Sales Funnel Clarified – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Blog Function
Hey everyone, this is Russell Brunson, and also today we’re discussing sales funnels tutorials for beginners, as well as to do that I intend to reveal you people my extremely first sales funnel I built as a newbie. Clickfunnels blog function.
In fact, this is a picture of me right here on the slide. This is me with my shaved head making a potato weapon. Clickfunnels blog function. This is the very first, among the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, yet we’re gon na talk about just the basic concepts behind a sales funnel since I assume initially people obtain all complicated, like oh, it’s gon na be actually difficult, it’s gon na be hard, however I want you to comprehend this is really, truly simple.
So here is an actual potato gun. I don’t recognize if you can see it on the cam or otherwise, however we’re gon na stroll you individuals through this. Clickfunnels blog function. When I first created this with my buddy Nate Plohn, I was most likely to university at the time, I was attempting to figure out like just how do I make money on the Internet, and also somebody stated you ought to sell information products.
I was like, that’s awesome, yet I do not understand anything concerning anything, and after that that weekend was spring break, as well as Nate as well as I went as well as we made potato guns and had a terrific weekend, and afterwards fast forward to such as the next Monday, I’m back in school, resting there sort of like doing the bored institution thing, and all of a unexpected I was like wait a minute, I recognize just how to make a potato weapon now.
Clickfunnels blog function. That’s information, can I create a product concerning that? And so I was flipping out, I went on the internet. At the time, there’s a website you might search to see how many people were searching for various key phrases and there were 18,000 people a month searching for the expression exactly how to make a potato gun or potato weapon plans or potato weapon plans, and also no one had a product, and also I was like light bulb, I’m gon na make a product training that.
So I obtained Nate, we decreased to Home Depot, we got a video camera out, we filmed this whole thing, as well as we made our extremely first, really first product, and also I put it online and I really did not know how to sell anything so I just had like a basic website.
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The website was like hey, come and also buy my point, and then I mosted likely to this point called Google. Clickfunnels blog function. You people might have come across it before, and also on Google they had these points right here, and on the side there were these ads, and so I would spend for the Google ad, a person would certainly click on the ad, they would certainly come by here, they would certainly see this point, and also they ‘d resemble oh my gosh, I should buy this DVD so I can learn exactly how to make a potato weapon, and some of them would certainly give me money, and originally when we first started selling this, we were selling it for $37 a item, therefore people would purchase that, which was my business, and also I keep in mind putting the ads up and also I was spending about $10 a day.
Let me do the mathematics over right here, so I was investing $10 a day in ads over below, as well as from that I was balancing concerning one sale a day, okay? Now, as a university kid, I’m looking at this and I stated okay, I give Mr.Google $10 and after that he offers me back 37. That indicates I obtained $27 to place in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I put 27 in my pocket, as well as I maintained doing this, as well as I was like I am the smartest guy to life, and afterwards something bad occurred.
The men over at Google determined they wished to make even more money, and so they transformed their algorithms. I’m not gon na enter that, however they transformed their formula, and so no more was it like I spend $10 as well as I make 37.
Clickfunnels blog function. Instead, I began investing $10. Excuse me, like my ad cost rose so I began investing $50 a day to make one sale, fine? Now I’m not the sharpest tool in the toolbox, however I provided Google $50 and also they offered me back 37, and also I was like delay, I lost money, and after that I gave them 50 and also I lost 37.
That’s 3 or four days, I’m like wait a min. This video game sucks, I’m losing, and so I turned my ads off. I’m like I can’t play this game, and also I keep in mind being discouraged, and eventually I obtained a call from my friend, and my friend had a similar business to me.
He stated, hi there Russell, I assume I figured it out. I said, figured what out? Clickfunnels blog function. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, one-time offer.
He claimed, what I did is that every single person that purchased my product, I then upsold them something else, and also I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you know exactly how you most likely to McDonald’s and you go through the drive-through and you’re like, hey, I intend to purchase a Big Mac, and also the dude’s like cool, do you wish to very size it? Do you want french fries and also a coke with that? As well as he begins providing you upsells.
I’m like yeah, and he’s like if you consider the mathematics, he’s like, McDonald’s actually sheds money selling a Big Mac but they make all their earnings when somebody gets the fries or the Coke.
