Sales Funnel Explained – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels Attribution
Hey everybody, this is Russell Brunson, and today we’re speaking about sales funnels tutorials for beginners, and to do that I intend to reveal you men my extremely first sales funnel I built as a beginner. Clickfunnels attribution.
In fact, this is a image of me here on the slide. This is me with my shaved head making a potato weapon. Clickfunnels attribution. This is the very first, one of the really first landing pages for howtomakeapotatogun.com as well as there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, yet we’re gon na speak about just the basic concepts behind a sales funnel because I believe initially people get all complicated, like oh, it’s gon na be actually hard, it’s gon na be hard, but I want you to understand this is really, really basic.
So below is an actual potato weapon. I don’t understand if you can see it on the cam or otherwise, yet we’re gon na walk you guys with this. Clickfunnels attribution. When I first created this with my buddy Nate Plohn, I was going to college at the time, I was trying to identify like just how do I generate income on the web, and also somebody claimed you ought to sell information products.
I was like, that’s awesome, however I don’t know anything regarding anything, and after that that weekend was spring break, as well as Nate as well as I went and we made potato guns as well as had a wonderful weekend, and afterwards fast forward to like the next Monday, I’m back in school, resting there sort of like doing the bored college thing, and all of a unexpected I was like wait a minute, I recognize how to make a potato weapon currently.
Clickfunnels attribution. That’s information, can I create a product concerning that? And so I was flipping out, I browsed the web. At the time, there’s a website you can look to see the number of people were looking for different key words and there were 18,000 people a month searching for the phrase how to make a potato gun or potato weapon strategies or potato gun strategies, and no one had a product, and I was like light bulb, I’m gon na make a product training that.
So I got Nate, we decreased to Home Depot, we obtained a camera out, we filmed this whole thing, as well as we made our very first, extremely first product, as well as I put it online as well as I really did not understand exactly how to sell anything so I simply had like a basic website.
Choosing A Clickfunnels Alternative – Clickfunnels Attribution
The website was like hi there, come and buy my thing, and after that I mosted likely to this thing called Google. Clickfunnels attribution. You people might have become aware of it in the past, and also on Google they had these points right here, and also on the side there were these ads, therefore I would certainly pay for the Google ad, a person would certainly click the ad, they ‘d come by below, they would see this point, and also they would certainly resemble oh my gosh, I have to buy this DVD so I can learn how to make a potato gun, and a few of them would provide me money, and also at first when we first started selling this, we were selling it for $37 a piece, and so people would certainly acquire that, which was my business, as well as I keep in mind placing the ads up and I was spending about $10 a day.
Let me do the mathematics over below, so I was spending $10 a day in ads over right here, as well as from that I was balancing concerning one sale a day, all right? Now, as a university kid, I’m checking out this and also I said all right, I give Mr.Google $10 and after that he gives me back 37. That suggests I obtained $27 to put in my pocket. Next day I offered Mr. Google $10, he offered me back 37, I put 27 in my pocket, as well as I maintained doing this, as well as I resembled I am the most intelligent male alive, and after that something evil occurred.
The people over at Google chose they wished to make even more money, and so they transformed their algorithms. I’m not gon na enter that, yet they altered their formula, therefore no more was it like I spend $10 and also I make 37.
Clickfunnels attribution. Instead, I started investing $10. Excuse me, like my ad expense increased so I started investing $50 a day to make one sale, okay? Currently I’m not the sharpest tool in the tool kit, yet I gave Google $50 and they provided me back 37, and also I resembled wait, I lost money, and afterwards I provided 50 and also I lost 37.
That’s 3 or 4 days, I’m like wait a min. This video game draws, I’m losing, and so I transformed my ads off. I’m like I can not play this video game, and I remember being irritated, and also one day I obtained a call from my friend, as well as my friend had a comparable business to me.
He said, hi there Russell, I believe I figured it out. I claimed, figured what out? Clickfunnels attribution. He’s like, I quit, and also he really did not call it the funnel, he’s like I created this thing called an upsell. He called it an OTO, one time offer.
He said, what I did is that every single person who got my product, I then upsold them another thing, and I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and he’s like, well you know exactly how you most likely to McDonald’s as well as you experience the drive-through and also you’re like, hey, I intend to order a Big Mac, as well as the man’s like cool, do you intend to extremely dimension it? Do you desire french fries and also a coke with that said? And also he begins using you upsells.
