Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Campaign Linking
Hey everyone, this is Russell Brunson, as well as today we’re talking about sales funnels tutorials for beginners, and also to do that I intend to reveal you people my really first sales funnel I built as a newbie. Clickfunnels campaign linking.
As a matter of fact, this is a photo of me right here on the slide. This is me with my shaved head making a potato gun. Clickfunnels campaign linking. This is the very first, among the extremely first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, but we’re gon na discuss just the basic concepts behind a sales funnel since I think initially people obtain all made complex, like oh, it’s gon na be truly tough, it’s gon na be hard, but I desire you to comprehend this is actually, actually easy.
So here is an real potato gun. I do not recognize if you can see it on the cam or not, yet we’re gon na stroll you people with this. Clickfunnels campaign linking. When I first developed this with my pal Nate Plohn, I was going to college at the time, I was trying to determine like exactly how do I make money on the net, and a person claimed you should sell information products.
I was like, that’s awesome, however I don’t know anything concerning anything, and afterwards that weekend break was spring break, and also Nate and I went as well as we made potato weapons and had a great weekend, and then fast forward to like the next Monday, I’m back in school, resting there sort of like doing the bored institution point, and all of a sudden I was like wait a min, I know exactly how to make a potato weapon currently.
Clickfunnels campaign linking. That’s information, can I create a product regarding that? Therefore I was flipping out, I went on the internet. At the time, there’s a website you could look to see the number of people were searching for various search phrases as well as there were 18,000 people a month searching for the expression just how to make a potato gun or potato gun strategies or spud weapon plans, as well as nobody had a product, as well as I was like light bulb, I’m gon na make a product training that.
So I got Nate, we went down to Home Depot, we obtained a camera out, we shot this whole thing, as well as we made our extremely first, really first product, and I place it online and also I really did not know how to sell anything so I just had like a basic website.
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The website resembled hi there, come as well as get my point, and afterwards I went to this point called Google. Clickfunnels campaign linking. You individuals might have heard of it in the past, and on Google they had these things right here, and on the side there were these ads, and so I would spend for the Google ad, a person would certainly click on the ad, they would certainly come below, they would see this thing, as well as they ‘d resemble oh my gosh, I must get this DVD so I can learn how to make a potato gun, and also some of them would provide me money, and also initially when we first started selling this, we were selling it for $37 a item, therefore people would acquire that, which was my business, and also I remember putting the ads up and also I was investing regarding $10 a day.
Let me do the mathematics over here, so I was investing $10 a day in ads over below, and from that I was balancing about one sale a day, all right? Now, as a college kid, I’m taking a look at this and also I claimed all right, I offer Mr.Google $10 and then he gives me back 37. That means I got $27 to place in my pocket. Next day I gave Mr. Google $10, he gave me back 37, I put 27 in my pocket, and I kept doing this, and I was like I am the smartest male to life, and after that something bad occurred.
The men over at Google decided they wanted to make even more money, therefore they transformed their algorithms. I’m not gon na enter into that, but they changed their formula, and so no longer was it like I spend $10 and also I make 37.
Clickfunnels campaign linking. Rather, I began investing $10. Excuse me, like my ad cost rose so I began spending $50 a day to make one sale, alright? Currently I’m not the sharpest tool in the toolbox, but I gave Google $50 as well as they gave me back 37, as well as I resembled wait, I lost money, and afterwards I gave them 50 and I lost 37.
That’s three or four days, I’m like wait a min. This game draws, I’m losing, and so I transformed my ads off. I’m like I can not play this game, and I remember being annoyed, and also someday I obtained a phone call from my friend, as well as my friend had a similar business to me.
He claimed, hi there Russell, I believe I figured it out. I stated, figured what out? Clickfunnels campaign linking. He’s like, I stopped, as well as he really did not call it the funnel, he’s like I created this thing called an upsell. He called it an OTO, one-time offer.
He said, what I did is that every single individual that bought my product, I then upsold them another thing, as well as I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, and also he’s like, well you understand exactly how you go to McDonald’s as well as you go through the drive-through and also you’re like, hello, I wish to purchase a Big Mac, as well as the man’s like cool, do you want to incredibly size it? Do you desire french fries and also a coke keeping that? And he starts offering you upsells.
