Sales Funnel Described – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Expandable Element
Hey everyone, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, and also to do that I intend to show you men my extremely first sales funnel I built as a newbie. Clickfunnels expandable element.
In fact, this is a image of me right here on the slide. This is me with my shaved head making a potato gun. Clickfunnels expandable element. This is the really first, among the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, yet we’re gon na discuss simply the basic concepts behind a sales funnel due to the fact that I believe initially people obtain all made complex, like oh, it’s gon na be really hard, it’s gon na be hard, however I want you to recognize this is truly, truly basic.
So below is an actual potato gun. I don’t know if you can see it on the electronic camera or otherwise, yet we’re gon na walk you individuals via this. Clickfunnels expandable element. When I first created this with my buddy Nate Plohn, I was most likely to college at the time, I was attempting to find out like just how do I make money online, as well as someone stated you must sell information products.
I resembled, that’s incredible, but I don’t understand anything about anything, and after that that weekend was springtime break, and also Nate and also I went and we made potato guns and also had a excellent weekend, and after that fast forward to like the next Monday, I’m back in institution, resting there kind of like doing the bored institution thing, and all of a unexpected I was like wait a minute, I recognize how to make a potato weapon now.
Clickfunnels expandable element. That’s information, can I create a product concerning that? Therefore I was going crazy, I browsed the web. At the time, there’s a website you could look to see the number of people were searching for different search phrases and there were 18,000 people a month searching for the expression exactly how to make a potato gun or potato weapon plans or spud gun plans, and no one had a product, and also I resembled light bulb, I’m gon na make a product training that.
So I obtained Nate, we decreased to Home Depot, we got a camera out, we filmed this whole thing, as well as we made our extremely first, extremely first product, and also I put it online and also I didn’t understand how to sell anything so I just had like a basic website.
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The website was like hey, come and buy my point, and afterwards I mosted likely to this point called Google. Clickfunnels expandable element. You men may have heard of it in the past, and also on Google they had these points right here, and also on the side there were these ads, and so I would certainly pay for the Google ad, somebody would click on the ad, they would certainly come over below, they would see this thing, and also they would certainly resemble oh my gosh, I have to purchase this DVD so I can learn how to make a potato weapon, and also a few of them would offer me money, as well as at first when we first started selling this, we were selling it for $37 a piece, therefore people would purchase that, and that was my business, and also I remember placing the ads up and I was investing about $10 a day.
Let me do the math over here, so I was spending $10 a day in ads over below, and also from that I was balancing about one sale a day, all right? Currently, as a college child, I’m checking out this and also I said fine, I give Mr.Google $10 and then he offers me back 37. That indicates I got $27 to place in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I placed 27 in my pocket, and also I maintained doing this, and I was like I am the smartest guy active, and then something wicked happened.
The individuals over at Google chose they wanted to make even more money, therefore they changed their algorithms. I’m not gon na get into that, however they changed their algorithm, and so no longer was it like I spend $10 and I make 37.
Clickfunnels expandable element. Rather, I started investing $10. Excuse me, like my ad cost rose so I started spending $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the toolbox, however I provided Google $50 and they provided me back 37, and also I resembled wait, I lost money, and then I provided 50 and I lost 37.
That’s three or 4 days, I’m like wait a minute. This game draws, I’m losing, and so I transformed my ads off. I’m like I can not play this video game, as well as I remember being frustrated, as well as someday I obtained a call from my friend, as well as my friend had a similar business to me.
He claimed, hey Russell, I believe I figured it out. I said, figured what out? Clickfunnels expandable element. He’s like, I stopped, and he didn’t call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, one time deal.
He said, what I did is that every person that got my product, I then upsold them another thing, and also I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and he’s like, well you understand just how you go to McDonald’s and also you undergo the drive-through and also you’re like, hello, I want to order a Big Mac, and the guy’s like cool, do you intend to incredibly dimension it? Do you want french fries and also a coke keeping that? As well as he begins providing you upsells.
I’m like yeah, and he’s like if you take a look at the mathematics, he’s like, McDonald’s actually loses money selling a Big Mac but they make all their earnings when someone acquires the fries or the Coke.
