Sales Funnel Described – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Camtasia
Hey everyone, this is Russell Brunson, and also today we’re speaking about sales funnels tutorials for beginners, as well as to do that I want to show you guys my really first sales funnel I built as a beginner. Clickfunnels camtasia.
In fact, this is a photo of me below on the slide. This is me with my shaved head making a potato weapon. Clickfunnels camtasia. This is the really first, one of the very first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato weapons ’cause I am a potato weapon expert, however we’re gon na speak about just the basic concepts behind a sales funnel since I think initially people get all complicated, like oh, it’s gon na be really challenging, it’s gon na be hard, however I want you to understand this is really, truly basic.
So here is an actual potato gun. I don’t know if you can see it on the camera or otherwise, yet we’re gon na walk you men with this. Clickfunnels camtasia. When I first created this with my buddy Nate Plohn, I was most likely to university at the time, I was attempting to figure out like just how do I make money online, and a person claimed you should sell information products.
I was like, that’s incredible, but I do not understand anything regarding anything, and afterwards that weekend break was springtime break, and Nate and I went and we made potato guns as well as had a excellent weekend break, and then fast forward to such as the next Monday, I’m back in school, resting there sort of like doing the bored college point, and all of a sudden I was like wait a minute, I know exactly how to make a potato weapon currently.
Clickfunnels camtasia. That’s information, can I create a product concerning that? And so I was going crazy, I browsed the web. At the time, there’s a website you could search to see how many people were searching for different search phrases and also there were 18,000 people a month looking for the expression exactly how to make a potato gun or potato gun strategies or potato gun strategies, and no one had a product, as well as I was like light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we dropped to Home Depot, we got a camera out, we filmed this whole thing, and we made our very first, really first product, and I put it online as well as I didn’t recognize exactly how to sell anything so I just had like a basic website.
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The website was like hi there, come and also buy my thing, and after that I went to this point called Google. Clickfunnels camtasia. You people might have become aware of it previously, and also on Google they had these things right here, as well as on the side there were these ads, and so I would certainly pay for the Google ad, a person would click the ad, they ‘d come by right here, they would see this point, and they ‘d be like oh my gosh, I should acquire this DVD so I can learn just how to make a potato weapon, and also a few of them would certainly give me money, as well as originally when we first began selling this, we were selling it for $37 a piece, and so people would purchase that, and that was my business, and also I bear in mind putting the ads up and I was spending about $10 a day.
Let me do the math over below, so I was spending $10 a day in ads over right here, and also from that I was balancing concerning one sale a day, all right? Now, as a college kid, I’m taking a look at this as well as I claimed okay, I give Mr.Google $10 and then he offers me back 37. That means I got $27 to put in my pocket. Next day I provided Mr. Google $10, he offered me back 37, I placed 27 in my pocket, as well as I kept doing this, as well as I was like I am the smartest male to life, and after that something wicked happened.
The individuals over at Google determined they intended to make more money, and so they transformed their formulas. I’m not gon na get involved in that, however they changed their algorithm, therefore no longer was it like I spend $10 as well as I make 37.
Clickfunnels camtasia. Instead, I began investing $10. Excuse me, like my ad cost went up so I started investing $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the toolbox, yet I offered Google $50 and they gave me back 37, as well as I was like delay, I lost money, and then I gave them 50 and I lost 37.
That’s three or four days, I’m like wait a minute. This game draws, I’m losing, therefore I turned my ads off. I’m like I can not play this game, and also I remember being irritated, as well as eventually I got a phone call from my friend, as well as my friend had a comparable business to me.
He stated, hey Russell, I believe I figured it out. I said, figured what out? Clickfunnels camtasia. He’s like, I stopped, and he really did not call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, once deal.
He stated, what I did is that each and every single person who got my product, I then upsold them another thing, and I was like, well why would certainly I do that? He’s like, well, have you ever before been to McDonald’s before? I’m like yeah, and also he’s like, well you understand how you go to McDonald’s and also you go through the drive-through as well as you’re like, hello, I intend to order a Big Mac, and also the man’s like cool, do you intend to incredibly dimension it? Do you want french fries as well as a coke with that said? And also he starts providing you upsells.
