Sales Funnel Described – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Course Site
Hey everyone, this is Russell Brunson, as well as today we’re discussing sales funnels tutorials for beginners, and also to do that I intend to show you people my extremely first sales funnel I built as a newbie. Clickfunnels course site.
Actually, this is a image of me here on the slide. This is me with my shaved head making a potato weapon. Clickfunnels course site. This is the very first, among the really first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, but we’re gon na discuss simply the basic concepts behind a sales funnel since I think initially people get all made complex, like oh, it’s gon na be truly challenging, it’s gon na be hard, yet I desire you to comprehend this is really, truly straightforward.
So here is an real potato gun. I do not know if you can see it on the cam or not, yet we’re gon na stroll you men via this. Clickfunnels course site. When I first created this with my pal Nate Plohn, I was going to university at the time, I was attempting to determine like just how do I make money on the Internet, and somebody claimed you need to sell information products.
I was like, that’s outstanding, but I don’t understand anything about anything, and afterwards that weekend break was springtime break, and Nate and also I went and we made potato weapons and had a fantastic weekend, and after that fast forward to such as the next Monday, I’m back in school, sitting there type of like doing the bored institution thing, and all of a unexpected I was like wait a minute, I recognize exactly how to make a potato gun now.
Clickfunnels course site. That’s information, can I create a product about that? Therefore I was freaking out, I went online. At the time, there’s a website you might look to see the number of people were searching for different key phrases as well as there were 18,000 people a month searching for the phrase just how to make a potato gun or potato gun plans or spud gun strategies, and nobody had a product, as well as I resembled light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we decreased to Home Depot, we got a video camera out, we shot this whole thing, and also we made our really first, extremely first product, as well as I put it online and I didn’t understand exactly how to sell anything so I just had like a basic website.
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The website was like hi there, come and also acquire my point, and then I went to this thing called Google. Clickfunnels course site. You men may have heard of it previously, and on Google they had these points right here, as well as on the side there were these ads, therefore I would pay for the Google ad, somebody would certainly click the ad, they ‘d come by here, they would certainly see this point, and they ‘d resemble oh my gosh, I have to acquire this DVD so I can learn how to make a potato weapon, and also a few of them would certainly offer me money, as well as originally when we first began selling this, we were selling it for $37 a piece, and so people would certainly buy that, and that was my business, and also I bear in mind putting the ads up and also I was spending about $10 a day.
Let me do the math over here, so I was investing $10 a day in ads over right here, as well as from that I was balancing about one sale a day, all right? Currently, as a college youngster, I’m looking at this and also I stated okay, I offer Mr.Google $10 and afterwards he gives me back 37. That suggests I got $27 to place in my pocket. Next day I gave Mr. Google $10, he provided me back 37, I placed 27 in my pocket, and I kept doing this, and also I resembled I am the smartest man alive, and then something bad took place.
The individuals over at Google determined they wanted to make even more money, therefore they transformed their formulas. I’m not gon na enter into that, but they changed their formula, therefore no more was it like I spend $10 and I make 37.
Clickfunnels course site. Instead, I started investing $10. Excuse me, like my ad expense increased so I began spending $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the tool kit, yet I provided Google $50 as well as they offered me back 37, and I resembled wait, I lost money, and afterwards I provided 50 and also I lost 37.
That’s three or four days, I’m like wait a min. This video game draws, I’m losing, therefore I transformed my ads off. I’m like I can not play this video game, and I bear in mind being annoyed, and one day I obtained a phone call from my friend, as well as my friend had a comparable business to me.
He said, hi Russell, I believe I figured it out. I stated, figured what out? Clickfunnels course site. He’s like, I stopped, as well as he didn’t call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, one-time offer.
He stated, what I did is that every single individual who got my product, I after that upsold them another thing, and I was like, well why would I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you know how you most likely to McDonald’s and you experience the drive-through and also you’re like, hi there, I intend to order a Big Mac, and also the dude’s like cool, do you intend to super dimension it? Do you want fries and also a coke with that? And also he begins providing you upsells.
I’m like yeah, and also he’s like if you check out the mathematics, he’s like, McDonald’s really loses money selling a Big Mac yet they make all their profit when a person buys the french fries or the Coke.
