Sales Funnel Explained – Sales Funnel Tutorial For Beginners ( Detailed) – Clickfunnels Affiliate Leaderboard
Hey everyone, this is Russell Brunson, and also today we’re talking about sales funnels tutorials for beginners, and to do that I want to show you individuals my extremely first sales funnel I built as a newbie. Clickfunnels affiliate leaderboard.
As a matter of fact, this is a photo of me below on the slide. This is me with my cut head making a potato gun. Clickfunnels affiliate leaderboard. This is the very first, among the very first landing pages for howtomakeapotatogun.com and there’s a doodle of me shooting potato guns ’cause I am a potato weapon expert, yet we’re gon na discuss simply the basic concepts behind a sales funnel due to the fact that I assume at first people obtain all complicated, like oh, it’s gon na be truly challenging, it’s gon na be hard, but I desire you to comprehend this is actually, really simple.
So here is an actual potato gun. I do not recognize if you can see it on the video camera or otherwise, yet we’re gon na walk you individuals via this. Clickfunnels affiliate leaderboard. When I first created this with my friend Nate Plohn, I was most likely to university at the time, I was trying to find out like exactly how do I generate income on the web, as well as a person stated you need to sell information products.
I resembled, that’s outstanding, but I do not recognize anything concerning anything, and afterwards that weekend was springtime break, as well as Nate and I went and also we made potato weapons as well as had a fantastic weekend, and after that fast forward to such as the next Monday, I’m back in school, sitting there kind of like doing the bored school point, and all of a unexpected I was like wait a min, I understand just how to make a potato gun currently.
Clickfunnels affiliate leaderboard. That’s information, can I create a product about that? And so I was freaking out, I browsed the web. At the time, there’s a website you could search to see how many people were looking for various keyword phrases as well as there were 18,000 people a month searching for the expression just how to make a potato gun or potato weapon plans or potato weapon strategies, and nobody had a product, and also I resembled light bulb, I’m gon na make a product training that.
So I got Nate, we went down to Home Depot, we obtained a camera out, we filmed this whole thing, and also we made our extremely first, extremely first product, and also I put it online as well as I really did not understand how to sell anything so I simply had like a basic website.
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The website was like hi there, come as well as acquire my thing, and after that I mosted likely to this thing called Google. Clickfunnels affiliate leaderboard. You guys might have heard of it in the past, and also on Google they had these points right here, as well as on the side there were these ads, therefore I would pay for the Google ad, a person would certainly click the ad, they would certainly come by right here, they would see this point, and also they would certainly resemble oh my gosh, I have to acquire this DVD so I can learn how to make a potato weapon, as well as a few of them would provide me money, and also originally when we first began selling this, we were selling it for $37 a item, therefore people would certainly get that, which was my business, and I remember putting the ads up as well as I was spending about $10 a day.
Let me do the mathematics over here, so I was investing $10 a day in ads over right here, and from that I was balancing about one sale a day, fine? Currently, as a university kid, I’m taking a look at this and also I claimed okay, I provide Mr.Google $10 and then he gives me back 37. That implies I got $27 to put in my pocket. Next day I offered Mr. Google $10, he gave me back 37, I placed 27 in my pocket, as well as I kept doing this, and I was like I am the most intelligent guy to life, and afterwards something wicked occurred.
The men over at Google decided they intended to make more money, therefore they transformed their algorithms. I’m not gon na get involved in that, however they changed their algorithm, therefore no longer was it like I spend $10 as well as I make 37.
Clickfunnels affiliate leaderboard. Instead, I started spending $10. Excuse me, like my ad cost increased so I started investing $50 a day to make one sale, fine? Now I’m not the sharpest tool in the toolbox, however I gave Google $50 as well as they provided me back 37, and I resembled delay, I lost money, and after that I gave them 50 and I lost 37.
That’s 3 or 4 days, I’m like wait a min. This game draws, I’m losing, therefore I turned my ads off. I’m like I can not play this game, and also I remember being irritated, as well as someday I got a phone call from my friend, as well as my friend had a similar business to me.
He said, hello Russell, I believe I figured it out. I stated, figured what out? Clickfunnels affiliate leaderboard. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I produced this thing called an upsell. He called it an OTO, once deal.
He said, what I did is that every single individual who got my product, I then upsold them another thing, and I resembled, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and he’s like, well you recognize just how you go to McDonald’s and also you undergo the drive-through and you’re like, hello, I wish to purchase a Big Mac, as well as the guy’s like cool, do you wish to very size it? Do you desire fries and also a coke keeping that? And he begins supplying you upsells.
