Sales Funnel Described – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Archived Funnels
Hey everyone, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, and also to do that I intend to reveal you individuals my extremely first sales funnel I built as a novice. Clickfunnels archived funnels.
As a matter of fact, this is a photo of me here on the slide. This is me with my shaved head making a potato gun. Clickfunnels archived funnels. This is the very first, among the really first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, yet we’re gon na talk about simply the basic concepts behind a sales funnel due to the fact that I assume at first people get all made complex, like oh, it’s gon na be truly hard, it’s gon na be hard, however I desire you to recognize this is actually, really easy.
So here is an real potato weapon. I don’t understand if you can see it on the electronic camera or otherwise, but we’re gon na walk you people with this. Clickfunnels archived funnels. When I first produced this with my friend Nate Plohn, I was most likely to university at the time, I was trying to find out like how do I earn money on the net, and someone stated you ought to sell information products.
I resembled, that’s amazing, however I don’t recognize anything about anything, and then that weekend was spring break, and Nate and also I went as well as we made potato guns and also had a wonderful weekend break, and then fast forward to such as the next Monday, I’m back in college, resting there sort of like doing the bored college point, and all of a abrupt I resembled wait a min, I understand exactly how to make a potato weapon currently.
Clickfunnels archived funnels. That’s information, can I create a product concerning that? Therefore I was flipping out, I went online. At the time, there’s a website you might browse to see how many people were looking for various keyword phrases and also there were 18,000 people a month looking for the expression how to make a potato gun or potato gun strategies or potato weapon strategies, as well as nobody had a product, as well as I was like light bulb, I’m gon na make a product training that.
So I got Nate, we dropped to Home Depot, we got a camera out, we filmed this whole thing, and we made our extremely first, very first product, as well as I place it online and I didn’t recognize how to sell anything so I simply had like a basic website.
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The website was like hi there, come and also buy my thing, and after that I mosted likely to this thing called Google. Clickfunnels archived funnels. You people might have become aware of it in the past, and also on Google they had these things right here, as well as on the side there were these ads, and so I would certainly spend for the Google ad, a person would certainly click on the ad, they would certainly come by below, they would see this point, as well as they ‘d resemble oh my gosh, I need to acquire this DVD so I can learn just how to make a potato weapon, and several of them would give me money, and also at first when we first started selling this, we were selling it for $37 a item, therefore people would certainly buy that, which was my business, and I keep in mind placing the ads up and also I was investing concerning $10 a day.
Let me do the mathematics over right here, so I was spending $10 a day in ads over right here, and also from that I was averaging regarding one sale a day, all right? Now, as a university youngster, I’m looking at this and I said alright, I provide Mr.Google $10 and after that he offers me back 37. That indicates I got $27 to place in my pocket. Next day I provided Mr. Google $10, he provided me back 37, I put 27 in my pocket, and also I kept doing this, and also I resembled I am the most intelligent man alive, and after that something evil happened.
The men over at Google decided they intended to make more money, therefore they changed their formulas. I’m not gon na enter into that, yet they transformed their algorithm, therefore no more was it like I spend $10 and I make 37.
Clickfunnels archived funnels. Instead, I started spending $10. Excuse me, like my ad price went up so I began investing $50 a day to make one sale, alright? Now I’m not the sharpest tool in the tool kit, however I offered Google $50 and they gave me back 37, and also I resembled wait, I lost money, and after that I provided 50 as well as I lost 37.
That’s three or four days, I’m like wait a min. This game draws, I’m losing, and so I transformed my ads off. I’m like I can’t play this game, and also I remember being discouraged, and also eventually I obtained a call from my friend, as well as my friend had a comparable business to me.
He said, hey Russell, I believe I figured it out. I stated, figured what out? Clickfunnels archived funnels. He’s like, I quit, as well as he really did not call it the funnel, he’s like I created this thing called an upsell. He called it an OTO, one time offer.
He said, what I did is that every individual that purchased my product, I then upsold them something else, and I was like, well why would I do that? He’s like, well, have you ever before been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you understand exactly how you most likely to McDonald’s and also you experience the drive-through as well as you’re like, hi, I intend to get a Big Mac, and the dude’s like cool, do you intend to very size it? Do you want french fries as well as a coke with that said? And he begins offering you upsells.
