Sales Funnel Described – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Design Expert
Hey everybody, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, as well as to do that I want to reveal you individuals my really first sales funnel I built as a newbie. Clickfunnels design expert.
Actually, this is a image of me right here on the slide. This is me with my shaved head making a potato weapon. Clickfunnels design expert. This is the really first, one of the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, but we’re gon na talk about simply the basic concepts behind a sales funnel because I think initially people obtain all made complex, like oh, it’s gon na be really tough, it’s gon na be hard, yet I want you to comprehend this is really, actually basic.
So right here is an real potato gun. I don’t understand if you can see it on the video camera or otherwise, yet we’re gon na walk you people with this. Clickfunnels design expert. When I first created this with my pal Nate Plohn, I was most likely to college at the time, I was trying to figure out like just how do I generate income on the Internet, and also somebody stated you must sell information products.
I was like, that’s amazing, however I do not understand anything regarding anything, and then that weekend was springtime break, as well as Nate and also I went and we made potato weapons and had a wonderful weekend, and then fast forward to like the next Monday, I’m back in college, resting there sort of like doing the bored institution point, and all of a sudden I was like wait a min, I know exactly how to make a potato gun now.
Clickfunnels design expert. That’s information, can I create a product about that? And so I was going nuts, I browsed the web. At the time, there’s a website you can look to see the amount of people were searching for different search phrases and there were 18,000 people a month searching for the phrase exactly how to make a potato weapon or potato weapon plans or spud weapon strategies, as well as nobody had a product, as well as I was like light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we dropped to Home Depot, we obtained a video camera out, we shot this whole thing, and also we made our extremely first, extremely first product, and also I put it online as well as I didn’t recognize how to sell anything so I just had like a basic website.
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The website was like hi, come as well as buy my point, and then I mosted likely to this point called Google. Clickfunnels design expert. You individuals might have become aware of it before, and on Google they had these things right here, and on the side there were these ads, and so I would certainly pay for the Google ad, someone would click the ad, they would certainly come by right here, they would certainly see this point, as well as they would certainly resemble oh my gosh, I need to buy this DVD so I can learn how to make a potato gun, and also some of them would certainly give me money, and also initially when we first started selling this, we were selling it for $37 a piece, and so people would buy that, which was my business, as well as I bear in mind placing the ads up as well as I was investing regarding $10 a day.
Let me do the mathematics over here, so I was investing $10 a day in ads over below, and from that I was averaging regarding one sale a day, all right? Now, as a university kid, I’m considering this and also I said fine, I offer Mr.Google $10 and then he offers me back 37. That suggests I got $27 to put in my pocket. Next day I gave Mr. Google $10, he provided me back 37, I placed 27 in my pocket, and also I kept doing this, as well as I resembled I am the smartest man alive, and after that something bad happened.
The people over at Google decided they intended to make more money, and so they altered their formulas. I’m not gon na get into that, but they changed their formula, and so no more was it like I spend $10 and also I make 37.
Clickfunnels design expert. Rather, I began investing $10. Excuse me, like my ad price went up so I began investing $50 a day to make one sale, alright? Now I’m not the sharpest tool in the tool kit, yet I offered Google $50 and they provided me back 37, as well as I was like wait, I lost money, and then I gave them 50 and I lost 37.
That’s 3 or 4 days, I’m like wait a min. This game draws, I’m losing, therefore I transformed my ads off. I’m like I can not play this game, as well as I keep in mind being frustrated, and eventually I obtained a call from my friend, and my friend had a comparable business to me.
He said, hello Russell, I think I figured it out. I claimed, figured what out? Clickfunnels design expert. He’s like, I quit, and he really did not call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, once deal.
He said, what I did is that every single individual who got my product, I then upsold them something else, as well as I was like, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, and also he’s like, well you understand just how you most likely to McDonald’s and you go through the drive-through and you’re like, hello, I wish to order a Big Mac, and also the guy’s like cool, do you intend to incredibly dimension it? Do you want french fries and a coke keeping that? And he starts offering you upsells.
I’m like yeah, as well as he’s like if you check out the math, he’s like, McDonald’s in fact sheds money selling a Big Mac however they make all their revenue when someone buys the fries or the Coke.
