Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Competitor Build It
Hey everybody, this is Russell Brunson, and also today we’re discussing sales funnels tutorials for beginners, and to do that I intend to show you guys my really first sales funnel I built as a novice. Clickfunnels competitor build it.
Actually, this is a picture of me right here on the slide. This is me with my cut head making a potato weapon. Clickfunnels competitor build it. This is the extremely first, among the extremely first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, yet we’re gon na speak about simply the basic concepts behind a sales funnel since I assume at first people get all complicated, like oh, it’s gon na be truly hard, it’s gon na be hard, yet I desire you to comprehend this is truly, really easy.
So right here is an actual potato weapon. I do not understand if you can see it on the camera or not, however we’re gon na walk you people with this. Clickfunnels competitor build it. When I first produced this with my pal Nate Plohn, I was going to university at the time, I was trying to identify like how do I generate income on the Internet, as well as someone stated you ought to sell information products.
I resembled, that’s incredible, but I do not understand anything regarding anything, and then that weekend break was spring break, as well as Nate and also I went and also we made potato weapons and also had a great weekend break, and then fast forward to like the next Monday, I’m back in school, sitting there sort of like doing the bored institution thing, and all of a unexpected I was like wait a minute, I know exactly how to make a potato weapon now.
Clickfunnels competitor build it. That’s information, can I create a product regarding that? And so I was going nuts, I went on the internet. At the time, there’s a website you can search to see how many people were searching for different keywords and there were 18,000 people a month looking for the expression just how to make a potato weapon or potato gun plans or spud weapon plans, and also nobody had a product, as well as I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we went down to Home Depot, we got a camera out, we recorded this whole thing, as well as we made our extremely first, extremely first product, and I place it online and also I didn’t know just how to sell anything so I simply had like a basic website.
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The website resembled hi, come and also get my point, and after that I went to this thing called Google. Clickfunnels competitor build it. You people might have come across it before, and on Google they had these points right here, and on the side there were these ads, and so I would spend for the Google ad, someone would certainly click on the ad, they ‘d come by right here, they would certainly see this thing, as well as they would certainly resemble oh my gosh, I need to acquire this DVD so I can learn how to make a potato weapon, and several of them would provide me money, and initially when we first began selling this, we were selling it for $37 a piece, and so people would certainly purchase that, and that was my business, and also I keep in mind putting the ads up and also I was investing concerning $10 a day.
Let me do the mathematics over right here, so I was spending $10 a day in ads over here, as well as from that I was balancing regarding one sale a day, alright? Currently, as a university youngster, I’m considering this as well as I said fine, I provide Mr.Google $10 and after that he offers me back 37. That indicates I obtained $27 to place in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I put 27 in my pocket, and I maintained doing this, and I resembled I am the smartest male to life, and then something bad took place.
The men over at Google determined they intended to make even more money, therefore they transformed their algorithms. I’m not gon na enter into that, however they changed their formula, therefore no longer was it like I spend $10 and I make 37.
Clickfunnels competitor build it. Instead, I started investing $10. Excuse me, like my ad cost increased so I started spending $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the toolbox, however I gave Google $50 and also they gave me back 37, as well as I resembled wait, I lost money, and after that I gave them 50 as well as I lost 37.
That’s 3 or 4 days, I’m like wait a minute. This game sucks, I’m losing, therefore I transformed my ads off. I’m like I can not play this video game, and also I remember being frustrated, and also one day I obtained a phone call from my friend, as well as my friend had a comparable business to me.
He said, hi Russell, I assume I figured it out. I said, figured what out? Clickfunnels competitor build it. He’s like, I stopped, and he really did not call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, once deal.
He stated, what I did is that every single person that acquired my product, I after that upsold them something else, and I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and he’s like, well you understand how you most likely to McDonald’s as well as you undergo the drive-through and you’re like, hey, I want to get a Big Mac, and also the guy’s like cool, do you wish to very dimension it? Do you want french fries as well as a coke keeping that? And he starts supplying you upsells.
I’m like yeah, and also he’s like if you check out the math, he’s like, McDonald’s actually sheds money selling a Big Mac but they make all their earnings when someone gets the fries or the Coke.
