basic website.
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The website resembled hello, come as well as acquire my point, and afterwards I went to this point called Google. Clickfunnels funnel builder secrets. You individuals might have heard of it in the past, and on Google they had these things right here, and on the side there were these ads, and so I would pay for the Google ad, somebody would certainly click on the ad, they ‘d come below, they would see this thing, as well as they would certainly resemble oh my gosh, I must buy this DVD so I can learn just how to make a potato gun, and also some of them would certainly provide me money, and initially when we first began selling this, we were selling it for $37 a piece, and so people would certainly purchase that, which was my business, and also I keep in mind placing the ads up as well as I was spending concerning $10 a day.
Let me do the math over right here, so I was spending $10 a day in ads over here, and from that I was balancing about one sale a day, okay? Now, as a college kid, I’m looking at this and I stated okay, I give Mr.Google $10 and after that he provides me back 37. That implies I got $27 to place in my pocket. Next day I provided Mr. Google $10, he gave me back 37, I put 27 in my pocket, and also I maintained doing this, as well as I was like I am the smartest male alive, and afterwards something wicked occurred.
The individuals over at Google chose they wanted to make even more money, therefore they changed their algorithms. I’m not gon na get involved in that, however they altered their formula, therefore no more was it like I spend $10 and I make 37.
Clickfunnels funnel builder secrets. Rather, I started investing $10. Excuse me, like my ad price increased so I began investing $50 a day to make one sale, alright? Now I’m not the sharpest tool in the toolbox, however I offered Google $50 as well as they offered me back 37, and also I was like wait, I lost money, and after that I gave them 50 as well as I lost 37.
That’s three or four days, I’m like wait a min. This game sucks, I’m losing, therefore I transformed my ads off. I’m like I can’t play this game, and also I keep in mind being frustrated, and also someday I got a telephone call from my friend, and also my friend had a similar business to me.
He claimed, hi there Russell, I assume I figured it out. I claimed, figured what out? Clickfunnels funnel builder secrets. He’s like, I quit, and also he really did not call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, once offer.
He claimed, what I did is that each and every single person that purchased my product, I then upsold them something else, and I was like, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, as well as he’s like, well you know how you most likely to McDonald’s as well as you go through the drive-through and you’re like, hi there, I want to order a Big Mac, and also the man’s like cool, do you wish to super size it? Do you desire fries and a coke with that? And also he starts providing you upsells.
I’m like yeah, as well as he’s like if you look at the mathematics, he’s like, McDonald’s in fact sheds money selling a Big Mac but they make all their profit when a person buys the french fries or the Coke.
I resembled, okay. Clickfunnels funnel builder secrets. He’s like, right now, you’re losing money selling your potato gun DVD. You just obtained ta sell these men fries and also a coke and afterwards you’ll pay, and also I resembled, I still do not rather get it.
He’s like, if a person gets this, like what’s the next point you can do? Clickfunnels funnel builder secrets. If you were trying to serve he or she, what’s the next thing you could offer them with? As well as I stated well, when a person gets the DVD one of the most annoying thing is now they have to go to Home Depot as well as they need to buy the pipes, and they need to reduce them, and like all this stuff to make this outstanding weapon, as well as he claimed, well what if instead of you telling them to go purchase the stuff, what happens if you upsold them a set that did this whole thing? I have no idea if this is gon na appear on the electronic camera or otherwise however I assumed it looked sort of cool, therefore he said, make an upsell where you sell them the package.
So below is, below is the package, so I did some math and I began calling around and also I located these people in northern Idaho who really made potato weapon sets, as well as I would spend, I would certainly begin selling these for $197, and also now this became my extremely first funnel ever.
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Once more, I didn’t know it was called a funnel at the time, yet a person come, they click the ad, they would see my DVD, they would purchase my DVD. Clickfunnels funnel builder secrets. On the next page, our upsell says hey, the DVD’s coming, do you want me to ship the pipes with you as well so it’ll save you some time? Just $197, people resemble that would certainly be wonderful, and also they would certainly click the switch and also they would certainly buy it, okay? Currently, what happened, if you check out the math, was intriguing is that Google didn’t transform their ad costs.
They still were billing me $50 a day, right? To make sure that didn’t change, yet I came here and I invested $37, so I lost some money, but after that what happened is that one out of 3 people that purchased the DVD would certainly acquire this, right? So let’s claim I obtained a number of clicks over below, boom, as well as state there’s 3 people right here that bought the DVD.
One of these people after that would certainly go and acquire this. Clickfunnels funnel builder secrets. For every single DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I divide it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 equals 12, 9, 10, 102.
So now I was making $102 for every single individual that got the DVD, does that make good sense? ‘Cause one out of 3 purchased the kit also, alright? So now I got on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I put $50 in, I got $102 back, okay, and all of a abrupt, I started looking, I resembled I am the smartest male active once more. Clickfunnels funnel builder secrets. I spent $50, I come back $102, and so I was back in business, potato weapon sales were cranking, I was enjoying, and afterwards I understood wait a minute, potato weapons are great, yet the market’s such as this little.
Like what various other markets could I do this with? As well as I started assuming, I stated well, what happens if I did this in rate analysis? I fulfilled a person who was the world’s fastest viewers, Howard Berg, and so we set up a funnel for speed reading and it functioned, as well as we stated, suppose we did this in the dating market? As well as I discovered somebody that was a dating expert, we connected it in.
What happens if we did this with supplements? What if we did? And also we started doing this, and the funnels undoubtedly tweak every single time, yet the concepts coincide, and I ended up being consumed, and over the next five or 6 years, I released over 100 various funnels in 100 different markets as well as ended up being stressed with it and it came to be a lot enjoyable, but this idea of a funnel operate in any kind of business, and so what I want you guys to comprehend is this is how easy it actually is.
It’s not some challenging point. Clickfunnels funnel builder secrets. Often we obtain all made complex. It’s really simple, so like we acquire an ad to sell something. Somebody gets that thing, then what’s the next sensible point they need? Well, if they acquired a potato gun, the next point they need is they need a potato gun kit, which becomes my funnel, which’s kind of what we take people via.
All right, wish you loved that tutorial concerning exactly how I turned among my pastimes right into a sales funnel as well as transformed it into money and also exactly how you can do it too. Clickfunnels funnel builder secrets. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial along with a whole bunch of other actually cool incentives that you are gon na love, and also in addition to that I want you to stay tuned ’cause the next video is turning up right here in concerning 5 secs.
I’m gon na stroll you men via seven various sales funnel tricks that’ll help increase the conversions and just how much money you make on every one of your funnels. Clickfunnels funnel builder secrets.
Clickfunnels Funnel Builder Secrets