Sales Funnel Described – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels 2 Comma Club Award
Hey everyone, this is Russell Brunson, as well as today we’re speaking about sales funnels tutorials for beginners, as well as to do that I intend to show you individuals my really first sales funnel I built as a novice. Clickfunnels 2 comma club award.
Actually, this is a image of me here on the slide. This is me with my cut head making a potato weapon. Clickfunnels 2 comma club award. This is the extremely first, one of the extremely first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato guns ’cause I am a potato gun expert, however we’re gon na discuss simply the basic concepts behind a sales funnel because I believe initially people obtain all made complex, like oh, it’s gon na be actually challenging, it’s gon na be hard, but I desire you to comprehend this is really, really basic.
So here is an real potato gun. I don’t understand if you can see it on the electronic camera or not, but we’re gon na walk you individuals with this. Clickfunnels 2 comma club award. When I first developed this with my friend Nate Plohn, I was most likely to university at the time, I was trying to find out like just how do I earn money on the Internet, and also somebody claimed you ought to sell information products.
I resembled, that’s amazing, but I don’t understand anything about anything, and after that that weekend was spring break, and also Nate and I went and we made potato guns as well as had a fantastic weekend, and after that fast forward to like the next Monday, I’m back in college, resting there type of like doing the bored institution thing, and all of a unexpected I resembled wait a min, I recognize exactly how to make a potato weapon currently.
Clickfunnels 2 comma club award. That’s information, can I create a product concerning that? And so I was flipping out, I went online. At the time, there’s a website you might browse to see how many people were searching for various keyword phrases and also there were 18,000 people a month searching for the phrase just how to make a potato weapon or potato gun plans or potato weapon strategies, and nobody had a product, as well as I resembled light bulb, I’m gon na make a product mentor that.
So I got Nate, we went down to Home Depot, we got a video camera out, we shot this whole thing, as well as we made our really first, extremely first product, and I put it online and I really did not understand how to sell anything so I just had like a basic website.
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The website was like hello, come as well as buy my thing, and then I mosted likely to this point called Google. Clickfunnels 2 comma club award. You people may have heard of it previously, and also on Google they had these points right here, as well as on the side there were these ads, therefore I would pay for the Google ad, someone would click the ad, they would certainly come below, they would see this thing, and they would certainly be like oh my gosh, I need to get this DVD so I can learn just how to make a potato gun, as well as some of them would offer me money, and also initially when we first began selling this, we were selling it for $37 a item, therefore people would certainly buy that, which was my business, and also I keep in mind putting the ads up and I was investing about $10 a day.
Let me do the math over here, so I was spending $10 a day in ads over right here, and from that I was averaging regarding one sale a day, fine? Currently, as a college youngster, I’m taking a look at this and also I said fine, I give Mr.Google $10 and after that he provides me back 37. That suggests I got $27 to put in my pocket. Next day I gave Mr. Google $10, he offered me back 37, I put 27 in my pocket, and I maintained doing this, as well as I resembled I am the smartest guy to life, and then something wicked took place.
The men over at Google determined they intended to make more money, therefore they changed their formulas. I’m not gon na get into that, yet they altered their formula, therefore no longer was it like I spend $10 and I make 37.
Clickfunnels 2 comma club award. Instead, I started investing $10. Excuse me, like my ad price went up so I began investing $50 a day to make one sale, fine? Currently I’m not the sharpest tool in the toolbox, but I gave Google $50 as well as they offered me back 37, and also I resembled wait, I lost money, and afterwards I provided 50 and also I lost 37.
That’s 3 or 4 days, I’m like wait a min. This video game sucks, I’m losing, therefore I turned my ads off. I’m like I can’t play this game, as well as I remember being discouraged, and also eventually I got a telephone call from my friend, and my friend had a comparable business to me.
He stated, hello Russell, I think I figured it out. I claimed, figured what out? Clickfunnels 2 comma club award. He’s like, I stopped, and also he didn’t call it the funnel, he’s like I developed this thing called an upsell. He called it an OTO, once deal.
He said, what I did is that every person that bought my product, I after that upsold them another thing, and I was like, well why would certainly I do that? He’s like, well, have you ever been to McDonald’s prior to? I’m like yeah, as well as he’s like, well you recognize exactly how you most likely to McDonald’s and also you undergo the drive-through as well as you’re like, hey, I wish to order a Big Mac, as well as the dude’s like cool, do you wish to extremely dimension it? Do you want french fries and a coke with that? As well as he begins supplying you upsells.