I was like, fine. Clickfunnels design expert. He’s like, now, you’re losing money selling your potato weapon DVD. You just got ta sell these guys fries and also a coke and afterwards you’ll be profitable, and also I was like, I still do not fairly get it.
He’s like, if someone acquires this, like what’s the next point you can do? Clickfunnels design expert. If you were trying to serve he or she, what’s the next point you could serve them with? And I stated well, when somebody purchases the DVD the most annoying thing is currently they need to go to Home Depot and they have to purchase the pipelines, and they need to cut them, as well as like all this things to make this incredible gun, and also he stated, well suppose rather than you telling them to go buy the stuff, what happens if you upsold them a package that did this whole thing? I have no suggestion if this is gon na appear on the video camera or otherwise yet I thought it looked sort of cool, and so he said, make an upsell where you sell them the package.
So below is, below is the kit, so I did some math and I started calling around and also I discovered these individuals in north Idaho that in fact made potato weapon sets, as well as I would certainly spend, I would begin selling these for $197, and also now this became my really first funnel ever before.
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Again, I really did not understand it was called a funnel at the time, but a person come, they click the ad, they would certainly see my DVD, they would certainly acquire my DVD. Clickfunnels design expert. On the next page, our upsell says hey, the DVD’s coming, do you desire me to deliver the pipes with you too so it’ll conserve you time? Just $197, people are like that would be wonderful, and they ‘d click the button as well as they would certainly buy it, fine? Currently, what took place, if you take a look at the math, was interesting is that Google really did not change their ad costs.
They still were charging me $50 a day, right? To ensure that didn’t alter, however I came below as well as I invested $37, so I lost some money, but then what took place is that out of three people who got the DVD would acquire this, right? So let’s claim I got a number of clicks over right here, boom, and claim there’s 3 people right here that purchased the DVD.
One of these people after that would certainly go as well as buy this. Clickfunnels design expert. For each DVD I sold, so I made $37, 1/3 of those people bought this, so I take $197, I divide it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 amounts to 12, nine, 10, 102.
So now I was making $102 for every single single individual that purchased the DVD, does that make sense? ‘Cause one out of 3 acquired the kit as well, all right? So now I got on Google, I was paying $50 a day in ads, yet I was making, usually, $102 a day.
I put $50 in, I obtained $102 back, fine, and all of a sudden, I began looking, I was like I am the most intelligent male active once more. Clickfunnels design expert. I invested $50, I get back $102, therefore I was back in business, potato gun sales were cranking, I was having a good time, and afterwards I realized wait a min, potato weapons are good, however the marketplace’s similar to this little.
Like what various other markets could I do this with? And also I started assuming, I said well, suppose I did this in speed analysis? I fulfilled a individual that was the world’s fastest viewers, Howard Berg, therefore we set up a funnel for speed analysis as well as it functioned, and we claimed, what happens if we did this in the dating market? As well as I discovered a person that was a dating expert, we plugged it in.
What if we did this with supplements? What if we did? As well as we started doing this, and also the funnels obviously fine-tune each and every single time, yet the concepts are the same, and also I came to be stressed, and over the next five or six years, I released over 100 various funnels in 100 different markets and ended up being obsessed with it and it became so much enjoyable, but this principle of a funnel works in any type of business, and so what I desire you people to recognize is this is just how easy it actually is.
It’s not some complicated thing. Clickfunnels design expert. Occasionally we obtain all made complex. It’s very basic, so like we buy an ad to sell something. Someone buys that point, after that what’s the next sensible point they require? Well, if they bought a potato gun, the next thing they need is they need a potato gun kit, which becomes my funnel, which’s sort of what we take people via.
All right, hope you enjoyed that tutorial about exactly how I turned among my pastimes into a sales funnel and turned it into money and also exactly how you can do it too. Clickfunnels design expert. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free test in addition to a whole lot of other really cool benefits that you are gon na love, and on top of that I want you to remain tuned ’cause the next video clip is showing up right here in about five secs.
I’m gon na stroll you individuals with seven different sales funnel keys that’ll help increase the conversions as well as how much money you make on each of your funnels. Clickfunnels design expert.
Clickfunnels Design Expert