Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Form Submit
Hey everybody, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, as well as to do that I intend to show you guys my really first sales funnel I built as a beginner. Clickfunnels form submit.
As a matter of fact, this is a image of me right here on the slide. This is me with my cut head making a potato gun. Clickfunnels form submit. This is the extremely first, one of the extremely first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, yet we’re gon na speak about just the basic concepts behind a sales funnel because I assume at first people obtain all made complex, like oh, it’s gon na be actually hard, it’s gon na be hard, yet I desire you to understand this is truly, actually easy.
So right here is an real potato gun. I do not know if you can see it on the camera or not, however we’re gon na stroll you men with this. Clickfunnels form submit. When I first developed this with my friend Nate Plohn, I was going to college at the time, I was trying to determine like exactly how do I earn money online, and also someone claimed you should sell information products.
I resembled, that’s awesome, however I don’t recognize anything regarding anything, and then that weekend was spring break, and Nate and also I went and we made potato guns and had a terrific weekend, and afterwards fast forward to like the next Monday, I’m back in college, resting there kind of like doing the bored school thing, and all of a abrupt I resembled wait a minute, I recognize just how to make a potato gun now.
Clickfunnels form submit. That’s information, can I create a product regarding that? And so I was going nuts, I went on the internet. At the time, there’s a website you could look to see the amount of people were looking for various search phrases and there were 18,000 people a month looking for the expression exactly how to make a potato gun or potato gun plans or spud gun plans, as well as no one had a product, and I resembled light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we went down to Home Depot, we obtained a camera out, we filmed this whole thing, and we made our very first, very first product, and also I put it online as well as I didn’t recognize just how to sell anything so I simply had like a basic website.
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The website was like hi there, come and buy my point, and afterwards I mosted likely to this point called Google. Clickfunnels form submit. You men might have become aware of it in the past, and on Google they had these things right here, and on the side there were these ads, therefore I would certainly spend for the Google ad, somebody would click the ad, they ‘d come by here, they would certainly see this thing, as well as they ‘d resemble oh my gosh, I need to acquire this DVD so I can learn just how to make a potato weapon, and several of them would certainly offer me money, and also originally when we first started selling this, we were selling it for $37 a piece, therefore people would certainly get that, which was my business, as well as I remember putting the ads up and also I was spending about $10 a day.
Let me do the math over below, so I was spending $10 a day in ads over below, and also from that I was balancing concerning one sale a day, okay? Currently, as a university youngster, I’m taking a look at this as well as I said okay, I provide Mr.Google $10 and afterwards he offers me back 37. That suggests I got $27 to place in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I put 27 in my pocket, and I kept doing this, as well as I resembled I am the smartest man to life, and afterwards something wicked took place.
The individuals over at Google chose they wanted to make even more money, therefore they altered their algorithms. I’m not gon na enter that, but they altered their formula, and so no more was it like I spend $10 as well as I make 37.
Clickfunnels form submit. Instead, I began investing $10. Excuse me, like my ad cost rose so I started investing $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the tool kit, yet I offered Google $50 as well as they provided me back 37, as well as I was like delay, I lost money, and afterwards I gave them 50 as well as I lost 37.
That’s three or 4 days, I’m like wait a minute. This game sucks, I’m losing, and so I transformed my ads off. I’m like I can’t play this game, as well as I remember being irritated, as well as someday I got a call from my friend, as well as my friend had a similar business to me.
He claimed, hey Russell, I assume I figured it out. I said, figured what out? Clickfunnels form submit. He’s like, I stopped, as well as he really did not call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, once offer.
He said, what I did is that each and every single individual who acquired my product, I then upsold them another thing, and also I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and he’s like, well you recognize exactly how you most likely to McDonald’s and also you experience the drive-through and also you’re like, hi there, I wish to buy a Big Mac, as well as the man’s like cool, do you wish to very dimension it? Do you desire french fries and also a coke with that said? As well as he starts providing you upsells.
I’m like yeah, as well as he’s like if you consider the math, he’s like, McDonald’s really sheds money selling a Big Mac but they make all their earnings when someone gets the fries or the Coke.