I’m like yeah, as well as he’s like if you check out the mathematics, he’s like, McDonald’s really loses money selling a Big Mac however they make all their revenue when someone acquires the fries or the Coke.
I resembled, okay. Clickfunnels camtasia. He’s like, right now, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these people french fries and also a coke and after that you’ll be profitable, and also I was like, I still don’t rather get it.
He’s like, if someone acquires this, like what’s the next point you can do? Clickfunnels camtasia. If you were attempting to offer this person, what’s the next point you could offer them with? And I claimed well, when a person acquires the DVD the most frustrating thing is now they need to go to Home Depot and also they have to buy the pipes, and also they have to reduce them, and like all this things to make this outstanding weapon, as well as he said, well suppose rather than you telling them to go buy the stuff, suppose you upsold them a kit that did this whole thing? I have no idea if this is gon na turn up on the electronic camera or otherwise however I assumed it looked type of cool, therefore he said, make an upsell where you sell them the kit.
So right here is, below is the package, so I did some math and I began calling about and also I discovered these men in northern Idaho that actually made potato gun sets, and I would spend, I would certainly begin selling these for $197, and also currently this became my extremely first funnel ever.
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Again, I didn’t know it was called a funnel at the time, but someone come, they click the ad, they would see my DVD, they would acquire my DVD. Clickfunnels camtasia. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipelines with you as well so it’ll save you a long time? Just $197, people are like that would certainly be amazing, and they ‘d click the switch as well as they would buy it, fine? Currently, what took place, if you check out the math, was intriguing is that Google really did not transform their ad costs.
They still were charging me $50 a day, right? To make sure that really did not alter, yet I came right here as well as I spent $37, so I lost some money, but then what took place is that a person out of 3 people that bought the DVD would get this, right? So allow’s claim I got a lot of clicks over below, boom, and also claim there’s 3 people right here that purchased the DVD.
Among these people after that would certainly go and also get this. Clickfunnels camtasia. For every single DVD I marketed, so I made $37, 1/3 of those people bought this, so I take $197, I divide it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus five equates to 12, 9, 10, 102.
So currently I was making $102 for every single single person that got the DVD, does that make sense? ‘Cause one out of three got the kit also, all right? So currently I was on Google, I was paying $50 a day in ads, but I was making, on average, $102 a day.
I put $50 in, I got $102 back, fine, and all of a unexpected, I began looking, I was like I am the smartest guy active again. Clickfunnels camtasia. I spent $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was enjoying, and after that I realized wait a min, potato guns are good, yet the market’s like this little.
Like what various other markets could I do this with? And I began thinking, I said well, what happens if I did this in rate reading? I fulfilled a individual who was the globe’s fastest viewers, Howard Berg, and so we set up a funnel for rate analysis and also it worked, and we claimed, suppose we did this in the dating market? As well as I located someone who was a dating expert, we connected it in.
What if we did this with supplements? Suppose we did? And we began doing this, and also the funnels obviously tweak every single time, however the concepts coincide, and also I ended up being obsessed, and also over the next 5 or six years, I launched over 100 various funnels in 100 different markets and came to be obsessed with it and also it became a lot enjoyable, however this idea of a funnel operate in any kind of business, therefore what I desire you guys to recognize is this is just how simple it actually is.
It’s not some challenging point. Clickfunnels camtasia. Sometimes we obtain all made complex. It’s very straightforward, so like we get an ad to sell something. Somebody acquires that thing, after that what’s the next logical thing they need? Well, if they acquired a potato weapon, the next thing they need is they need a potato gun package, which becomes my funnel, and that’s sort of what we take people through.
All right, wish you enjoyed that tutorial regarding exactly how I transformed among my leisure activities right into a sales funnel and also transformed it into money and also just how you can do it also. Clickfunnels camtasia. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free test together with a whole bunch of various other really cool incentives that you are gon na love, as well as in addition to that I desire you to remain tuned ’cause the next video is showing up below in concerning 5 secs.
I’m gon na walk you guys with 7 different sales funnel keys that’ll help increase the conversions and how much money you make on every one of your funnels. Clickfunnels camtasia.
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