Sales Funnel Discussed – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Autoresponder
Hey everybody, this is Russell Brunson, and also today we’re discussing sales funnels tutorials for beginners, and also to do that I want to reveal you men my very first sales funnel I built as a beginner. Clickfunnels autoresponder.
As a matter of fact, this is a photo of me right here on the slide. This is me with my cut head making a potato gun. Clickfunnels autoresponder. This is the very first, one of the very first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, however we’re gon na speak about just the basic concepts behind a sales funnel due to the fact that I assume initially people get all complicated, like oh, it’s gon na be really tough, it’s gon na be hard, but I want you to recognize this is actually, actually easy.
So right here is an actual potato weapon. I do not recognize if you can see it on the video camera or not, yet we’re gon na walk you men through this. Clickfunnels autoresponder. When I first created this with my pal Nate Plohn, I was going to university at the time, I was trying to figure out like just how do I generate income on the net, as well as somebody said you need to sell information products.
I resembled, that’s remarkable, but I do not understand anything about anything, and after that that weekend break was spring break, and also Nate and also I went and also we made potato guns and had a great weekend, and then fast forward to like the next Monday, I’m back in college, sitting there kind of like doing the bored institution point, and all of a unexpected I was like wait a minute, I understand just how to make a potato gun currently.
Clickfunnels autoresponder. That’s information, can I create a product about that? Therefore I was going nuts, I went online. At the time, there’s a website you can look to see the number of people were looking for different keywords and also there were 18,000 people a month searching for the phrase how to make a potato gun or potato gun plans or spud gun strategies, and no one had a product, and I resembled light bulb, I’m gon na make a product mentor that.
So I obtained Nate, we went down to Home Depot, we obtained a video camera out, we recorded this whole thing, as well as we made our really first, really first product, and I put it online and I didn’t know just how to sell anything so I simply had like a basic website.
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The website resembled hi there, come and get my point, and afterwards I went to this point called Google. Clickfunnels autoresponder. You guys may have heard of it before, and also on Google they had these things right here, and on the side there were these ads, and so I would certainly pay for the Google ad, somebody would certainly click the ad, they ‘d come by here, they would certainly see this point, and they ‘d be like oh my gosh, I have to purchase this DVD so I can learn just how to make a potato weapon, and also several of them would certainly give me money, and also originally when we first started selling this, we were selling it for $37 a item, and so people would certainly buy that, which was my business, and also I remember placing the ads up and I was spending regarding $10 a day.
Let me do the mathematics over here, so I was spending $10 a day in ads over here, as well as from that I was averaging about one sale a day, alright? Now, as a college youngster, I’m checking out this as well as I claimed fine, I offer Mr.Google $10 and then he gives me back 37. That implies I got $27 to place in my pocket. Next day I offered Mr. Google $10, he gave me back 37, I placed 27 in my pocket, and I maintained doing this, and I resembled I am the most intelligent male alive, and after that something wicked happened.
The people over at Google decided they wished to make more money, and so they altered their formulas. I’m not gon na enter that, yet they transformed their formula, and so no longer was it like I spend $10 as well as I make 37.
Clickfunnels autoresponder. Rather, I began investing $10. Excuse me, like my ad price went up so I started spending $50 a day to make one sale, all right? Currently I’m not the sharpest tool in the toolbox, yet I gave Google $50 and they provided me back 37, and also I was like wait, I lost money, and after that I provided 50 and I lost 37.
That’s 3 or four days, I’m like wait a minute. This game draws, I’m losing, and so I turned my ads off. I’m like I can not play this video game, as well as I keep in mind being annoyed, and also eventually I obtained a telephone call from my friend, and also my friend had a similar business to me.
He said, hi Russell, I believe I figured it out. I claimed, figured what out? Clickfunnels autoresponder. He’s like, I quit, and also he really did not call it the funnel, he’s like I developed this point called an upsell. He called it an OTO, one time offer.
He claimed, what I did is that every single person who acquired my product, I then upsold them something else, as well as I was like, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and also he’s like, well you understand just how you most likely to McDonald’s and also you undergo the drive-through and also you’re like, hello, I intend to order a Big Mac, and also the dude’s like cool, do you wish to very size it? Do you desire french fries as well as a coke with that said? And also he begins supplying you upsells.
