Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Email List Setup
Hey everyone, this is Russell Brunson, as well as today we’re talking about sales funnels tutorials for beginners, as well as to do that I wish to show you people my very first sales funnel I built as a novice. Clickfunnels email list setup.
In fact, this is a image of me here on the slide. This is me with my cut head making a potato weapon. Clickfunnels email list setup. This is the really first, one of the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na discuss just the basic concepts behind a sales funnel because I think initially people get all made complex, like oh, it’s gon na be truly hard, it’s gon na be hard, yet I want you to understand this is really, really basic.
So here is an real potato weapon. I do not understand if you can see it on the camera or not, yet we’re gon na walk you people through this. Clickfunnels email list setup. When I first developed this with my friend Nate Plohn, I was going to university at the time, I was attempting to determine like exactly how do I earn money on the Internet, and a person claimed you should sell information products.
I was like, that’s outstanding, yet I do not know anything regarding anything, and after that that weekend break was springtime break, and also Nate and also I went and we made potato weapons as well as had a wonderful weekend, and after that fast forward to such as the next Monday, I’m back in college, sitting there type of like doing the bored college thing, and all of a unexpected I resembled wait a minute, I recognize how to make a potato gun now.
Clickfunnels email list setup. That’s information, can I create a product about that? And so I was flipping out, I browsed the web. At the time, there’s a website you could look to see how many people were searching for various key phrases and also there were 18,000 people a month searching for the phrase just how to make a potato gun or potato gun strategies or potato gun strategies, and no one had a product, and also I was like light bulb, I’m gon na make a product mentor that.
So I got Nate, we decreased to Home Depot, we got a camera out, we recorded this whole thing, and also we made our extremely first, very first product, and I place it online and also I really did not recognize how to sell anything so I just had like a basic website.
Choosing A Clickfunnels Alternative – Clickfunnels Email List Setup
The website was like hi there, come and also acquire my point, and then I mosted likely to this point called Google. Clickfunnels email list setup. You guys may have come across it before, and also on Google they had these points right here, and on the side there were these ads, and so I would certainly pay for the Google ad, someone would certainly click on the ad, they ‘d come right here, they would see this thing, and they ‘d be like oh my gosh, I must purchase this DVD so I can learn how to make a potato weapon, as well as some of them would provide me money, and also originally when we first began selling this, we were selling it for $37 a piece, and so people would certainly acquire that, which was my business, and I remember placing the ads up as well as I was investing about $10 a day.
Let me do the math over right here, so I was investing $10 a day in ads over right here, and also from that I was averaging concerning one sale a day, fine? Now, as a college kid, I’m taking a look at this and I said okay, I provide Mr.Google $10 and then he offers me back 37. That indicates I obtained $27 to place in my pocket. Next day I gave Mr. Google $10, he offered me back 37, I placed 27 in my pocket, and I maintained doing this, and I resembled I am the most intelligent man to life, and after that something bad took place.
The people over at Google decided they wanted to make more money, and so they changed their algorithms. I’m not gon na get into that, yet they transformed their formula, and so no more was it like I spend $10 and also I make 37.
Clickfunnels email list setup. Rather, I started spending $10. Excuse me, like my ad cost went up so I began spending $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the tool kit, but I provided Google $50 and they provided me back 37, as well as I resembled wait, I lost money, and then I gave them 50 and I lost 37.
That’s 3 or four days, I’m like wait a minute. This game draws, I’m losing, therefore I transformed my ads off. I’m like I can not play this video game, as well as I keep in mind being discouraged, as well as someday I obtained a phone call from my friend, and my friend had a comparable business to me.
He claimed, hi Russell, I think I figured it out. I stated, figured what out? Clickfunnels email list setup. He’s like, I stopped, and he really did not call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, once deal.
He stated, what I did is that each and every single individual who acquired my product, I then upsold them another thing, and also I was like, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and also he’s like, well you recognize just how you go to McDonald’s and you go through the drive-through and you’re like, hello, I want to get a Big Mac, as well as the man’s like cool, do you wish to incredibly size it? Do you desire french fries as well as a coke with that said? As well as he starts providing you upsells.
I’m like yeah, and he’s like if you consider the mathematics, he’s like, McDonald’s really loses money selling a Big Mac however they make all their earnings when someone buys the fries or the Coke.