I resembled, alright. Clickfunnels form submit. He’s like, today, you’re losing money selling your potato gun DVD. You just got ta sell these men fries and also a coke and afterwards you’ll pay, and also I resembled, I still do not quite get it.
He’s like, if a person buys this, like what’s the next point you can do? Clickfunnels form submit. If you were trying to offer this person, what’s the next thing you could serve them with? And I said well, when someone buys the DVD the most frustrating point is currently they have to go to Home Depot and also they need to acquire the pipelines, as well as they need to cut them, as well as like all this stuff to make this incredible weapon, and he claimed, well what if rather than you telling them to go acquire the stuff, suppose you upsold them a set that did this whole thing? I have no suggestion if this is gon na appear on the electronic camera or otherwise but I believed it looked sort of cool, and so he claimed, make an upsell where you sell them the package.
So here is, right here is the set, so I did some math and also I started calling around as well as I found these individuals in north Idaho that in fact made potato gun packages, as well as I would certainly spend, I would certainly begin selling these for $197, and currently this became my very first funnel ever.
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Again, I didn’t know it was called a funnel at the time, but someone come, they click on the ad, they would see my DVD, they would acquire my DVD. Clickfunnels form submit. On the next page, our upsell states hey, the DVD’s coming, do you desire me to deliver the pipelines with you too so it’ll conserve you some time? Simply $197, people are like that would be wonderful, and they would certainly click the switch as well as they would buy it, all right? Currently, what took place, if you take a look at the mathematics, was intriguing is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? To make sure that really did not change, yet I came here and also I spent $37, so I lost some money, however then what occurred is that a person out of three people that acquired the DVD would certainly purchase this, right? So allow’s claim I got a number of clicks over below, boom, and state there’s 3 people right here that purchased the DVD.
One of these people then would go and acquire this. Clickfunnels form submit. For every single DVD I sold, so I made $37, 1/3 of those people bought this, so I take $197, I split it by three. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus 5 equates to 12, nine, 10, 102.
So now I was making $102 for every single single individual that acquired the DVD, does that make good sense? ‘Cause one out of 3 got the set too, okay? So now I got on Google, I was paying $50 a day in ads, yet I was making, usually, $102 a day.
I placed $50 in, I obtained $102 back, all right, and all of a abrupt, I started looking, I was like I am the most intelligent man to life once more. Clickfunnels form submit. I invested $50, I come back $102, therefore I was back in business, potato weapon sales were cranking, I was having a good time, and after that I realized wait a min, potato weapons are good, yet the market’s like this little.
Like what various other markets could I do this with? And I began believing, I said well, suppose I did this in speed reading? I fulfilled a man that was the globe’s fastest viewers, Howard Berg, therefore we set up a funnel for rate reading and also it worked, and also we said, what if we did this in the dating market? And I discovered somebody who was a dating expert, we connected it in.
Suppose we did this with supplements? Suppose we did? And we started doing this, and the funnels certainly fine-tune each and every single time, but the concepts are the same, and also I became obsessed, as well as over the next 5 or six years, I introduced over 100 various funnels in 100 various markets as well as came to be obsessed with it and also it came to be a lot fun, yet this idea of a funnel works in any kind of business, therefore what I want you men to comprehend is this is how simple it really is.
It’s not some complex point. Clickfunnels form submit. Sometimes we obtain all complicated. It’s extremely easy, so like we buy an ad to sell something. Somebody acquires that point, then what’s the next logical thing they require? Well, if they acquired a potato gun, the next thing they require is they need a potato gun package, which becomes my funnel, and that’s kind of what we take people via.
All right, hope you liked that tutorial regarding just how I turned one of my hobbies right into a sales funnel and transformed it right into money as well as just how you can do it too. Clickfunnels form submit. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free test along with a whole lot of other truly cool bonus offers that you are gon na love, as well as in addition to that I want you to stay tuned ’cause the next video is showing up below in regarding five secs.
I’m gon na walk you guys via seven various sales funnel secrets that’ll help increase the conversions as well as just how much money you make on every one of your funnels. Clickfunnels form submit.
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