Sales Funnel Clarified – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Background Image Mobile
Hey everybody, this is Russell Brunson, and also today we’re speaking about sales funnels tutorials for beginners, and also to do that I wish to reveal you people my very first sales funnel I built as a novice. Clickfunnels background image mobile.
As a matter of fact, this is a photo of me right here on the slide. This is me with my cut head making a potato weapon. Clickfunnels background image mobile. This is the very first, among the extremely first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, yet we’re gon na talk about simply the basic concepts behind a sales funnel since I think initially people obtain all complicated, like oh, it’s gon na be truly tough, it’s gon na be hard, however I want you to comprehend this is truly, really basic.
So below is an real potato weapon. I do not recognize if you can see it on the camera or not, yet we’re gon na stroll you guys with this. Clickfunnels background image mobile. When I first created this with my friend Nate Plohn, I was most likely to college at the time, I was trying to figure out like how do I earn money on the web, as well as someone said you must sell information products.
I was like, that’s remarkable, however I don’t understand anything about anything, and after that that weekend break was springtime break, and Nate and also I went and also we made potato weapons and also had a great weekend, and afterwards fast forward to such as the next Monday, I’m back in school, resting there kind of like doing the bored school point, and all of a abrupt I resembled wait a min, I understand just how to make a potato gun now.
Clickfunnels background image mobile. That’s information, can I create a product concerning that? Therefore I was going crazy, I went online. At the time, there’s a website you might look to see the number of people were looking for different keyword phrases as well as there were 18,000 people a month searching for the expression exactly how to make a potato gun or potato weapon plans or spud weapon strategies, and nobody had a product, and I resembled light bulb, I’m gon na make a product mentor that.
So I got Nate, we dropped to Home Depot, we obtained a video camera out, we recorded this whole thing, as well as we made our extremely first, really first product, and I place it online as well as I really did not recognize how to sell anything so I simply had like a basic website.
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The website resembled hi, come and also purchase my thing, and after that I went to this thing called Google. Clickfunnels background image mobile. You men might have become aware of it before, as well as on Google they had these things right here, as well as on the side there were these ads, and so I would pay for the Google ad, somebody would click the ad, they ‘d come over here, they would certainly see this point, and they would certainly be like oh my gosh, I must get this DVD so I can learn just how to make a potato weapon, as well as several of them would certainly provide me money, as well as at first when we first began selling this, we were selling it for $37 a item, therefore people would certainly acquire that, which was my business, as well as I bear in mind putting the ads up and also I was investing about $10 a day.
Let me do the math over right here, so I was investing $10 a day in ads over below, and also from that I was averaging concerning one sale a day, alright? Currently, as a university kid, I’m checking out this as well as I stated okay, I provide Mr.Google $10 and afterwards he offers me back 37. That means I got $27 to put in my pocket. Next day I gave Mr. Google $10, he provided me back 37, I placed 27 in my pocket, and also I maintained doing this, and I was like I am the smartest man alive, and afterwards something wicked occurred.
The people over at Google decided they wanted to make more money, therefore they transformed their algorithms. I’m not gon na enter into that, but they transformed their algorithm, therefore no longer was it like I spend $10 and I make 37.
Clickfunnels background image mobile. Rather, I started spending $10. Excuse me, like my ad cost increased so I started investing $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the toolbox, however I offered Google $50 and also they provided me back 37, as well as I was like wait, I lost money, and then I gave them 50 and I lost 37.
That’s three or four days, I’m like wait a min. This game draws, I’m losing, therefore I turned my ads off. I’m like I can’t play this game, and I remember being frustrated, and one day I obtained a telephone call from my friend, and also my friend had a comparable business to me.
He stated, hello Russell, I believe I figured it out. I claimed, figured what out? Clickfunnels background image mobile. He’s like, I quit, as well as he really did not call it the funnel, he’s like I created this thing called an upsell. He called it an OTO, once deal.
He claimed, what I did is that each and every single person that purchased my product, I after that upsold them something else, and also I resembled, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, as well as he’s like, well you know exactly how you most likely to McDonald’s as well as you go through the drive-through as well as you’re like, hey, I intend to purchase a Big Mac, and also the man’s like cool, do you wish to incredibly dimension it? Do you desire fries as well as a coke keeping that? And also he starts supplying you upsells.
