Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Edit Settings For This Funnel
Hey everybody, this is Russell Brunson, and also today we’re discussing sales funnels tutorials for beginners, and to do that I wish to reveal you guys my extremely first sales funnel I built as a beginner. Clickfunnels edit settings for this funnel.
In fact, this is a image of me below on the slide. This is me with my shaved head making a potato gun. Clickfunnels edit settings for this funnel. This is the extremely first, among the very first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na talk about simply the basic concepts behind a sales funnel because I believe initially people get all made complex, like oh, it’s gon na be actually difficult, it’s gon na be hard, but I want you to understand this is really, really simple.
So below is an actual potato gun. I don’t understand if you can see it on the video camera or otherwise, yet we’re gon na stroll you men via this. Clickfunnels edit settings for this funnel. When I first produced this with my pal Nate Plohn, I was most likely to college at the time, I was trying to find out like how do I generate income online, and also somebody said you should sell information products.
I resembled, that’s awesome, yet I do not recognize anything about anything, and afterwards that weekend break was springtime break, as well as Nate as well as I went and we made potato weapons as well as had a excellent weekend break, and then fast forward to like the next Monday, I’m back in college, sitting there kind of like doing the bored school point, and all of a unexpected I resembled wait a min, I understand exactly how to make a potato gun now.
Clickfunnels edit settings for this funnel. That’s information, can I create a product about that? And so I was going crazy, I went on the internet. At the time, there’s a website you could browse to see the amount of people were searching for different keyword phrases as well as there were 18,000 people a month looking for the phrase just how to make a potato gun or potato weapon strategies or spud weapon plans, as well as no one had a product, as well as I was like light bulb, I’m gon na make a product mentor that.
So I got Nate, we dropped to Home Depot, we got a video camera out, we shot this whole thing, as well as we made our really first, extremely first product, as well as I place it online and I really did not recognize just how to sell anything so I simply had like a basic website.
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The website resembled hi there, come as well as acquire my thing, and then I mosted likely to this point called Google. Clickfunnels edit settings for this funnel. You guys may have come across it previously, and also on Google they had these points right here, as well as on the side there were these ads, therefore I would pay for the Google ad, somebody would click the ad, they ‘d come over here, they would see this point, and also they would certainly be like oh my gosh, I need to purchase this DVD so I can learn how to make a potato weapon, and also some of them would offer me money, and originally when we first started selling this, we were selling it for $37 a piece, therefore people would certainly get that, which was my business, and also I bear in mind putting the ads up as well as I was spending concerning $10 a day.
Let me do the mathematics over here, so I was investing $10 a day in ads over right here, and also from that I was balancing concerning one sale a day, okay? Now, as a university kid, I’m checking out this and I stated alright, I provide Mr.Google $10 and afterwards he gives me back 37. That suggests I obtained $27 to place in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I put 27 in my pocket, as well as I maintained doing this, and also I resembled I am the smartest man active, and after that something evil took place.
The guys over at Google decided they wished to make even more money, therefore they transformed their algorithms. I’m not gon na get involved in that, but they transformed their algorithm, therefore no more was it like I spend $10 and I make 37.
Clickfunnels edit settings for this funnel. Rather, I began spending $10. Excuse me, like my ad price increased so I began investing $50 a day to make one sale, okay? Now I’m not the sharpest tool in the toolbox, but I offered Google $50 as well as they provided me back 37, and I resembled wait, I lost money, and after that I provided 50 and also I lost 37.
That’s three or four days, I’m like wait a minute. This game draws, I’m losing, therefore I transformed my ads off. I’m like I can’t play this game, and I remember being discouraged, as well as one day I obtained a phone call from my friend, and my friend had a similar business to me.
He said, hi Russell, I assume I figured it out. I stated, figured what out? Clickfunnels edit settings for this funnel. He’s like, I stopped, and he really did not call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, once deal.
He claimed, what I did is that every individual that purchased my product, I after that upsold them something else, and I resembled, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and he’s like, well you know just how you go to McDonald’s and also you undergo the drive-through and you’re like, hello, I want to buy a Big Mac, and also the dude’s like cool, do you wish to incredibly size it? Do you desire french fries and also a coke with that? And he begins supplying you upsells.
I’m like yeah, as well as he’s like if you check out the math, he’s like, McDonald’s really sheds money selling a Big Mac but they make all their earnings when someone purchases the fries or the Coke.
