Sales Funnel Clarified – Sales Funnel Tutorial For Beginners (Step By Step) – Clickfunnels 14 Trial Affiliate Page
Hey everyone, this is Russell Brunson, and today we’re talking about sales funnels tutorials for beginners, and to do that I wish to reveal you people my extremely first sales funnel I built as a newbie. Clickfunnels 14 trial affiliate page.
Actually, this is a picture of me right here on the slide. This is me with my shaved head making a potato weapon. Clickfunnels 14 trial affiliate page. This is the very first, among the extremely first landing pages for howtomakeapotatogun.com and also there’s a doodle of me shooting potato weapons ’cause I am a potato gun expert, but we’re gon na talk about simply the basic concepts behind a sales funnel because I believe initially people get all complicated, like oh, it’s gon na be actually difficult, it’s gon na be hard, however I desire you to comprehend this is truly, truly simple.
So here is an real potato gun. I don’t know if you can see it on the cam or not, but we’re gon na walk you men through this. Clickfunnels 14 trial affiliate page. When I first produced this with my pal Nate Plohn, I was most likely to college at the time, I was trying to identify like how do I generate income on the Internet, as well as somebody said you must sell information products.
I resembled, that’s remarkable, but I do not recognize anything about anything, and after that that weekend was spring break, and Nate as well as I went and also we made potato guns and also had a great weekend, and then fast forward to such as the next Monday, I’m back in school, resting there sort of like doing the bored college point, and all of a abrupt I was like wait a minute, I understand just how to make a potato gun now.
Clickfunnels 14 trial affiliate page. That’s information, can I create a product about that? Therefore I was going crazy, I went online. At the time, there’s a website you could look to see the number of people were searching for different keywords as well as there were 18,000 people a month looking for the expression just how to make a potato gun or potato gun strategies or potato weapon plans, and also nobody had a product, as well as I resembled light bulb, I’m gon na make a product training that.
So I got Nate, we decreased to Home Depot, we obtained a video camera out, we recorded this whole thing, and also we made our very first, extremely first product, and also I put it online as well as I really did not recognize just how to sell anything so I simply had like a basic website.
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The website was like hi, come and acquire my thing, and then I went to this thing called Google. Clickfunnels 14 trial affiliate page. You individuals might have become aware of it previously, as well as on Google they had these things right here, and also on the side there were these ads, therefore I would pay for the Google ad, somebody would click on the ad, they would certainly come below, they would certainly see this thing, and also they ‘d resemble oh my gosh, I must buy this DVD so I can learn exactly how to make a potato gun, and also a few of them would give me money, and also at first when we first started selling this, we were selling it for $37 a item, and so people would certainly get that, which was my business, as well as I remember putting the ads up and also I was investing concerning $10 a day.
Let me do the mathematics over below, so I was spending $10 a day in ads over right here, as well as from that I was averaging about one sale a day, fine? Now, as a university child, I’m considering this and also I said alright, I offer Mr.Google $10 and then he gives me back 37. That means I got $27 to place in my pocket. Next day I offered Mr. Google $10, he provided me back 37, I put 27 in my pocket, and also I maintained doing this, and also I resembled I am the smartest man alive, and afterwards something evil occurred.
The individuals over at Google determined they wished to make even more money, and so they transformed their formulas. I’m not gon na get into that, but they altered their formula, and so no more was it like I spend $10 and I make 37.
Clickfunnels 14 trial affiliate page. Rather, I started spending $10. Excuse me, like my ad price increased so I began investing $50 a day to make one sale, okay? Now I’m not the sharpest tool in the tool kit, but I gave Google $50 and also they gave me back 37, and also I was like wait, I lost money, and after that I provided 50 and also I lost 37.
That’s three or four days, I’m like wait a minute. This game draws, I’m losing, therefore I transformed my ads off. I’m like I can not play this video game, and I remember being discouraged, and one day I got a telephone call from my friend, and also my friend had a comparable business to me.
He said, hi Russell, I believe I figured it out. I said, figured what out? Clickfunnels 14 trial affiliate page. He’s like, I quit, as well as he didn’t call it the funnel, he’s like I produced this point called an upsell. He called it an OTO, one-time deal.
He claimed, what I did is that each and every single person that got my product, I after that upsold them another thing, as well as I resembled, well why would I do that? He’s like, well, have you ever been to McDonald’s before? I’m like yeah, and also he’s like, well you know how you most likely to McDonald’s and also you go through the drive-through as well as you’re like, hi, I want to purchase a Big Mac, and the guy’s like cool, do you wish to incredibly dimension it? Do you desire fries and a coke keeping that? As well as he begins supplying you upsells.
