Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Form To Email
Hey everybody, this is Russell Brunson, and also today we’re discussing sales funnels tutorials for beginners, and to do that I intend to reveal you people my very first sales funnel I built as a beginner. Clickfunnels form to email.
Actually, this is a picture of me here on the slide. This is me with my cut head making a potato weapon. Clickfunnels form to email. This is the extremely first, among the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, but we’re gon na discuss simply the basic concepts behind a sales funnel due to the fact that I believe at first people get all complicated, like oh, it’s gon na be really tough, it’s gon na be hard, yet I desire you to recognize this is really, really easy.
So right here is an real potato gun. I do not know if you can see it on the camera or not, yet we’re gon na walk you individuals via this. Clickfunnels form to email. When I first produced this with my friend Nate Plohn, I was going to university at the time, I was trying to figure out like how do I generate income on the web, and a person stated you should sell information products.
I resembled, that’s incredible, yet I don’t recognize anything about anything, and afterwards that weekend was springtime break, and Nate as well as I went and we made potato weapons as well as had a wonderful weekend break, and after that fast forward to like the next Monday, I’m back in college, sitting there sort of like doing the bored school point, and all of a unexpected I was like wait a minute, I understand just how to make a potato weapon currently.
Clickfunnels form to email. That’s information, can I create a product regarding that? Therefore I was flipping out, I went on the internet. At the time, there’s a website you can browse to see how many people were searching for various key phrases and also there were 18,000 people a month looking for the expression just how to make a potato weapon or potato weapon plans or spud weapon strategies, as well as nobody had a product, and I resembled light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we dropped to Home Depot, we obtained a video camera out, we shot this whole thing, and we made our very first, really first product, and also I place it online and also I didn’t recognize exactly how to sell anything so I just had like a basic website.
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The website was like hey, come and purchase my thing, and then I went to this point called Google. Clickfunnels form to email. You men might have become aware of it previously, and also on Google they had these things right here, and on the side there were these ads, and so I would certainly spend for the Google ad, a person would certainly click on the ad, they ‘d come here, they would certainly see this point, and also they would certainly be like oh my gosh, I need to buy this DVD so I can learn exactly how to make a potato gun, and a few of them would give me money, and also initially when we first started selling this, we were selling it for $37 a piece, and so people would purchase that, and that was my business, and also I bear in mind placing the ads up and I was spending regarding $10 a day.
Let me do the mathematics over here, so I was investing $10 a day in ads over here, and from that I was balancing regarding one sale a day, fine? Now, as a college kid, I’m looking at this and I stated alright, I provide Mr.Google $10 and then he offers me back 37. That implies I got $27 to put in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I placed 27 in my pocket, and also I kept doing this, and also I was like I am the most intelligent guy active, and after that something wicked occurred.
The individuals over at Google decided they wished to make even more money, therefore they altered their formulas. I’m not gon na enter that, but they changed their formula, therefore no longer was it like I spend $10 as well as I make 37.
Clickfunnels form to email. Rather, I started investing $10. Excuse me, like my ad cost increased so I started spending $50 a day to make one sale, all right? Now I’m not the sharpest tool in the tool kit, but I offered Google $50 and also they gave me back 37, and also I resembled delay, I lost money, and afterwards I gave them 50 and also I lost 37.
That’s three or 4 days, I’m like wait a min. This video game sucks, I’m losing, therefore I transformed my ads off. I’m like I can not play this game, and also I keep in mind being annoyed, and eventually I got a telephone call from my friend, and also my friend had a comparable business to me.
He said, hey Russell, I believe I figured it out. I said, figured what out? Clickfunnels form to email. He’s like, I stopped, and he really did not call it the funnel, he’s like I created this point called an upsell. He called it an OTO, one-time deal.
He said, what I did is that every single individual that acquired my product, I after that upsold them something else, and I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and he’s like, well you recognize just how you go to McDonald’s and also you experience the drive-through and also you’re like, hello, I wish to buy a Big Mac, as well as the dude’s like cool, do you intend to extremely size it? Do you desire french fries as well as a coke with that said? As well as he starts providing you upsells.