I’m like yeah, as well as he’s like if you take a look at the mathematics, he’s like, McDonald’s really sheds money selling a Big Mac but they make all their earnings when a person purchases the fries or the Coke.
I resembled, okay. Clickfunnels attribution. He’s like, today, you’re losing money selling your potato gun DVD. You just obtained ta sell these guys french fries as well as a coke and after that you’ll pay, and also I resembled, I still don’t rather get it.
He’s like, if someone buys this, like what’s the next thing you can do? Clickfunnels attribution. If you were trying to serve this person, what’s the next thing you could offer them with? And also I stated well, when a person purchases the DVD the most bothersome thing is currently they need to go to Home Depot and they have to buy the pipes, and they need to cut them, and like all this things to make this remarkable weapon, and he said, well what happens if rather than you telling them to go buy the stuff, what happens if you upsold them a kit that did this whole thing? I have no suggestion if this is gon na show up on the electronic camera or not yet I thought it looked kind of cool, and so he said, make an upsell where you sell them the set.
So below is, below is the package, so I did some mathematics and also I started calling about as well as I found these people in north Idaho who in fact made potato weapon kits, and also I would spend, I would certainly start selling these for $197, and also currently this became my very first funnel ever before.
Best Clickfunnels Funnels – Clickfunnels Attribution
Once more, I didn’t know it was called a funnel at the time, however somebody come, they click the ad, they would certainly see my DVD, they would buy my DVD. Clickfunnels attribution. On the next page, our upsell states hey, the DVD’s coming, do you desire me to deliver the pipelines with you too so it’ll save you a long time? Simply $197, people resemble that would be great, and they ‘d click the button and also they would buy it, fine? Now, what took place, if you consider the math, was fascinating is that Google didn’t alter their ad costs.
They still were charging me $50 a day, right? So that didn’t transform, however I came right here and also I invested $37, so I lost some money, however then what happened is that a person out of 3 people that bought the DVD would certainly get this, right? So allow’s claim I obtained a lot of clicks over right here, boom, and say there’s three people right here that acquired the DVD.
One of these people after that would certainly go as well as purchase this. Clickfunnels attribution. For every single DVD I marketed, so I made $37, 1/3 of those people purchased this, so I take $197, I divide it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus 5 equates to 12, 9, 10, 102.
So currently I was making $102 for every single single person that bought the DVD, does that make sense? ‘Cause one out of 3 bought the set too, okay? So now I got on Google, I was paying $50 a day in ads, however I was making, typically, $102 a day.
I put $50 in, I got $102 back, fine, and all of a abrupt, I began looking, I resembled I am the smartest male active again. Clickfunnels attribution. I spent $50, I return $102, therefore I was back in business, potato gun sales were cranking, I was enjoying, and afterwards I realized wait a min, potato weapons are good, but the market’s similar to this little.
Like what various other markets could I do this with? And also I started thinking, I said well, what happens if I did this in speed reading? I met a guy that was the world’s fastest reader, Howard Berg, therefore we set up a funnel for rate analysis as well as it functioned, as well as we said, what happens if we did this in the dating market? As well as I found a person that was a dating expert, we connected it in.
What happens if we did this with supplements? What happens if we did? And we started doing this, and the funnels certainly fine-tune every time, but the concepts are the same, and I became consumed, and also over the next five or 6 years, I introduced over 100 different funnels in 100 different markets and also came to be stressed with it and it ended up being a lot enjoyable, but this idea of a funnel operate in any kind of business, and so what I want you guys to understand is this is just how straightforward it actually is.
It’s not some complex thing. Clickfunnels attribution. In some cases we get all complicated. It’s very straightforward, so like we get an ad to sell something. Someone acquires that thing, then what’s the next logical thing they need? Well, if they purchased a potato gun, the next thing they need is they need a potato weapon set, which becomes my funnel, and that’s sort of what we take people through.
All right, hope you loved that tutorial about exactly how I transformed among my hobbies into a sales funnel and transformed it into money and also exactly how you can do it also. Clickfunnels attribution. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free test together with a entire number of various other actually cool benefits that you are gon na love, and on top of that I desire you to stay tuned ’cause the next video clip is turning up below in regarding five secs.
I’m gon na walk you individuals via seven different sales funnel tricks that’ll help increase the conversions and just how much money you make on every one of your funnels. Clickfunnels attribution.
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