I’m like yeah, and he’s like if you look at the mathematics, he’s like, McDonald’s really sheds money selling a Big Mac but they make all their earnings when a person acquires the french fries or the Coke.
I resembled, all right. Clickfunnels 14 trial affiliate page. He’s like, now, you’re losing money selling your potato weapon DVD. You simply obtained ta sell these individuals french fries as well as a coke and then you’ll be profitable, as well as I was like, I still don’t rather get it.
He’s like, if someone buys this, like what’s the next point you can do? Clickfunnels 14 trial affiliate page. If you were attempting to serve this person, what’s the next thing you could serve them with? And I said well, when a person buys the DVD one of the most annoying point is now they have to go to Home Depot and also they need to get the pipelines, and also they have to cut them, as well as like all this things to make this outstanding gun, as well as he claimed, well suppose as opposed to you telling them to go purchase the stuff, what happens if you upsold them a package that did this whole thing? I have no concept if this is gon na appear on the cam or not yet I assumed it looked kind of cool, therefore he said, make an upsell where you sell them the kit.
So right here is, right here is the set, so I did some mathematics and I started calling about and I found these men in northern Idaho that in fact made potato gun sets, and I would spend, I would certainly begin selling these for $197, and currently this became my really first funnel ever.
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Once more, I really did not recognize it was called a funnel at the time, yet a person come, they click the ad, they would certainly see my DVD, they would certainly purchase my DVD. Clickfunnels 14 trial affiliate page. On the next page, our upsell says hey, the DVD’s coming, do you want me to deliver the pipes with you too so it’ll conserve you time? Just $197, people are like that would certainly be great, as well as they ‘d click the switch as well as they would buy it, okay? Now, what happened, if you look at the mathematics, was interesting is that Google didn’t alter their ad costs.
They still were billing me $50 a day, right? To ensure that really did not alter, yet I came below and also I spent $37, so I lost some money, however after that what happened is that a person out of three people who purchased the DVD would acquire this, right? So let’s say I obtained a number of clicks over here, boom, and say there’s three people right here that bought the DVD.
One of these people then would certainly go and also acquire this. Clickfunnels 14 trial affiliate page. For each DVD I marketed, so I made $37, 1/3 of those people bought this, so I take $197, I divide it by three. If I do the math on that particular, that’s $65. So if I take $65 plus $37, 7 plus 5 equals 12, nine, 10, 102.
So currently I was making $102 for every single individual that purchased the DVD, does that make good sense? ‘Cause one out of three bought the kit also, okay? So now I was on Google, I was paying $50 a day in ads, yet I was making, typically, $102 a day.
I put $50 in, I obtained $102 back, okay, and all of a abrupt, I began looking, I was like I am the most intelligent guy to life once again. Clickfunnels 14 trial affiliate page. I spent $50, I get back $102, therefore I was back in business, potato gun sales were cranking, I was enjoying, and after that I understood wait a min, potato guns are great, but the marketplace’s like this little.
Like what various other markets could I do this with? And I started believing, I said well, what if I did this in rate reading? I satisfied a individual who was the world’s fastest reader, Howard Berg, therefore we set up a funnel for speed analysis and also it functioned, as well as we said, what happens if we did this in the dating market? And I located someone who was a dating expert, we plugged it in.
What happens if we did this with supplements? What happens if we did? As well as we began doing this, and also the funnels obviously tweak every single time, however the concepts coincide, as well as I became consumed, and over the next five or six years, I released over 100 different funnels in 100 different markets and also ended up being obsessed with it as well as it ended up being so much enjoyable, yet this principle of a funnel works in any kind of business, and so what I desire you people to comprehend is this is just how basic it actually is.
It’s not some complicated point. Clickfunnels 14 trial affiliate page. In some cases we get all made complex. It’s very basic, so like we buy an ad to sell something. Somebody buys that point, after that what’s the next rational point they need? Well, if they purchased a potato gun, the next thing they require is they require a potato gun package, and that becomes my funnel, which’s sort of what we take people via.
All right, wish you loved that tutorial concerning just how I turned among my pastimes right into a sales funnel as well as transformed it right into money as well as how you can do it also. Clickfunnels 14 trial affiliate page. If you do not have a ClickFunnels account yet, most likely to iloveclickfunnels.com, get a free test along with a whole bunch of other truly cool bonuses that you are gon na love, as well as on top of that I desire you to stay tuned ’cause the next video clip is turning up here in concerning 5 seconds.
I’m gon na stroll you guys via 7 different sales funnel keys that’ll help increase the conversions and just how much money you make on every one of your funnels. Clickfunnels 14 trial affiliate page.
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