I’m like yeah, as well as he’s like if you look at the mathematics, he’s like, McDonald’s actually loses money selling a Big Mac but they make all their earnings when a person purchases the fries or the Coke.
I resembled, alright. Clickfunnels form to email. He’s like, now, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these individuals fries and a coke and then you’ll pay, and also I resembled, I still do not quite get it.
He’s like, if someone buys this, like what’s the next point you can do? Clickfunnels form to email. If you were trying to offer he or she, what’s the next point you could offer them with? And I said well, when a person buys the DVD one of the most annoying thing is now they need to go to Home Depot and also they have to get the pipelines, as well as they need to reduce them, as well as like all this things to make this amazing weapon, as well as he stated, well suppose instead of you telling them to go purchase the stuff, what happens if you upsold them a package that did this whole thing? I have no suggestion if this is gon na turn up on the cam or not but I thought it looked type of cool, therefore he said, make an upsell where you sell them the package.
So below is, here is the kit, so I did some mathematics as well as I began calling around as well as I found these guys in north Idaho who in fact made potato gun packages, and also I would certainly spend, I would start selling these for $197, and also currently this became my extremely first funnel ever before.
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Once more, I didn’t know it was called a funnel at the time, but a person come, they click on the ad, they would see my DVD, they would certainly acquire my DVD. Clickfunnels form to email. On the next page, our upsell states hey, the DVD’s coming, do you want me to ship the pipelines with you as well so it’ll save you some time? Just $197, people are like that would certainly be wonderful, and also they ‘d click the switch and they would certainly buy it, okay? Currently, what happened, if you consider the mathematics, was interesting is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? So that didn’t alter, yet I came below and also I invested $37, so I lost some money, however after that what happened is that a person out of 3 people who got the DVD would purchase this, right? So allow’s say I got a bunch of clicks over here, boom, and also state there’s three people right here that acquired the DVD.
One of these people then would certainly go and acquire this. Clickfunnels form to email. For every DVD I sold, so I made $37, 1/3 of those people got this, so I take $197, I split it by three. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus five amounts to 12, 9, 10, 102.
So currently I was making $102 for each single individual that bought the DVD, does that make good sense? ‘Cause one out of 3 acquired the set also, fine? So now I was on Google, I was paying $50 a day in ads, yet I was making, on average, $102 a day.
I placed $50 in, I obtained $102 back, alright, and all of a unexpected, I began looking, I resembled I am the smartest guy active once more. Clickfunnels form to email. I spent $50, I return $102, and so I was back in business, potato gun sales were cranking, I was having fun, and after that I recognized wait a minute, potato weapons are good, but the market’s similar to this little.
Like what other markets could I do this with? And also I started assuming, I claimed well, what if I did this in speed analysis? I satisfied a guy that was the world’s fastest visitor, Howard Berg, therefore we set up a funnel for rate analysis as well as it functioned, and we claimed, what happens if we did this in the dating market? As well as I found someone who was a dating expert, we connected it in.
What if we did this with supplements? What if we did? And we began doing this, as well as the funnels certainly modify every single time, yet the concepts are the same, and also I became stressed, and also over the next five or 6 years, I introduced over 100 different funnels in 100 different markets and also became stressed with it and it came to be so much fun, but this idea of a funnel works in any kind of business, and so what I desire you guys to understand is this is how straightforward it actually is.
It’s not some difficult point. Clickfunnels form to email. In some cases we get all complicated. It’s really simple, so like we acquire an ad to sell something. Someone gets that thing, after that what’s the next sensible thing they require? Well, if they bought a potato gun, the next thing they require is they need a potato weapon set, and that becomes my funnel, and that’s sort of what we take people via.
All right, wish you liked that tutorial about exactly how I transformed among my pastimes right into a sales funnel and also transformed it right into money and also exactly how you can do it too. Clickfunnels form to email. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial together with a whole number of other truly cool benefits that you are gon na love, and also on top of that I want you to stay tuned ’cause the next video clip is showing up below in about five seconds.
I’m gon na walk you guys with seven different sales funnel tricks that’ll help increase the conversions as well as just how much money you make on each of your funnels. Clickfunnels form to email.
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