I’m like yeah, as well as he’s like if you take a look at the mathematics, he’s like, McDonald’s really loses money selling a Big Mac however they make all their profit when someone buys the french fries or the Coke.
I was like, alright. Clickfunnels archived funnels. He’s like, now, you’re losing money selling your potato gun DVD. You simply obtained ta sell these men fries as well as a coke and then you’ll be profitable, and also I was like, I still do not rather get it.
He’s like, if a person gets this, like what’s the next thing you can do? Clickfunnels archived funnels. If you were trying to offer he or she, what’s the next point you could offer them with? As well as I said well, when somebody purchases the DVD one of the most annoying thing is currently they have to go to Home Depot and also they need to purchase the pipelines, and they have to reduce them, as well as like all this things to make this incredible weapon, and also he claimed, well what if instead of you telling them to go purchase the stuff, what happens if you upsold them a package that did this whole thing? I have no concept if this is gon na turn up on the camera or not however I thought it looked kind of cool, therefore he said, make an upsell where you sell them the set.
So right here is, below is the package, so I did some mathematics as well as I started calling about and I discovered these individuals in north Idaho who actually made potato weapon sets, and also I would certainly spend, I would begin selling these for $197, as well as currently this became my extremely first funnel ever before.
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Once again, I didn’t recognize it was called a funnel at the time, however somebody come, they click the ad, they would see my DVD, they would buy my DVD. Clickfunnels archived funnels. On the next page, our upsell says hey, the DVD’s coming, do you want me to deliver the pipes with you also so it’ll save you a long time? Just $197, people are like that would be superb, as well as they ‘d click the switch as well as they would buy it, all right? Currently, what occurred, if you look at the mathematics, was interesting is that Google really did not transform their ad costs.
They still were billing me $50 a day, right? To ensure that didn’t change, but I came here and also I spent $37, so I lost some money, yet then what happened is that one out of three people that purchased the DVD would certainly buy this, right? So allow’s say I obtained a bunch of clicks over below, boom, as well as state there’s three people right here that acquired the DVD.
Among these people then would certainly go and also get this. Clickfunnels archived funnels. For each DVD I offered, so I made $37, 1/3 of those people acquired this, so I take $197, I separate it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, seven plus five equals 12, nine, 10, 102.
So now I was making $102 for each single individual that acquired the DVD, does that make sense? ‘Cause one out of three bought the package too, fine? So currently I was on Google, I was paying $50 a day in ads, but I was making, generally, $102 a day.
I placed $50 in, I obtained $102 back, fine, and all of a sudden, I started looking, I was like I am the smartest male alive once more. Clickfunnels archived funnels. I spent $50, I come back $102, and so I was back in business, potato gun sales were cranking, I was enjoying, and then I recognized wait a minute, potato guns are excellent, but the marketplace’s such as this little.
Like what other markets could I do this with? And I started believing, I said well, what if I did this in speed analysis? I met a guy who was the world’s fastest reader, Howard Berg, therefore we established a funnel for rate reading and also it functioned, and we said, what happens if we did this in the dating market? And I located somebody who was a dating expert, we connected it in.
What if we did this with supplements? What if we did? As well as we began doing this, and also the funnels obviously tweak every time, yet the concepts are the same, as well as I came to be obsessed, and also over the next five or 6 years, I introduced over 100 different funnels in 100 different markets and also came to be stressed with it and also it became a lot enjoyable, however this idea of a funnel works in any kind of business, and so what I want you people to recognize is this is exactly how simple it actually is.
It’s not some challenging point. Clickfunnels archived funnels. Sometimes we get all made complex. It’s very basic, so like we acquire an ad to sell something. Somebody gets that thing, then what’s the next sensible point they require? Well, if they acquired a potato weapon, the next point they need is they need a potato weapon package, and that becomes my funnel, and that’s sort of what we take people through.
All right, wish you loved that tutorial regarding exactly how I transformed one of my leisure activities into a sales funnel and turned it into money and also how you can do it too. Clickfunnels archived funnels. If you do not have a ClickFunnels account yet, go to iloveclickfunnels.com, obtain a free trial along with a entire bunch of other truly cool bonus offers that you are gon na love, and on top of that I desire you to stay tuned ’cause the next video clip is coming up right here in about five seconds.
I’m gon na stroll you individuals via 7 various sales funnel tricks that’ll help increase the conversions and also just how much money you make on each of your funnels. Clickfunnels archived funnels.
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