I’m like yeah, and also he’s like if you consider the mathematics, he’s like, McDonald’s really sheds money selling a Big Mac yet they make all their revenue when somebody gets the fries or the Coke.
I resembled, okay. Clickfunnels autoresponder. He’s like, today, you’re losing money selling your potato weapon DVD. You just obtained ta sell these people fries as well as a coke and afterwards you’ll pay, and I was like, I still don’t fairly get it.
He’s like, if a person gets this, like what’s the next thing you can do? Clickfunnels autoresponder. If you were attempting to serve he or she, what’s the next point you could offer them with? And I claimed well, when someone gets the DVD one of the most annoying point is currently they need to go to Home Depot and also they need to buy the pipelines, as well as they need to reduce them, as well as like all this things to make this impressive weapon, and he stated, well what happens if as opposed to you telling them to go get right stuff, suppose you upsold them a set that did this whole thing? I have no idea if this is gon na appear on the cam or otherwise yet I believed it looked type of cool, therefore he stated, make an upsell where you sell them the set.
So right here is, here is the kit, so I did some mathematics as well as I started calling about and I discovered these individuals in northern Idaho that in fact made potato gun kits, and also I would certainly spend, I would certainly begin selling these for $197, as well as currently this became my extremely first funnel ever.
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Once again, I didn’t understand it was called a funnel at the time, but someone come, they click the ad, they would see my DVD, they would certainly buy my DVD. Clickfunnels autoresponder. On the next page, our upsell claims hey, the DVD’s coming, do you desire me to deliver the pipes with you as well so it’ll save you a long time? Just $197, people resemble that would be great, and also they would certainly click the button and also they would certainly buy it, all right? Now, what occurred, if you consider the math, was fascinating is that Google really did not alter their ad costs.
They still were charging me $50 a day, right? To make sure that really did not transform, yet I came right here as well as I invested $37, so I lost some money, however after that what took place is that a person out of 3 people that bought the DVD would buy this, right? So let’s say I got a lot of clicks over below, boom, as well as say there’s three people right here that purchased the DVD.
Among these people after that would certainly go and acquire this. Clickfunnels autoresponder. For every single DVD I offered, so I made $37, 1/3 of those people acquired this, so I take $197, I split it by 3. If I do the mathematics on that particular, that’s $65. So if I take $65 plus $37, seven plus five equates to 12, nine, 10, 102.
So now I was making $102 for every single single individual that purchased the DVD, does that make sense? ‘Cause one out of three bought the set also, fine? So now I got on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I placed $50 in, I got $102 back, okay, and all of a sudden, I started looking, I was like I am the most intelligent male to life once again. Clickfunnels autoresponder. I spent $50, I get back $102, therefore I was back in business, potato weapon sales were cranking, I was having fun, and afterwards I realized wait a min, potato weapons are good, but the market’s like this little.
Like what various other markets could I do this with? And also I started assuming, I stated well, suppose I did this in speed analysis? I satisfied a individual who was the world’s fastest viewers, Howard Berg, therefore we established a funnel for rate reading as well as it functioned, and also we said, suppose we did this in the dating market? And also I discovered a person that was a dating expert, we connected it in.
What happens if we did this with supplements? What if we did? And we began doing this, as well as the funnels certainly modify every time, however the concepts coincide, and I ended up being consumed, as well as over the next five or six years, I introduced over 100 various funnels in 100 different markets as well as ended up being consumed with it and also it came to be so much enjoyable, yet this idea of a funnel works in any kind of business, and so what I want you men to understand is this is how basic it really is.
It’s not some challenging thing. Clickfunnels autoresponder. Often we obtain all complicated. It’s really straightforward, so like we get an ad to sell something. Somebody gets that point, after that what’s the next logical point they require? Well, if they got a potato gun, the next point they need is they need a potato gun set, and that becomes my funnel, which’s kind of what we take people with.
All right, hope you liked that tutorial concerning exactly how I turned one of my hobbies into a sales funnel as well as transformed it into money and just how you can do it too. Clickfunnels autoresponder. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free test along with a entire lot of various other actually cool benefits that you are gon na love, as well as on top of that I want you to remain tuned ’cause the next video is turning up here in about 5 seconds.
I’m gon na walk you people through 7 various sales funnel keys that’ll help increase the conversions as well as how much money you make on every one of your funnels. Clickfunnels autoresponder.