Sales Funnel Discussed – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Facebook Ad
Hey everyone, this is Russell Brunson, and also today we’re discussing sales funnels tutorials for beginners, as well as to do that I want to show you people my really first sales funnel I built as a beginner. Clickfunnels facebook ad.
In fact, this is a image of me right here on the slide. This is me with my shaved head making a potato weapon. Clickfunnels facebook ad. This is the very first, among the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, yet we’re gon na talk about just the basic concepts behind a sales funnel due to the fact that I think in the beginning people get all made complex, like oh, it’s gon na be really tough, it’s gon na be hard, yet I want you to recognize this is actually, actually easy.
So below is an actual potato weapon. I do not recognize if you can see it on the video camera or not, however we’re gon na stroll you men through this. Clickfunnels facebook ad. When I first developed this with my friend Nate Plohn, I was most likely to university at the time, I was attempting to determine like exactly how do I make money on the net, as well as somebody stated you should sell information products.
I was like, that’s awesome, however I don’t know anything concerning anything, and then that weekend break was spring break, and also Nate as well as I went and also we made potato weapons as well as had a excellent weekend, and then fast forward to like the next Monday, I’m back in institution, resting there type of like doing the bored school point, and all of a sudden I resembled wait a minute, I know how to make a potato gun currently.
Clickfunnels facebook ad. That’s information, can I create a product about that? Therefore I was flipping out, I went on the internet. At the time, there’s a website you could look to see how many people were searching for various search phrases and there were 18,000 people a month searching for the expression exactly how to make a potato gun or potato gun plans or spud weapon strategies, and also no one had a product, and I resembled light bulb, I’m gon na make a product mentor that.
So I got Nate, we decreased to Home Depot, we got a video camera out, we filmed this whole thing, as well as we made our extremely first, extremely first product, and I place it online as well as I really did not know how to sell anything so I just had like a basic website.
Choosing A Clickfunnels Alternative – Clickfunnels Facebook Ad
The website was like hi there, come and also purchase my point, and then I went to this thing called Google. Clickfunnels facebook ad. You guys may have heard of it before, and also on Google they had these points right here, and on the side there were these ads, therefore I would pay for the Google ad, somebody would certainly click the ad, they would certainly come over here, they would certainly see this thing, as well as they would certainly be like oh my gosh, I need to get this DVD so I can learn just how to make a potato weapon, as well as a few of them would give me money, and initially when we first started selling this, we were selling it for $37 a item, and so people would certainly buy that, and that was my business, and also I bear in mind placing the ads up and also I was spending regarding $10 a day.
Let me do the mathematics over below, so I was investing $10 a day in ads over below, as well as from that I was balancing about one sale a day, fine? Currently, as a university kid, I’m looking at this as well as I stated alright, I provide Mr.Google $10 and after that he provides me back 37. That indicates I obtained $27 to put in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I put 27 in my pocket, and I kept doing this, and I was like I am the most intelligent male active, and afterwards something bad took place.
The guys over at Google decided they wanted to make even more money, and so they transformed their algorithms. I’m not gon na enter into that, however they transformed their formula, therefore no longer was it like I spend $10 and I make 37.
Clickfunnels facebook ad. Rather, I began spending $10. Excuse me, like my ad price increased so I began spending $50 a day to make one sale, okay? Now I’m not the sharpest tool in the tool kit, however I offered Google $50 and they provided me back 37, as well as I was like delay, I lost money, and after that I gave them 50 and I lost 37.
That’s three or 4 days, I’m like wait a min. This game draws, I’m losing, and so I turned my ads off. I’m like I can’t play this video game, as well as I bear in mind being annoyed, and also eventually I got a phone call from my friend, and also my friend had a similar business to me.
He claimed, hello Russell, I think I figured it out. I stated, figured what out? Clickfunnels facebook ad. He’s like, I stopped, as well as he really did not call it the funnel, he’s like I created this point called an upsell. He called it an OTO, one time offer.
He claimed, what I did is that each and every single individual who purchased my product, I after that upsold them another thing, as well as I resembled, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and also he’s like, well you know how you go to McDonald’s and also you go through the drive-through as well as you’re like, hello, I want to get a Big Mac, and the dude’s like cool, do you want to super size it? Do you want fries and a coke with that said? And also he starts offering you upsells.