I was like, alright. Clickfunnels expandable element. He’s like, now, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these individuals french fries as well as a coke and after that you’ll pay, as well as I resembled, I still do not fairly get it.
He’s like, if a person purchases this, like what’s the next point you can do? Clickfunnels expandable element. If you were trying to serve this person, what’s the next thing you could offer them with? As well as I stated well, when somebody acquires the DVD the most irritating point is currently they have to go to Home Depot as well as they have to acquire the pipes, as well as they have to reduce them, and like all this things to make this amazing weapon, and also he said, well what happens if as opposed to you telling them to go acquire right stuff, what happens if you upsold them a package that did this whole thing? I have no concept if this is gon na show up on the electronic camera or not however I believed it looked kind of cool, therefore he claimed, make an upsell where you sell them the set.
So here is, below is the package, so I did some mathematics and also I began calling about and also I located these people in northern Idaho that really made potato weapon kits, and I would certainly spend, I would start selling these for $197, and also now this became my extremely first funnel ever before.
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Once again, I really did not know it was called a funnel at the time, but a person come, they click on the ad, they would see my DVD, they would certainly purchase my DVD. Clickfunnels expandable element. On the next page, our upsell states hey, the DVD’s coming, do you want me to deliver the pipelines with you also so it’ll save you time? Simply $197, people resemble that would be superb, and also they ‘d click the button and also they would buy it, okay? Currently, what happened, if you consider the mathematics, was intriguing is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? So that didn’t transform, but I came right here as well as I invested $37, so I lost some money, but then what took place is that a person out of three people who acquired the DVD would get this, right? So let’s claim I got a lot of clicks over here, boom, as well as say there’s 3 people right here that got the DVD.
Among these people then would go and acquire this. Clickfunnels expandable element. For every single DVD I marketed, so I made $37, 1/3 of those people bought this, so I take $197, I split it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, seven plus five amounts to 12, 9, 10, 102.
So currently I was making $102 for each single person that bought the DVD, does that make good sense? ‘Cause one out of 3 purchased the package also, okay? So currently I was on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I placed $50 in, I got $102 back, okay, and all of a unexpected, I began looking, I was like I am the smartest guy active once again. Clickfunnels expandable element. I invested $50, I get back $102, therefore I was back in business, potato weapon sales were cranking, I was having a good time, and then I understood wait a min, potato weapons are great, yet the marketplace’s similar to this little.
Like what other markets could I do this with? As well as I began thinking, I claimed well, what happens if I did this in speed reading? I fulfilled a man who was the world’s fastest viewers, Howard Berg, and so we established a funnel for speed reading and also it worked, and also we stated, suppose we did this in the dating market? As well as I located someone who was a dating expert, we connected it in.
What happens if we did this with supplements? What happens if we did? And also we began doing this, as well as the funnels clearly fine-tune every single time, however the concepts are the same, and I ended up being consumed, as well as over the next 5 or six years, I released over 100 various funnels in 100 various markets as well as ended up being consumed with it and it became a lot fun, yet this idea of a funnel works in any type of business, and so what I desire you individuals to recognize is this is how simple it truly is.
It’s not some challenging point. Clickfunnels expandable element. Sometimes we obtain all complicated. It’s really simple, so like we purchase an ad to sell something. Somebody gets that point, then what’s the next rational point they need? Well, if they bought a potato weapon, the next thing they need is they require a potato gun set, which becomes my funnel, and that’s kind of what we take people via.
All right, wish you enjoyed that tutorial concerning just how I transformed among my leisure activities right into a sales funnel and turned it into money as well as how you can do it as well. Clickfunnels expandable element. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free test together with a entire bunch of various other really cool benefits that you are gon na love, and also in addition to that I want you to remain tuned ’cause the next video clip is coming up right here in about five seconds.
I’m gon na walk you guys through 7 different sales funnel secrets that’ll help increase the conversions as well as just how much money you make on every one of your funnels. Clickfunnels expandable element.
Clickfunnels Expandable Element