Sales Funnel Clarified – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels For Marketing Agencis
Hey everyone, this is Russell Brunson, as well as today we’re discussing sales funnels tutorials for beginners, and also to do that I intend to show you men my extremely first sales funnel I built as a newbie. Clickfunnels for marketing agencis.
Actually, this is a picture of me right here on the slide. This is me with my cut head making a potato weapon. Clickfunnels for marketing agencis. This is the very first, one of the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, yet we’re gon na talk about simply the basic concepts behind a sales funnel because I assume at first people get all made complex, like oh, it’s gon na be truly challenging, it’s gon na be hard, yet I want you to recognize this is truly, really simple.
So here is an real potato gun. I don’t recognize if you can see it on the video camera or otherwise, but we’re gon na stroll you guys through this. Clickfunnels for marketing agencis. When I first created this with my buddy Nate Plohn, I was most likely to college at the time, I was trying to find out like how do I earn money on the net, and also somebody said you should sell information products.
I resembled, that’s outstanding, however I don’t know anything concerning anything, and then that weekend was spring break, and also Nate and also I went as well as we made potato weapons and had a terrific weekend break, and afterwards fast forward to such as the next Monday, I’m back in college, resting there kind of like doing the bored school point, and all of a sudden I resembled wait a min, I know how to make a potato gun now.
Clickfunnels for marketing agencis. That’s information, can I create a product concerning that? Therefore I was going nuts, I went on the internet. At the time, there’s a website you might look to see the amount of people were looking for different key phrases and there were 18,000 people a month looking for the expression how to make a potato gun or potato weapon plans or spud gun plans, and no one had a product, as well as I resembled light bulb, I’m gon na make a product teaching that.
So I obtained Nate, we dropped to Home Depot, we got a video camera out, we recorded this whole thing, and we made our extremely first, very first product, and I put it online as well as I really did not know exactly how to sell anything so I just had like a basic website.
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The website resembled hi there, come as well as acquire my thing, and afterwards I went to this thing called Google. Clickfunnels for marketing agencis. You people may have heard of it in the past, and on Google they had these things right here, as well as on the side there were these ads, therefore I would certainly spend for the Google ad, somebody would certainly click the ad, they would certainly come over below, they would certainly see this thing, and also they ‘d resemble oh my gosh, I must acquire this DVD so I can learn just how to make a potato gun, and also a few of them would give me money, and also at first when we first started selling this, we were selling it for $37 a item, and so people would get that, which was my business, and I keep in mind putting the ads up and also I was spending concerning $10 a day.
Let me do the mathematics over right here, so I was spending $10 a day in ads over below, and from that I was balancing regarding one sale a day, okay? Now, as a university child, I’m taking a look at this and I claimed alright, I give Mr.Google $10 and after that he gives me back 37. That suggests I obtained $27 to place in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I put 27 in my pocket, and I maintained doing this, as well as I resembled I am the most intelligent male to life, and after that something bad occurred.
The individuals over at Google decided they wished to make even more money, and so they transformed their algorithms. I’m not gon na enter into that, yet they changed their algorithm, therefore no more was it like I spend $10 and also I make 37.
Clickfunnels for marketing agencis. Rather, I started investing $10. Excuse me, like my ad expense increased so I started investing $50 a day to make one sale, alright? Now I’m not the sharpest tool in the tool kit, yet I offered Google $50 and they gave me back 37, and also I resembled wait, I lost money, and afterwards I provided 50 and also I lost 37.
That’s three or 4 days, I’m like wait a minute. This game draws, I’m losing, therefore I turned my ads off. I’m like I can not play this game, as well as I bear in mind being irritated, as well as someday I obtained a call from my friend, and also my friend had a comparable business to me.
He claimed, hey Russell, I think I figured it out. I claimed, figured what out? Clickfunnels for marketing agencis. He’s like, I quit, and he didn’t call it the funnel, he’s like I created this point called an upsell. He called it an OTO, one time deal.
He stated, what I did is that each and every single person that got my product, I then upsold them something else, and also I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, as well as he’s like, well you understand just how you most likely to McDonald’s and you undergo the drive-through and also you’re like, hi, I want to buy a Big Mac, and also the dude’s like cool, do you intend to extremely size it? Do you desire french fries and a coke with that said? As well as he begins supplying you upsells.