I’m like yeah, as well as he’s like if you check out the mathematics, he’s like, McDonald’s actually sheds money selling a Big Mac yet they make all their earnings when somebody gets the french fries or the Coke.
I was like, okay. Clickfunnels affiliate leaderboard. He’s like, now, you’re losing money selling your potato gun DVD. You just obtained ta sell these guys fries and also a coke and afterwards you’ll be profitable, and I resembled, I still don’t quite get it.
He’s like, if somebody gets this, like what’s the next point you can do? Clickfunnels affiliate leaderboard. If you were attempting to serve he or she, what’s the next point you could offer them with? And also I said well, when someone purchases the DVD one of the most bothersome thing is now they need to go to Home Depot and also they have to purchase the pipes, as well as they have to reduce them, as well as like all this stuff to make this fantastic weapon, and he said, well what happens if rather than you telling them to go acquire right stuff, what if you upsold them a kit that did this whole thing? I have no concept if this is gon na show up on the cam or otherwise but I believed it looked kind of cool, therefore he said, make an upsell where you sell them the kit.
So below is, below is the set, so I did some mathematics and I started calling around and I found these individuals in north Idaho who in fact made potato gun sets, and I would spend, I would start selling these for $197, and currently this became my very first funnel ever before.
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Again, I didn’t know it was called a funnel at the time, however somebody come, they click the ad, they would certainly see my DVD, they would certainly get my DVD. Clickfunnels affiliate leaderboard. On the next page, our upsell says hey, the DVD’s coming, do you want me to deliver the pipes with you as well so it’ll save you time? Simply $197, people are like that would certainly be great, as well as they ‘d click the button and they would certainly buy it, alright? Currently, what took place, if you look at the math, was interesting is that Google didn’t transform their ad costs.
They still were billing me $50 a day, right? To make sure that really did not change, yet I came here and I invested $37, so I lost some money, but then what happened is that a person out of three people that bought the DVD would buy this, right? So allow’s claim I obtained a bunch of clicks over here, boom, as well as say there’s three people right here that acquired the DVD.
Among these people then would go as well as get this. Clickfunnels affiliate leaderboard. For each DVD I offered, so I made $37, 1/3 of those people got this, so I take $197, I divide it by 3. If I do the mathematics on that, that’s $65. So if I take $65 plus $37, 7 plus 5 amounts to 12, nine, 10, 102.
So now I was making $102 for each single individual that bought the DVD, does that make good sense? ‘Cause one out of 3 got the kit also, okay? So currently I was on Google, I was paying $50 a day in ads, but I was making, on average, $102 a day.
I placed $50 in, I obtained $102 back, alright, and all of a unexpected, I began looking, I was like I am the most intelligent man active once again. Clickfunnels affiliate leaderboard. I invested $50, I return $102, therefore I was back in business, potato gun sales were cranking, I was enjoying, and then I realized wait a min, potato guns are excellent, however the market’s such as this little.
Like what various other markets could I do this with? And I began believing, I claimed well, what if I did this in rate reading? I satisfied a individual that was the globe’s fastest reader, Howard Berg, and so we set up a funnel for speed analysis and also it functioned, and also we claimed, suppose we did this in the dating market? And also I found someone that was a dating expert, we connected it in.
What if we did this with supplements? What if we did? As well as we started doing this, and also the funnels obviously fine-tune each and every single time, yet the concepts coincide, and also I ended up being stressed, and over the next five or six years, I launched over 100 different funnels in 100 different markets as well as ended up being stressed with it and it came to be a lot enjoyable, but this principle of a funnel operate in any kind of business, and so what I desire you men to comprehend is this is just how simple it really is.
It’s not some complicated thing. Clickfunnels affiliate leaderboard. In some cases we obtain all complicated. It’s very straightforward, so like we acquire an ad to sell something. Someone purchases that thing, then what’s the next logical point they need? Well, if they bought a potato gun, the next point they need is they need a potato gun kit, and that becomes my funnel, which’s type of what we take people via.
All right, hope you enjoyed that tutorial about exactly how I turned among my leisure activities right into a sales funnel as well as transformed it into money as well as how you can do it too. Clickfunnels affiliate leaderboard. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free trial together with a whole bunch of various other truly cool bonus offers that you are gon na love, and also on top of that I desire you to stay tuned ’cause the next video clip is showing up right here in regarding 5 seconds.
I’m gon na walk you people through seven different sales funnel secrets that’ll help increase the conversions and also how much money you make on every one of your funnels. Clickfunnels affiliate leaderboard.
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