I resembled, all right. Clickfunnels competitor build it. He’s like, right now, you’re losing money selling your potato weapon DVD. You just obtained ta sell these people french fries and also a coke and then you’ll pay, as well as I was like, I still do not quite get it.
He’s like, if somebody acquires this, like what’s the next point you can do? Clickfunnels competitor build it. If you were trying to serve he or she, what’s the next thing you could serve them with? As well as I said well, when a person acquires the DVD the most bothersome point is now they have to go to Home Depot as well as they have to acquire the pipelines, as well as they have to cut them, as well as like all this stuff to make this fantastic weapon, and he stated, well what if instead of you telling them to go buy the stuff, what if you upsold them a set that did this whole thing? I have no concept if this is gon na turn up on the camera or otherwise yet I believed it looked kind of cool, therefore he said, make an upsell where you sell them the kit.
So here is, below is the package, so I did some math and I began calling around as well as I located these men in north Idaho who in fact made potato weapon kits, and I would certainly spend, I would begin selling these for $197, as well as now this became my extremely first funnel ever.
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Once more, I really did not recognize it was called a funnel at the time, but somebody come, they click the ad, they would certainly see my DVD, they would purchase my DVD. Clickfunnels competitor build it. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipes with you as well so it’ll save you some time? Simply $197, people are like that would be superb, and also they would certainly click the button and also they would certainly buy it, alright? Currently, what occurred, if you take a look at the mathematics, was intriguing is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? To ensure that really did not change, but I came right here and also I spent $37, so I lost some money, however after that what happened is that a person out of 3 people who bought the DVD would purchase this, right? So allow’s claim I obtained a number of clicks over below, boom, and also claim there’s three people right here that bought the DVD.
One of these people after that would go as well as buy this. Clickfunnels competitor build it. For each DVD I marketed, so I made $37, 1/3 of those people got this, so I take $197, I divide it by three. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 amounts to 12, nine, 10, 102.
So now I was making $102 for each single person that got the DVD, does that make good sense? ‘Cause one out of three got the kit also, alright? So now I got on Google, I was paying $50 a day in ads, yet I was making, generally, $102 a day.
I put $50 in, I got $102 back, fine, and all of a sudden, I began looking, I resembled I am the smartest male alive once more. Clickfunnels competitor build it. I invested $50, I get back $102, therefore I was back in business, potato weapon sales were cranking, I was having a good time, and after that I realized wait a min, potato guns are great, but the marketplace’s like this little.
Like what various other markets could I do this with? And also I started thinking, I claimed well, what if I did this in rate reading? I met a person that was the globe’s fastest viewers, Howard Berg, therefore we established a funnel for speed reading and also it worked, and also we stated, what happens if we did this in the dating market? And also I found somebody that was a dating expert, we connected it in.
What if we did this with supplements? Suppose we did? As well as we started doing this, and the funnels clearly tweak every time, but the concepts are the same, and I became obsessed, as well as over the next five or six years, I released over 100 various funnels in 100 various markets and also ended up being obsessed with it and it ended up being so much enjoyable, yet this idea of a funnel operate in any business, and so what I want you individuals to recognize is this is how easy it actually is.
It’s not some challenging thing. Clickfunnels competitor build it. In some cases we obtain all complicated. It’s extremely easy, so like we get an ad to sell something. Somebody acquires that point, after that what’s the next logical thing they need? Well, if they purchased a potato weapon, the next point they require is they need a potato weapon package, and that becomes my funnel, and that’s kind of what we take people through.
All right, wish you loved that tutorial concerning just how I turned one of my pastimes right into a sales funnel and also turned it right into money and also just how you can do it as well. Clickfunnels competitor build it. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free test in addition to a whole bunch of other actually cool bonus offers that you are gon na love, as well as on top of that I want you to stay tuned ’cause the next video is turning up below in concerning five seconds.
I’m gon na stroll you people through 7 different sales funnel secrets that’ll help increase the conversions and also just how much money you make on every one of your funnels. Clickfunnels competitor build it.
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