I was like, all right. Clickfunnels course site. He’s like, now, you’re losing money selling your potato weapon DVD. You simply got ta sell these men french fries and a coke and after that you’ll pay, as well as I was like, I still do not quite get it.
He’s like, if a person buys this, like what’s the next point you can do? Clickfunnels course site. If you were trying to offer he or she, what’s the next point you could serve them with? And I claimed well, when somebody purchases the DVD the most bothersome thing is now they need to go to Home Depot and also they have to purchase the pipes, as well as they have to cut them, as well as like all this things to make this remarkable gun, and he claimed, well what if instead of you telling them to go buy the stuff, suppose you upsold them a kit that did this whole thing? I have no concept if this is gon na appear on the electronic camera or not yet I believed it looked kind of cool, therefore he claimed, make an upsell where you sell them the set.
So here is, here is the set, so I did some mathematics as well as I began calling around and I discovered these men in northern Idaho that actually made potato weapon sets, as well as I would certainly spend, I would certainly begin selling these for $197, and also now this became my really first funnel ever.
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Again, I really did not know it was called a funnel at the time, yet somebody come, they click the ad, they would certainly see my DVD, they would certainly acquire my DVD. Clickfunnels course site. On the next page, our upsell claims hey, the DVD’s coming, do you want me to ship the pipelines with you as well so it’ll save you time? Just $197, people resemble that would be amazing, and they ‘d click the switch and also they would certainly buy it, all right? Currently, what took place, if you look at the math, was fascinating is that Google didn’t alter their ad costs.
They still were billing me $50 a day, right? So that didn’t transform, yet I came below and I invested $37, so I lost some money, however after that what occurred is that a person out of 3 people who bought the DVD would acquire this, right? So allow’s state I got a number of clicks over right here, boom, and also state there’s three people right here that got the DVD.
Among these people after that would certainly go as well as purchase this. Clickfunnels course site. For every single DVD I offered, so I made $37, 1/3 of those people acquired this, so I take $197, I split it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, seven plus five equates to 12, nine, 10, 102.
So currently I was making $102 for each single individual that bought the DVD, does that make good sense? ‘Cause one out of 3 purchased the set as well, okay? So currently I got on Google, I was paying $50 a day in ads, but I was making, typically, $102 a day.
I placed $50 in, I got $102 back, fine, and all of a abrupt, I began looking, I resembled I am the smartest man active again. Clickfunnels course site. I spent $50, I get back $102, therefore I was back in business, potato gun sales were cranking, I was enjoying, and after that I understood wait a min, potato guns are good, however the marketplace’s such as this little.
Like what various other markets could I do this with? As well as I started thinking, I claimed well, what if I did this in rate reading? I fulfilled a guy that was the globe’s fastest reader, Howard Berg, therefore we established a funnel for speed reading and also it functioned, and also we said, what if we did this in the dating market? And also I discovered someone who was a dating expert, we connected it in.
What if we did this with supplements? What happens if we did? As well as we started doing this, as well as the funnels clearly modify every time, however the concepts are the same, and also I came to be stressed, and also over the next five or 6 years, I released over 100 various funnels in 100 various markets and also ended up being stressed with it and it came to be so much enjoyable, yet this concept of a funnel works in any kind of business, and so what I desire you people to comprehend is this is just how straightforward it really is.
It’s not some complex thing. Clickfunnels course site. In some cases we obtain all complicated. It’s extremely simple, so like we get an ad to sell something. Someone buys that point, then what’s the next logical thing they require? Well, if they bought a potato gun, the next point they require is they require a potato gun kit, which becomes my funnel, and that’s sort of what we take people through.
All right, hope you enjoyed that tutorial about exactly how I transformed one of my leisure activities right into a sales funnel and also turned it right into money as well as how you can do it also. Clickfunnels course site. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial along with a whole number of various other truly cool benefits that you are gon na love, and also on top of that I want you to stay tuned ’cause the next video is coming up right here in regarding five secs.
I’m gon na stroll you individuals with 7 various sales funnel secrets that’ll help increase the conversions as well as just how much money you make on each of your funnels. Clickfunnels course site.
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