I’m like yeah, and also he’s like if you look at the math, he’s like, McDonald’s actually loses money selling a Big Mac however they make all their revenue when a person buys the french fries or the Coke.
I was like, all right. Clickfunnels background image mobile. He’s like, now, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these men fries and a coke and afterwards you’ll be profitable, and also I resembled, I still don’t fairly get it.
He’s like, if someone purchases this, like what’s the next thing you can do? Clickfunnels background image mobile. If you were attempting to offer he or she, what’s the next thing you could offer them with? As well as I stated well, when a person acquires the DVD the most annoying point is currently they have to go to Home Depot and also they have to acquire the pipes, as well as they need to cut them, as well as like all this stuff to make this incredible gun, and also he stated, well suppose as opposed to you telling them to go get right stuff, what if you upsold them a set that did this whole thing? I have no suggestion if this is gon na appear on the video camera or not however I thought it looked type of cool, and so he claimed, make an upsell where you sell them the kit.
So below is, right here is the set, so I did some math as well as I began calling around and I discovered these people in northern Idaho that actually made potato weapon packages, and also I would certainly spend, I would begin selling these for $197, and now this became my extremely first funnel ever.
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Once more, I really did not recognize it was called a funnel at the time, however somebody come, they click on the ad, they would see my DVD, they would acquire my DVD. Clickfunnels background image mobile. On the next page, our upsell states hey, the DVD’s coming, do you desire me to ship the pipes with you also so it’ll conserve you time? Just $197, people are like that would certainly be great, as well as they ‘d click the button and also they would certainly buy it, fine? Now, what happened, if you consider the mathematics, was interesting is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? To ensure that really did not alter, however I came right here and also I invested $37, so I lost some money, however after that what occurred is that one out of three people that purchased the DVD would buy this, right? So let’s say I got a bunch of clicks over right here, boom, as well as claim there’s 3 people right here that purchased the DVD.
Among these people after that would go as well as buy this. Clickfunnels background image mobile. For every DVD I sold, so I made $37, 1/3 of those people purchased this, so I take $197, I split it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus five amounts to 12, nine, 10, 102.
So currently I was making $102 for every single single person that purchased the DVD, does that make sense? ‘Cause one out of 3 got the kit as well, all right? So currently I got on Google, I was paying $50 a day in ads, yet I was making, generally, $102 a day.
I placed $50 in, I obtained $102 back, fine, and all of a abrupt, I started looking, I resembled I am the most intelligent male to life again. Clickfunnels background image mobile. I spent $50, I return $102, and so I was back in business, potato gun sales were cranking, I was having fun, and afterwards I recognized wait a minute, potato weapons are excellent, but the marketplace’s such as this little.
Like what other markets could I do this with? And I started assuming, I said well, suppose I did this in speed reading? I fulfilled a person that was the world’s fastest reader, Howard Berg, therefore we established a funnel for rate analysis and also it worked, and also we claimed, suppose we did this in the dating market? And I located a person that was a dating expert, we connected it in.
What if we did this with supplements? Suppose we did? And also we started doing this, as well as the funnels undoubtedly fine-tune every single time, but the concepts coincide, as well as I came to be consumed, and also over the next 5 or six years, I launched over 100 different funnels in 100 various markets as well as became obsessed with it as well as it came to be so much enjoyable, but this idea of a funnel operate in any type of business, therefore what I want you individuals to comprehend is this is how straightforward it truly is.
It’s not some difficult thing. Clickfunnels background image mobile. Sometimes we get all complicated. It’s extremely easy, so like we buy an ad to sell something. Someone buys that point, then what’s the next sensible thing they require? Well, if they acquired a potato weapon, the next point they require is they need a potato weapon kit, and that becomes my funnel, which’s type of what we take people with.
All right, wish you liked that tutorial concerning exactly how I transformed one of my leisure activities right into a sales funnel as well as transformed it into money as well as exactly how you can do it as well. Clickfunnels background image mobile. If you don’t have a ClickFunnels account yet, go to iloveclickfunnels.com, get a free test in addition to a entire bunch of various other actually cool bonus offers that you are gon na love, and also in addition to that I want you to remain tuned ’cause the next video clip is turning up right here in regarding five secs.
I’m gon na stroll you guys with 7 various sales funnel secrets that’ll help increase the conversions as well as how much money you make on each of your funnels. Clickfunnels background image mobile.
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