I was like, fine. Clickfunnels email list setup. He’s like, now, you’re losing money selling your potato weapon DVD. You just got ta sell these guys french fries as well as a coke and after that you’ll pay, and I was like, I still do not quite get it.
He’s like, if someone gets this, like what’s the next thing you can do? Clickfunnels email list setup. If you were trying to serve he or she, what’s the next thing you could serve them with? And I said well, when somebody purchases the DVD the most annoying thing is now they have to go to Home Depot as well as they have to get the pipes, as well as they need to cut them, and also like all this things to make this fantastic gun, and also he said, well what happens if instead of you telling them to go get right stuff, suppose you upsold them a set that did this whole thing? I have no concept if this is gon na appear on the cam or not yet I believed it looked sort of cool, and so he said, make an upsell where you sell them the package.
So below is, below is the kit, so I did some math and also I started calling about as well as I located these guys in north Idaho who actually made potato gun sets, and also I would spend, I would begin selling these for $197, as well as now this became my very first funnel ever.
Best Clickfunnels Funnels – Clickfunnels Email List Setup
Once again, I didn’t recognize it was called a funnel at the time, yet somebody come, they click the ad, they would certainly see my DVD, they would certainly get my DVD. Clickfunnels email list setup. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipelines with you as well so it’ll conserve you time? Just $197, people resemble that would certainly be amazing, and also they ‘d click the switch as well as they would buy it, okay? Now, what happened, if you look at the mathematics, was fascinating is that Google really did not change their ad costs.
They still were charging me $50 a day, right? To ensure that really did not change, yet I came right here as well as I spent $37, so I lost some money, but then what happened is that a person out of 3 people who bought the DVD would certainly acquire this, right? So let’s state I got a number of clicks over here, boom, and also say there’s 3 people right here that bought the DVD.
One of these people then would certainly go and also acquire this. Clickfunnels email list setup. For each DVD I offered, so I made $37, 1/3 of those people purchased this, so I take $197, I divide it by 3. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, 7 plus five amounts to 12, 9, 10, 102.
So currently I was making $102 for every single person that bought the DVD, does that make sense? ‘Cause one out of three purchased the set too, okay? So now I was on Google, I was paying $50 a day in ads, but I was making, typically, $102 a day.
I put $50 in, I obtained $102 back, fine, and all of a sudden, I started looking, I resembled I am the most intelligent guy active again. Clickfunnels email list setup. I spent $50, I return $102, and so I was back in business, potato gun sales were cranking, I was having fun, and then I realized wait a minute, potato guns are good, yet the marketplace’s like this little.
Like what other markets could I do this with? As well as I started believing, I said well, what if I did this in rate reading? I satisfied a guy who was the globe’s fastest viewers, Howard Berg, and so we set up a funnel for rate analysis as well as it worked, and we claimed, what happens if we did this in the dating market? And also I located someone that was a dating expert, we plugged it in.
What if we did this with supplements? What happens if we did? And we started doing this, and the funnels certainly tweak each and every single time, yet the concepts are the same, and also I ended up being obsessed, and also over the next 5 or 6 years, I launched over 100 various funnels in 100 different markets as well as ended up being consumed with it as well as it ended up being a lot enjoyable, however this principle of a funnel works in any business, therefore what I want you guys to understand is this is exactly how simple it really is.
It’s not some challenging point. Clickfunnels email list setup. Sometimes we get all made complex. It’s really simple, so like we buy an ad to sell something. Somebody buys that point, then what’s the next sensible point they require? Well, if they got a potato weapon, the next thing they need is they require a potato weapon set, which becomes my funnel, and that’s type of what we take people through.
All right, hope you enjoyed that tutorial concerning how I turned one of my leisure activities into a sales funnel and also turned it into money as well as how you can do it also. Clickfunnels email list setup. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial together with a whole bunch of various other really cool incentives that you are gon na love, as well as in addition to that I want you to remain tuned ’cause the next video is turning up right here in about five secs.
I’m gon na walk you guys through 7 various sales funnel tricks that’ll help increase the conversions as well as just how much money you make on each of your funnels. Clickfunnels email list setup.
Clickfunnels Email List Setup