I’m like yeah, as well as he’s like if you check out the mathematics, he’s like, McDonald’s really loses money selling a Big Mac but they make all their revenue when a person buys the fries or the Coke.
I was like, all right. Clickfunnels for marketing agencis. He’s like, now, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these guys fries and a coke and then you’ll pay, as well as I was like, I still don’t rather get it.
He’s like, if a person purchases this, like what’s the next thing you can do? Clickfunnels for marketing agencis. If you were trying to serve this person, what’s the next point you could serve them with? And I claimed well, when someone acquires the DVD the most irritating thing is currently they have to go to Home Depot as well as they have to purchase the pipes, and also they need to cut them, and like all this things to make this remarkable gun, as well as he stated, well what happens if rather than you telling them to go get right stuff, what if you upsold them a set that did this whole thing? I have no idea if this is gon na appear on the cam or not but I assumed it looked type of cool, and so he said, make an upsell where you sell them the kit.
So below is, here is the package, so I did some math and also I began calling about as well as I discovered these men in northern Idaho who actually made potato weapon kits, as well as I would certainly spend, I would certainly start selling these for $197, and also now this became my very first funnel ever.
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Once more, I really did not know it was called a funnel at the time, however a person come, they click on the ad, they would certainly see my DVD, they would certainly purchase my DVD. Clickfunnels for marketing agencis. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipelines with you as well so it’ll conserve you time? Just $197, people resemble that would be fantastic, and also they would certainly click the switch as well as they would certainly buy it, alright? Currently, what happened, if you consider the math, was fascinating is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? To make sure that really did not alter, but I came right here and I spent $37, so I lost some money, yet then what occurred is that out of three people who got the DVD would certainly purchase this, right? So let’s state I got a lot of clicks over below, boom, as well as state there’s 3 people right here that bought the DVD.
One of these people after that would go as well as get this. Clickfunnels for marketing agencis. For every single DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I separate it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 equates to 12, 9, 10, 102.
So now I was making $102 for each single person that acquired the DVD, does that make sense? ‘Cause one out of three acquired the kit as well, okay? So now I was on Google, I was paying $50 a day in ads, however I was making, usually, $102 a day.
I placed $50 in, I got $102 back, fine, and all of a sudden, I began looking, I resembled I am the most intelligent guy active again. Clickfunnels for marketing agencis. I spent $50, I get back $102, therefore I was back in business, potato gun sales were cranking, I was having fun, and afterwards I recognized wait a minute, potato weapons are great, yet the market’s like this little.
Like what other markets could I do this with? And also I started believing, I stated well, suppose I did this in rate reading? I fulfilled a guy that was the world’s fastest viewers, Howard Berg, therefore we set up a funnel for rate analysis as well as it worked, and also we stated, what happens if we did this in the dating market? And I located someone who was a dating expert, we connected it in.
Suppose we did this with supplements? What happens if we did? And also we started doing this, and also the funnels undoubtedly tweak each and every single time, yet the concepts are the same, and I came to be stressed, and also over the next five or 6 years, I launched over 100 various funnels in 100 different markets and ended up being stressed with it and also it ended up being a lot fun, yet this idea of a funnel operate in any business, therefore what I desire you people to comprehend is this is exactly how straightforward it actually is.
It’s not some difficult point. Clickfunnels for marketing agencis. Often we obtain all complicated. It’s extremely straightforward, so like we get an ad to sell something. Somebody acquires that point, then what’s the next sensible thing they need? Well, if they purchased a potato gun, the next thing they require is they need a potato weapon kit, and that becomes my funnel, which’s type of what we take people with.
All right, wish you enjoyed that tutorial regarding just how I turned among my leisure activities right into a sales funnel and also turned it into money as well as just how you can do it as well. Clickfunnels for marketing agencis. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial in addition to a entire number of other truly cool perks that you are gon na love, and also in addition to that I want you to remain tuned ’cause the next video is showing up here in about five seconds.
I’m gon na walk you men with 7 different sales funnel tricks that’ll help increase the conversions as well as how much money you make on each of your funnels. Clickfunnels for marketing agencis.
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