I resembled, alright. Clickfunnels edit settings for this funnel. He’s like, right now, you’re losing money selling your potato weapon DVD. You simply got ta sell these guys fries and a coke and afterwards you’ll be profitable, as well as I was like, I still don’t rather get it.
He’s like, if someone gets this, like what’s the next point you can do? Clickfunnels edit settings for this funnel. If you were trying to serve this person, what’s the next thing you could offer them with? And I stated well, when someone acquires the DVD the most annoying thing is now they have to go to Home Depot as well as they have to purchase the pipelines, and also they have to reduce them, and also like all this things to make this incredible gun, as well as he said, well suppose rather than you telling them to go buy the stuff, what happens if you upsold them a kit that did this whole thing? I have no suggestion if this is gon na show up on the camera or not however I thought it looked sort of cool, and so he stated, make an upsell where you sell them the package.
So right here is, right here is the kit, so I did some math and also I began calling around and I located these individuals in north Idaho who really made potato gun kits, as well as I would certainly spend, I would begin selling these for $197, and also currently this became my really first funnel ever.
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Once more, I didn’t know it was called a funnel at the time, but a person come, they click on the ad, they would certainly see my DVD, they would acquire my DVD. Clickfunnels edit settings for this funnel. On the next page, our upsell says hey, the DVD’s coming, do you desire me to ship the pipelines with you also so it’ll save you some time? Just $197, people resemble that would be great, and also they would certainly click the switch and they would buy it, okay? Currently, what occurred, if you consider the mathematics, was fascinating is that Google really did not transform their ad costs.
They still were billing me $50 a day, right? To ensure that really did not change, but I came right here and I invested $37, so I lost some money, yet after that what happened is that one out of 3 people that got the DVD would certainly buy this, right? So let’s state I got a lot of clicks over right here, boom, and also claim there’s three people right here that got the DVD.
One of these people after that would certainly go as well as buy this. Clickfunnels edit settings for this funnel. For every single DVD I marketed, so I made $37, 1/3 of those people purchased this, so I take $197, I split it by three. If I do the math on that, that’s $65. So if I take $65 plus $37, seven plus five equates to 12, nine, 10, 102.
So currently I was making $102 for every single individual that got the DVD, does that make sense? ‘Cause one out of three purchased the set also, all right? So currently I got on Google, I was paying $50 a day in ads, however I was making, generally, $102 a day.
I placed $50 in, I obtained $102 back, okay, and all of a unexpected, I began looking, I was like I am the smartest male to life once again. Clickfunnels edit settings for this funnel. I spent $50, I get back $102, and so I was back in business, potato weapon sales were cranking, I was having fun, and afterwards I realized wait a minute, potato weapons are excellent, however the market’s such as this little.
Like what various other markets could I do this with? And also I began thinking, I claimed well, suppose I did this in rate reading? I met a guy that was the world’s fastest visitor, Howard Berg, therefore we established a funnel for speed reading as well as it worked, and we claimed, what happens if we did this in the dating market? And I found a person who was a dating expert, we connected it in.
What if we did this with supplements? Suppose we did? And we began doing this, and also the funnels obviously tweak each and every single time, but the concepts coincide, and I became consumed, and over the next five or 6 years, I launched over 100 different funnels in 100 various markets and became obsessed with it and also it ended up being so much enjoyable, however this idea of a funnel operate in any business, therefore what I desire you individuals to understand is this is exactly how straightforward it truly is.
It’s not some challenging thing. Clickfunnels edit settings for this funnel. Sometimes we obtain all made complex. It’s really easy, so like we acquire an ad to sell something. Somebody buys that point, after that what’s the next rational point they require? Well, if they bought a potato gun, the next point they need is they require a potato weapon kit, and that becomes my funnel, which’s type of what we take people through.
All right, wish you enjoyed that tutorial concerning just how I transformed one of my pastimes right into a sales funnel as well as transformed it into money and just how you can do it as well. Clickfunnels edit settings for this funnel. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free trial along with a whole number of other actually cool benefits that you are gon na love, and also on top of that I want you to remain tuned ’cause the next video is coming up below in concerning five secs.
I’m gon na stroll you people with 7 various sales funnel tricks that’ll help increase the conversions and also how much money you make on every one of your funnels. Clickfunnels edit settings for this funnel.
Clickfunnels Edit Settings For This Funnel