I resembled, fine. Clickfunnels blog function. He’s like, today, you’re losing money selling your potato gun DVD. You just obtained ta sell these people french fries and a coke and then you’ll be profitable, and I resembled, I still do not rather get it.
He’s like, if somebody purchases this, like what’s the next point you can do? Clickfunnels blog function. If you were trying to offer he or she, what’s the next thing you could serve them with? And I said well, when somebody gets the DVD one of the most aggravating thing is now they have to go to Home Depot and they have to purchase the pipelines, as well as they have to cut them, and like all this stuff to make this incredible gun, and also he stated, well what happens if as opposed to you telling them to go acquire right stuff, what happens if you upsold them a kit that did this whole thing? I have no idea if this is gon na turn up on the electronic camera or otherwise but I believed it looked kind of cool, therefore he claimed, make an upsell where you sell them the set.
So below is, below is the kit, so I did some mathematics and also I started calling around and I discovered these people in northern Idaho who actually made potato gun packages, and also I would certainly spend, I would certainly begin selling these for $197, and now this became my very first funnel ever before.
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Again, I didn’t understand it was called a funnel at the time, but a person come, they click the ad, they would certainly see my DVD, they would certainly buy my DVD. Clickfunnels blog function. On the next page, our upsell states hey, the DVD’s coming, do you desire me to ship the pipelines with you too so it’ll conserve you time? Just $197, people resemble that would certainly be amazing, as well as they would certainly click the button and also they would certainly buy it, fine? Currently, what took place, if you check out the math, was interesting is that Google didn’t alter their ad costs.
They still were charging me $50 a day, right? To make sure that really did not alter, but I came below and also I spent $37, so I lost some money, but after that what happened is that one out of 3 people that got the DVD would certainly acquire this, right? So let’s say I obtained a lot of clicks over below, boom, and state there’s 3 people right here that purchased the DVD.
Among these people then would certainly go as well as purchase this. Clickfunnels blog function. For every DVD I marketed, so I made $37, 1/3 of those people acquired this, so I take $197, I separate it by 3. If I do the math on that, that’s $65. So if I take $65 plus $37, 7 plus five equates to 12, 9, 10, 102.
So currently I was making $102 for each single individual that got the DVD, does that make good sense? ‘Cause one out of 3 bought the set also, fine? So currently I was on Google, I was paying $50 a day in ads, however I was making, on average, $102 a day.
I put $50 in, I obtained $102 back, fine, and all of a abrupt, I started looking, I was like I am the most intelligent male alive once more. Clickfunnels blog function. I spent $50, I get back $102, and so I was back in business, potato gun sales were cranking, I was enjoying, and afterwards I realized wait a minute, potato weapons are good, but the marketplace’s like this little.
Like what other markets could I do this with? As well as I began thinking, I said well, what happens if I did this in rate reading? I satisfied a man that was the world’s fastest visitor, Howard Berg, and so we set up a funnel for speed reading as well as it worked, as well as we stated, suppose we did this in the dating market? And also I discovered someone that was a dating expert, we connected it in.
What if we did this with supplements? Suppose we did? And also we began doing this, and the funnels undoubtedly tweak each and every single time, however the concepts are the same, and I became obsessed, and also over the next 5 or 6 years, I launched over 100 different funnels in 100 various markets and also became stressed with it and also it ended up being so much enjoyable, yet this idea of a funnel works in any kind of business, and so what I desire you individuals to understand is this is how straightforward it truly is.
It’s not some challenging point. Clickfunnels blog function. In some cases we obtain all complicated. It’s very basic, so like we purchase an ad to sell something. Someone acquires that point, after that what’s the next logical thing they require? Well, if they bought a potato gun, the next thing they require is they require a potato gun package, which becomes my funnel, and that’s type of what we take people through.
All right, wish you enjoyed that tutorial concerning how I turned one of my pastimes into a sales funnel and transformed it into money and how you can do it too. Clickfunnels blog function. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial in addition to a entire bunch of other actually cool perks that you are gon na love, and also in addition to that I desire you to stay tuned ’cause the next video is showing up right here in regarding 5 secs.
I’m gon na stroll you men with 7 different sales funnel keys that’ll help increase the conversions and how much money you make on every one of your funnels. Clickfunnels blog function.
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