I’m like yeah, and he’s like if you look at the math, he’s like, McDonald’s actually loses money selling a Big Mac but they make all their revenue when a person purchases the french fries or the Coke.
I was like, all right. Clickfunnels 2 comma club award. He’s like, right now, you’re losing money selling your potato weapon DVD. You just got ta sell these guys french fries and a coke and then you’ll be profitable, and also I was like, I still do not quite get it.
He’s like, if someone purchases this, like what’s the next thing you can do? Clickfunnels 2 comma club award. If you were attempting to serve this person, what’s the next point you could offer them with? And also I stated well, when somebody buys the DVD the most annoying point is now they need to go to Home Depot and also they need to get the pipelines, and they have to cut them, and like all this stuff to make this impressive weapon, and he claimed, well what if rather than you telling them to go buy right stuff, suppose you upsold them a package that did this whole thing? I have no idea if this is gon na appear on the camera or not however I believed it looked kind of cool, and so he said, make an upsell where you sell them the kit.
So here is, below is the set, so I did some math and I began calling about as well as I found these guys in north Idaho that actually made potato weapon sets, and also I would certainly spend, I would certainly start selling these for $197, as well as currently this became my extremely first funnel ever before.
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Once again, I really did not know it was called a funnel at the time, yet a person come, they click on the ad, they would certainly see my DVD, they would buy my DVD. Clickfunnels 2 comma club award. On the next page, our upsell states hey, the DVD’s coming, do you desire me to deliver the pipelines with you too so it’ll conserve you time? Just $197, people resemble that would be fantastic, and also they would certainly click the switch and they would certainly buy it, okay? Currently, what took place, if you consider the math, was interesting is that Google really did not change their ad costs.
They still were charging me $50 a day, right? So that didn’t alter, but I came here and I spent $37, so I lost some money, however after that what happened is that one out of three people who got the DVD would acquire this, right? So let’s say I obtained a lot of clicks over right here, boom, and also say there’s three people right here that got the DVD.
Among these people then would certainly go as well as buy this. Clickfunnels 2 comma club award. For every single DVD I marketed, so I made $37, 1/3 of those people acquired this, so I take $197, I split it by 3. If I do the math on that particular, that’s $65. So if I take $65 plus $37, seven plus five amounts to 12, 9, 10, 102.
So now I was making $102 for every single single person that acquired the DVD, does that make sense? ‘Cause one out of 3 bought the package as well, alright? So currently I was on Google, I was paying $50 a day in ads, yet I was making, usually, $102 a day.
I placed $50 in, I got $102 back, fine, and all of a sudden, I started looking, I resembled I am the smartest guy to life once more. Clickfunnels 2 comma club award. I invested $50, I return $102, therefore I was back in business, potato gun sales were cranking, I was enjoying, and afterwards I realized wait a min, potato guns are great, but the marketplace’s like this little.
Like what various other markets could I do this with? And also I began believing, I stated well, what if I did this in speed reading? I fulfilled a person that was the globe’s fastest viewers, Howard Berg, therefore we established a funnel for rate reading and it functioned, as well as we stated, what if we did this in the dating market? And I located someone that was a dating expert, we connected it in.
What if we did this with supplements? What if we did? And also we began doing this, and also the funnels certainly tweak every time, but the concepts coincide, and also I ended up being stressed, as well as over the next 5 or 6 years, I launched over 100 various funnels in 100 different markets and became consumed with it and also it became a lot fun, but this idea of a funnel operate in any business, therefore what I want you people to comprehend is this is exactly how straightforward it truly is.
It’s not some difficult thing. Clickfunnels 2 comma club award. Often we obtain all complicated. It’s very basic, so like we get an ad to sell something. Someone gets that thing, after that what’s the next rational thing they need? Well, if they bought a potato gun, the next thing they need is they require a potato gun set, which becomes my funnel, which’s kind of what we take people with.
All right, wish you liked that tutorial concerning exactly how I turned one of my leisure activities right into a sales funnel and also turned it right into money and exactly how you can do it also. Clickfunnels 2 comma club award. If you don’t have a ClickFunnels account yet, most likely to iloveclickfunnels.com, obtain a free trial together with a whole lot of other truly cool bonus offers that you are gon na love, and on top of that I want you to remain tuned ’cause the next video clip is showing up here in about 5 secs.
I’m gon na stroll you individuals through seven different sales funnel tricks that’ll help increase the conversions as well as just how much money you make on each of your funnels. Clickfunnels 2 comma club award.
Clickfunnels 2 Comma Club Award