I’m like yeah, as well as he’s like if you take a look at the mathematics, he’s like, McDonald’s actually loses money selling a Big Mac however they make all their profit when a person buys the french fries or the Coke.
I was like, alright. Clickfunnels facebook ad. He’s like, now, you’re losing money selling your potato weapon DVD. You simply got ta sell these men fries as well as a coke and then you’ll be profitable, and also I resembled, I still don’t fairly get it.
He’s like, if somebody acquires this, like what’s the next thing you can do? Clickfunnels facebook ad. If you were trying to offer he or she, what’s the next point you could serve them with? And also I said well, when a person gets the DVD the most bothersome thing is currently they have to go to Home Depot and they have to acquire the pipes, and they need to reduce them, and like all this stuff to make this amazing weapon, and also he stated, well what if instead of you telling them to go purchase the stuff, what if you upsold them a kit that did this whole thing? I have no suggestion if this is gon na appear on the cam or otherwise yet I thought it looked type of cool, therefore he stated, make an upsell where you sell them the set.
So here is, here is the kit, so I did some math and I started calling around and I found these guys in north Idaho who actually made potato weapon packages, as well as I would spend, I would certainly begin selling these for $197, and currently this became my really first funnel ever before.
Best Clickfunnels Funnels – Clickfunnels Facebook Ad
Again, I didn’t understand it was called a funnel at the time, but somebody come, they click the ad, they would certainly see my DVD, they would certainly get my DVD. Clickfunnels facebook ad. On the next page, our upsell claims hey, the DVD’s coming, do you want me to ship the pipes with you as well so it’ll save you a long time? Just $197, people are like that would be wonderful, as well as they would certainly click the switch as well as they would buy it, alright? Currently, what took place, if you take a look at the mathematics, was intriguing is that Google didn’t change their ad costs.
They still were billing me $50 a day, right? To ensure that really did not transform, but I came below and I spent $37, so I lost some money, but then what occurred is that a person out of three people who acquired the DVD would purchase this, right? So allow’s claim I got a bunch of clicks over right here, boom, as well as say there’s 3 people right here that got the DVD.
Among these people after that would certainly go and get this. Clickfunnels facebook ad. For every DVD I offered, so I made $37, 1/3 of those people acquired this, so I take $197, I separate it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 equates to 12, 9, 10, 102.
So now I was making $102 for every single single person that got the DVD, does that make sense? ‘Cause one out of three purchased the kit too, alright? So now I was on Google, I was paying $50 a day in ads, but I was making, usually, $102 a day.
I placed $50 in, I got $102 back, okay, and all of a sudden, I started looking, I was like I am the smartest guy to life again. Clickfunnels facebook ad. I spent $50, I come back $102, and so I was back in business, potato gun sales were cranking, I was having fun, and after that I realized wait a minute, potato guns are good, yet the market’s such as this little.
Like what other markets could I do this with? As well as I started believing, I said well, suppose I did this in speed reading? I satisfied a guy that was the globe’s fastest visitor, Howard Berg, therefore we set up a funnel for rate reading as well as it functioned, as well as we claimed, what happens if we did this in the dating market? And I located somebody who was a dating expert, we plugged it in.
What if we did this with supplements? What happens if we did? As well as we started doing this, and also the funnels certainly tweak every time, yet the concepts coincide, and I came to be consumed, as well as over the next five or six years, I released over 100 various funnels in 100 different markets as well as came to be obsessed with it and it came to be a lot enjoyable, yet this concept of a funnel works in any type of business, therefore what I want you individuals to recognize is this is just how straightforward it truly is.
It’s not some complicated point. Clickfunnels facebook ad. In some cases we get all complicated. It’s extremely basic, so like we buy an ad to sell something. Somebody acquires that thing, after that what’s the next logical thing they require? Well, if they purchased a potato gun, the next point they require is they need a potato gun kit, which becomes my funnel, and that’s kind of what we take people through.
All right, wish you liked that tutorial regarding how I turned among my leisure activities into a sales funnel and also turned it into money as well as how you can do it too. Clickfunnels facebook ad. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial in addition to a whole bunch of various other really cool bonuses that you are gon na love, and in addition to that I want you to remain tuned ’cause the next video is turning up here in about 5 secs.
I’m gon na stroll you people via seven different sales funnel secrets that’ll help increase the conversions as well as how much money you make on every one of your funnels. Clickfunnels facebook ad.
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