I’m like yeah, as well as he’s like if you take a look at the math, he’s like, McDonald’s actually loses money selling a Big Mac yet they make all their profit when a person purchases the fries or the Coke.
I was like, all right. Clickfunnels campaign linking. He’s like, today, you’re losing money selling your potato gun DVD. You just obtained ta sell these people french fries as well as a coke and then you’ll be profitable, and I resembled, I still do not rather get it.
He’s like, if a person buys this, like what’s the next thing you can do? Clickfunnels campaign linking. If you were trying to offer this person, what’s the next point you could offer them with? As well as I said well, when a person gets the DVD the most annoying point is now they have to go to Home Depot and they need to purchase the pipelines, and also they need to cut them, as well as like all this stuff to make this fantastic gun, as well as he claimed, well suppose instead of you telling them to go get the stuff, what if you upsold them a package that did this whole thing? I have no idea if this is gon na appear on the cam or otherwise yet I assumed it looked sort of cool, and so he claimed, make an upsell where you sell them the package.
So here is, here is the kit, so I did some math and I began calling around as well as I found these men in northern Idaho who really made potato weapon sets, as well as I would certainly spend, I would start selling these for $197, and currently this became my really first funnel ever.
Best Clickfunnels Funnels – Clickfunnels Campaign Linking
Once again, I didn’t recognize it was called a funnel at the time, however somebody come, they click the ad, they would certainly see my DVD, they would acquire my DVD. Clickfunnels campaign linking. On the next page, our upsell states hey, the DVD’s coming, do you want me to ship the pipelines with you also so it’ll conserve you time? Simply $197, people resemble that would certainly be superb, and also they ‘d click the button and also they would certainly buy it, fine? Now, what occurred, if you consider the math, was interesting is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? To ensure that didn’t alter, however I came here and I invested $37, so I lost some money, but after that what took place is that out of three people who bought the DVD would purchase this, right? So allow’s say I obtained a number of clicks over below, boom, and say there’s three people right here that purchased the DVD.
One of these people after that would go as well as acquire this. Clickfunnels campaign linking. For every single DVD I offered, so I made $37, 1/3 of those people acquired this, so I take $197, I separate it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 amounts to 12, 9, 10, 102.
So now I was making $102 for each single individual that acquired the DVD, does that make good sense? ‘Cause one out of 3 got the kit as well, alright? So currently I got on Google, I was paying $50 a day in ads, but I was making, typically, $102 a day.
I put $50 in, I obtained $102 back, alright, and all of a abrupt, I started looking, I was like I am the most intelligent guy active again. Clickfunnels campaign linking. I invested $50, I return $102, and so I was back in business, potato weapon sales were cranking, I was having a good time, and after that I understood wait a minute, potato weapons are excellent, however the marketplace’s similar to this little.
Like what various other markets could I do this with? As well as I began assuming, I stated well, what if I did this in rate analysis? I met a man that was the globe’s fastest reader, Howard Berg, and so we set up a funnel for rate reading as well as it functioned, as well as we claimed, suppose we did this in the dating market? As well as I located someone who was a dating expert, we connected it in.
What happens if we did this with supplements? What if we did? As well as we began doing this, and also the funnels undoubtedly modify each and every single time, yet the concepts are the same, as well as I became obsessed, as well as over the next 5 or 6 years, I introduced over 100 various funnels in 100 different markets as well as came to be consumed with it as well as it came to be a lot fun, yet this principle of a funnel works in any kind of business, and so what I want you men to recognize is this is exactly how straightforward it truly is.
It’s not some challenging thing. Clickfunnels campaign linking. Sometimes we obtain all made complex. It’s really basic, so like we get an ad to sell something. Somebody acquires that thing, after that what’s the next sensible thing they require? Well, if they bought a potato weapon, the next thing they require is they require a potato gun kit, and that becomes my funnel, and that’s sort of what we take people via.
All right, wish you loved that tutorial regarding exactly how I transformed among my pastimes right into a sales funnel and turned it right into money and exactly how you can do it also. Clickfunnels campaign linking. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial together with a whole lot of other really cool bonus offers that you are gon na love, and on top of that I want you to remain tuned ’cause the next video is coming up below in regarding 5 seconds.
I’m gon na walk you men via 7 various sales funnel tricks that’ll help increase the conversions and also just how much money you make on every one of your funnels. Clickfunnels campaign linking.
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